Head of Social Media

📌 Core Information

🔹 Job Title: Head of Social Media

🔹 Company: Zellerfeld

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive social media strategy
• Overseeing content creation and community engagement across various platforms
• Collaborating cross-functionally with marketing, design, and product teams
• Analyzing performance and optimizing strategies based on data-driven insights

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The ideal candidate will have a proven track record in social media management, preferably in fashion, tech, or a similar innovative industry.

📋 Key Responsibilities

✅ Develop and implement a comprehensive social media strategy aligned with Zellerfeld’s brand vision and business objectives

✅ Oversee the creation of engaging, high-quality content that resonates with our audience, including visuals, videos, and copywriting

✅ Build and nurture an active online community, fostering meaningful interactions with creators, designers, and customers

✅ Manage our presence across key social media platforms, ensuring consistent branding, messaging, and audience growth

✅ Identify and establish partnerships with influencers, brand ambassadors, and industry leaders to expand reach and credibility

✅ Track, analyze, and report on social media metrics to continuously optimize engagement and growth strategies

✅ Plan and execute digital marketing campaigns, ensuring measurable impact and ROI

✅ Stay ahead of industry trends, platform updates, and emerging technologies to keep Zellerfeld at the forefront of social media innovation

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and data-driven analysis. Strong communication and leadership skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (5-10 years) leading social media strategy for a brand, preferably in fashion, tech, or an innovative digital marketplace

Required Skills:

• Strong understanding of digital marketing, audience engagement, and content strategy
• Hands-on experience with social media management tools, analytics platforms, and content creation
• Excellent storytelling and communication skills with the ability to craft compelling narratives
• Data-driven mindset with the ability to derive insights and make strategic decisions
• Passion for design, innovation, and emerging trends in digital content and social media
• Ability to work cross-functionally with marketing, design, and product teams

Preferred Skills:

• Experience with 3D printing or footwear industry
• Fluency in German

ASSUMPTION: While experience in the footwear industry is not required, it could be beneficial for understanding the specific nuances of the market and audience.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for a similar role and experience level in Hamburg)

Benefits:

• Competitive salary and benefits package
• Flexible and creative workspace in Hamburg
• Opportunity to collaborate with world-class designers and industry leaders

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is an estimate based on market research for similar roles in the region. The final offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, with a focus on innovative 3D-printed shoe technology

Company Size: 11-50 employees, offering a dynamic and innovative work environment within a pioneering company

Founded: 2020, with a mission to democratize footwear manufacturing and bring overdue change to an undemocratic and unethical industry

Company Description:

• Zellerfeld is the only technology company that produces a whole 3D-printed shoe with the push of a button
• Through an online platform, every designer in the world has a chance to sell their shoe designs to anyone who wants to express themselves through customized and personalized 3D-printed shoes
• The company develops its printing technologies in-house and constantly questions the status quo to bring overdue change to the footwear industry

Company Specialties:

• 3D-Printing
• Material Science
• Footware Production
• Mechatronics
• Mechanical Engineering
• Software Development

Company Website: http://www.zellerfeld.com

ASSUMPTION: Zellerfeld's unique focus on 3D-printed shoes and innovative technology sets it apart from traditional fashion companies, offering applicants a chance to work in a cutting-edge and disruptive industry.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity to shape the future of digital branding in a disruptive industry

Reporting Structure: This role reports directly to the CEO and works closely with marketing, design, and product teams

Work Arrangement: On-site, with flexible working hours and a creative workspace in Hamburg

Growth Opportunities:

• As a growing startup, Zellerfeld offers ample opportunities for professional growth and development
• The ideal candidate will have the chance to directly influence the future of how shoes are designed and produced
• With a flat hierarchy, your voice will always be heard, and you’ll have the chance to collaborate across the team—including with leadership

ASSUMPTION: Zellerfeld's flat hierarchy and focus on collaboration provide an excellent environment for professional growth and development.

🌍 Location & Work Environment

Office Type: Creative workspace in Hamburg, Germany

Office Location(s): Stahltwiete 21, Hamburg, 22761, DE

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the fashion and technology industries
• The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous parks and green spaces
• Hamburg is well-connected by public transportation, with easy access to international airports

Work Schedule: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: Hamburg's vibrant fashion and technology scene, as well as its high quality of life, make it an attractive location for professionals in the industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the CEO and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Social media strategy and execution
• Content creation and storytelling skills
• Data-driven mindset and analytical skills
• Cultural fit and alignment with Zellerfeld's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of Zellerfeld's mission and how your skills align with the company's goals
• Prepare examples of your social media campaigns, content, and analytics to demonstrate your capabilities

ATS Keywords: Social Media Strategy, Content Creation, Storytelling, Community Engagement, Channel Management, Influencer Collaborations, Performance Analytics, Campaign Execution, Innovation, Trend Analysis, Digital Marketing, Audience Engagement, Data-Driven Mindset, Collaboration, Creative Eye, Brand Understanding

ASSUMPTION: Zellerfeld's hiring process is designed to assess both the candidate's technical skills and cultural fit, with a focus on finding the best fit for the company's unique mission and values.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Content creation tools (e.g., Canva, Adobe Creative Suite, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The ideal candidate will have experience with industry-standard social media management, analytics, and content creation tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Constantly questioning the status quo to bring overdue change
• Collaboration: Working together to achieve common goals
• Sustainability: Committed to ethical and environmentally responsible practices

Work Style:

• Dynamic and fast-paced environment
• Flat hierarchy with open communication and decision-making
• Focus on long-term impact and sustainability

Self-Assessment Questions:

• How do you align with Zellerfeld's mission to democratize footwear manufacturing?
• How do you approach collaboration and cross-functional teamwork?
• How do you stay up-to-date with industry trends and emerging technologies?

ASSUMPTION: Zellerfeld's unique mission and values require candidates who are innovative, collaborative, and committed to sustainability and long-term impact.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic startup environment with evolving priorities and goals
• Managing multiple social media platforms and content types simultaneously
• Adapting to changes in social media algorithms, trends, and best practices
• Collaborating with diverse teams, including designers, engineers, and marketers

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and adaptable to change, with strong communication and collaboration skills.

📈 Similar Roles Comparison

• Unlike traditional social media roles, this position requires a strong understanding of 3D printing technology and its applications in the footwear industry
• Zellerfeld's focus on innovation and sustainability sets it apart from traditional fashion companies, offering unique challenges and opportunities
• As a growing startup, Zellerfeld offers more opportunities for professional growth and development than larger, more established companies

ASSUMPTION: The unique focus on 3D-printed shoes and innovative technology makes this role distinct from similar positions in the fashion and retail industries.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new 3D-printed shoe design
• Creating a content series that showcases the design and production process of 3D-printed shoes
• Analyzing and optimizing the performance of social media channels to improve engagement and growth

ASSUMPTION: These sample projects are designed to assess the candidate's ability to develop and execute strategic social media campaigns, create engaging content, and analyze performance data to optimize results.

❓ Key Questions to Ask During Interview

• How does Zellerfeld plan to scale its social media presence and engagement in the next year?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Zellerfeld approach collaboration and cross-functional teamwork?
• What are the most significant challenges facing the social media team in the next six months, and how can this role address them?
• How does Zellerfeld support the professional growth and development of its employees?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Zellerfeld's mission, goals, and work environment, as well as their ability to develop and execute strategic social media campaigns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media campaigns, content, and analytics to demonstrate your capabilities
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.