📌 Core Information
🔹 Job Title: Head of Social Media
🔹 Company: Moon Active
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Computer Games
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the social media department and driving strategic growth
- Cultivating a global community around Moon Active's games
- Collaborating with cross-functional teams to integrate social media efforts
- Managing a high-performing team and fostering a culture of innovation
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the gaming industry to succeed.
📋 Key Responsibilities
✅ Define and champion the social media strategy for all games across global platforms
✅ Lead, empower, and develop a high-performing team of social media specialists
✅ Oversee the strategic planning and execution of all community engagement initiatives
✅ Serve as a key strategic partner to cross-functional leadership
✅ Direct and leverage in-depth market research to identify emerging trends and opportunities
✅ Drive the definition, tracking, and reporting of departmental KPIs
✅ Manage the social media department's budget and resources
✅ Pioneer the adoption of new social media technologies and best practices
✅ Lead an art team to create high standards of design and a unique user experience
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong leadership to manage a team and drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred)
Experience: 5+ years of progressive experience in social media management, with at least 3 years in a leadership or managerial role, ideally within the gaming or entertainment industry
Required Skills:
- Proven success in developing and executing comprehensive social media strategies
- Excellent understanding of social media management tools, analytics platforms, and emerging trends
- Exceptional written and verbal communication skills in English (mother tongue level preferred)
- Strong analytical skills with the ability to interpret data and make informed decisions
- Deep understanding of the gaming industry and player communities
- Strong management capabilities to lead teams
- Ability to thrive in a fast-paced, dynamic environment
Preferred Skills:
- Experience with AI tools in the industry
ASSUMPTION: Candidates with a strong background in social media management, leadership experience, and a passion for gaming are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a Head of Social Media role in Tel Aviv, Israel, with 5-10 years of experience is approximately ₪250,000 - ₪350,000 per year (USD $75,000 - $105,000).
Benefits:
- Competitive salary and benefits package
- Opportunity to work in a fast-growing, dynamic gaming company
- Chance to make a significant impact on the company's social media presence and community engagement
Working Hours: Full-time, on-site position with standard office hours. May require occasional flexibility to accommodate global time zones and events.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Moon Active is a leading mobile game company, providing entertainment to millions of active users worldwide.
Company Size: Moon Active has 1,001-5,000 employees, offering a large-scale work environment with ample opportunities for collaboration and growth.
Founded: Moon Active was founded in Tel Aviv, Israel, and has since expanded its presence globally.
Company Description:
- One of the world’s fastest-growing mobile game companies
- Provides entertainment to millions of active users across the universe
- Headquartered in the heart of Tel Aviv, with offices in Kyiv, Warsaw, London, Bucharest, Istanbul, and Bangkok
Company Specialties:
- Mobile game development and publishing
- Social media management and community engagement
- Cross-functional collaboration and innovation
Company Website: http://www.moonactive.com
ASSUMPTION: Moon Active's focus on growth and innovation creates an exciting and dynamic work environment for employees.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the executive leadership team.
Reporting Structure: The Head of Social Media will lead a team of social media specialists and collaborate with cross-functional teams, including Marketing, Product, and Game Development.
Work Arrangement: This is an on-site, full-time position, with the opportunity to work from the company's headquarters in Tel Aviv or one of its global offices.
Growth Opportunities:
- Potential to advance to a more senior role within the company, such as VP of Marketing or Chief Marketing Officer
- Chance to expand the social media team and take on more strategic responsibilities
- Opportunity to gain experience working with global teams and managing international projects
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a lasting impact on the company's social media presence and community engagement.
🌍 Location & Work Environment
Office Type: Moon Active's headquarters is located in the Vitania tower in Tel Aviv, offering a modern and collaborative work environment.
Office Location(s): Tel Aviv, with additional offices in Kyiv, Warsaw, London, Bucharest, Istanbul, and Bangkok
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry
- Israel is known for its innovative gaming sector, with many successful game development and publishing companies
- Moon Active's global presence offers opportunities to work with international teams and collaborate on projects across time zones
Work Schedule: Standard office hours, with flexibility to accommodate global time zones and events. May require occasional overtime or weekend work.
ASSUMPTION: The dynamic and multicultural work environment at Moon Active offers a unique opportunity to grow both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with executive leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Understanding of the gaming industry and player communities
- Communication and presentation skills
- Cultural fit with Moon Active's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the gaming industry and player communities in your application materials
- Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills
- Showcase your passion for gaming and social media in your interviews
ATS Keywords: Social Media Strategy, Team Leadership, Community Engagement, Cross-Functional Collaboration, Market Research, KPI Tracking, Budget Management, Social Media Technologies, Design Standards, AI Tools, Data Analysis, Communication Skills, Gaming Industry Knowledge, Team Development, Innovation, Fast-Paced Environment
ASSUMPTION: Moon Active's hiring process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on finding the best fit for the company's dynamic work environment.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics platforms (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- AI tools for social media management (e.g., Hootsuite Insights, Brand24)
ASSUMPTION: Candidates should have experience with industry-standard social media management tools and be open to learning and adopting new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Passion
- Accountability
- Fun
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about gaming and social media?
- Do you have strong leadership and team management skills?
- Are you comfortable working with global teams and managing international projects?
- Do you align with Moon Active's company values and work style?
ASSUMPTION: Moon Active's company culture is characterized by innovation, collaboration, and a passion for gaming, with a focus on driving results and having fun while doing so.
⚠️ Potential Challenges
- Managing a high-performing team in a fast-paced, dynamic environment
- Balancing strategic thinking with hands-on execution
- Adapting to new technologies and trends in the social media landscape
- Working with global teams and managing international projects
- Meeting the high expectations set by Moon Active's rapid growth and success
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strong leader who can thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Unlike other social media management roles, this position focuses specifically on the gaming industry and requires a deep understanding of player communities
- This role offers the opportunity to work with a global team and manage international projects, providing unique growth and learning opportunities
- As a senior leadership position, this role offers significant growth potential and the chance to make a lasting impact on the company's social media presence and community engagement
ASSUMPTION: This role is unique in its focus on the gaming industry and offers a compelling opportunity for the right candidate to grow both personally and professionally.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a new game launch
- Managing a team to create engaging and innovative content for multiple social media platforms
- Analyzing and reporting on social media KPIs to inform strategic decision-making and improve performance
- Collaborating with cross-functional teams to integrate social media efforts into broader marketing campaigns and product launches
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Head of Social Media role at Moon Active.
❓ Key Questions to Ask During Interview
- How does Moon Active support the growth and development of its employees?
- What are the biggest challenges facing the social media department, and how can this role address them?
- How does Moon Active foster a culture of innovation and collaboration?
- What opportunities are there for growth and advancement within the company?
- How does Moon Active approach working with global teams and managing international projects?
ASSUMPTION: These interview questions are designed to assess the company's commitment to employee growth, the challenges and opportunities presented by the role, and the company's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills
- Showcase your passion for gaming and social media in your interviews
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
