Head of Social Media (f/m/x)

📌 Core Information

🔹 Job Title: Head of Social Media (f/m/x)

🔹 Company: Virtual Identity AG

🔹 Location: Vienna, Austria

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and driving social media strategies that create real business impact
• Guiding and supporting a team through a constantly evolving market
• Leveraging AI tools and understanding the Creator Economy, Social Selling, and Retail Media
• Consulting key clients and presenting innovative social media solutions

ASSUMPTION: This role requires a strategic thinker who can adapt to changes in the social media landscape and drive innovation within the team and for clients.

📋 Key Responsibilities

✅ Developing and implementing social media strategies that drive business impact

✅ Guiding and supporting the social media team, fostering creative and consulting excellence

✅ Staying up-to-date with the latest trends, tools, and technologies in social media

✅ Understanding how content and advertising interact along the customer journey to generate measurable value

✅ Establishing new processes and workflows that meet the demands of a rapidly changing market

✅ Consulting key clients and presenting innovative social media solutions

ASSUMPTION: This role requires a strong understanding of the digital ecosystem and the ability to anticipate and drive market change.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Several years of experience in social media strategy and team leadership, ideally in an agency or brand environment

Required Skills:

• Proven leadership and strategic vision in social media
• Deep understanding of the digital ecosystem and platform-specific trends
• Innovation and curiosity, with a passion for new technologies and the Creator Economy
• Excellent communication and client management skills
• Ability to translate data and insights into actionable strategies
• Fluency in both German and English

Preferred Skills:

• Experience with AI tools and integrating them into daily work
• Willingness to travel occasionally for workshops, client meetings, and team events

ASSUMPTION: Candidates should have a strong background in social media strategy and team leadership, with a proven track record of driving business impact.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and market standards for the role and location)

Benefits:

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment
• Occasional travel opportunities for workshops, client meetings, and team events

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available

ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Virtual Identity AG operates in the technology, information, and internet industry, focusing on full-service web agency services.

Company Size: With 161 employees, Virtual Identity AG is a mid-sized company that offers a dynamic and collaborative work environment.

Founded: In 1995, Virtual Identity AG was established and has since grown to become a leading digital agency with offices in Munich, Freiburg, Vienna, and Porto.

Company Description:

• Virtual Identity AG specializes in transforming business challenges into digital opportunities
• The company offers full-service web agency services, focusing on digital solutions that are both fun and useful for humans and brands
• With a team of 180 engaged colleagues, Virtual Identity AG is committed to developing digital solutions that meet the needs of its clients and the market

Company Specialties:

• Full-Service Web Agency

Company Website: https://www.virtual-identity.com/

ASSUMPTION: Virtual Identity AG is a well-established digital agency with a strong focus on innovation and digital solutions that drive business impact.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring several years of experience in social media strategy and team leadership.

Reporting Structure: The Head of Social Media will report directly to the management team and will be responsible for guiding and supporting the social media team.

Work Arrangement: This role is primarily on-site, with occasional travel opportunities for workshops, client meetings, and team events.

Growth Opportunities:

• Potential to grow within the company and take on more responsibilities as the team and client base expand
• Opportunities to develop skills in AI, the Creator Economy, Social Selling, and Retail Media
• Chance to work on diverse and innovative projects for a wide range of clients

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's social media strategies and client relationships.

🌍 Location & Work Environment

Office Type: Virtual Identity AG's Vienna office is a modern and collaborative workspace, fostering creativity and innovation.

Office Location(s): Grünwälderstrasse 10-14, Freiburg, Baden-Würtemberg 79098, DE; Isarwinkel 16, Munich, Bavaria 81379, DE; Schönbrunner Straße 213-215, Vienna, Vienna 1120, AT; Rua do Pinheiro Manso 34, Porto, 4100-304, PT

Geographic Context:

• Vienna is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions
• The city is well-connected by public transportation, making it easy to commute to the office
• Vienna is home to a thriving digital industry, with many opportunities for professional growth and development

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available

ASSUMPTION: The Vienna office offers a dynamic and collaborative work environment, with easy access to public transportation and numerous cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site interview with the team
• Final interview with the management team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Understanding of the digital ecosystem and platform-specific trends
• Leadership and team management skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience in social media strategy and team leadership
• Demonstrate your understanding of the digital ecosystem and platform-specific trends
• Showcase your ability to drive business impact through social media strategies
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Social Media Strategy, Team Leadership, Digital Ecosystem, Platform-Specific Trends, AI Integration, Client Management, Team Empowerment, Analytical Skills, Fluency in German, Fluency in English

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, communication skills, and a strong understanding of the digital ecosystem.

🛠️ Tools & Technologies

• Social media platforms (e.g., Meta, TikTok, YouTube)
• AI tools and platforms (e.g., Hootsuite Insights, Sprout Social)
• Analytics and reporting tools (e.g., Google Analytics, Facebook Insights)
• Project management and collaboration tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Passion for digital solutions
• Collaboration and teamwork
• Innovation and continuous learning
• Customer focus and excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on driving business impact
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a passion for digital solutions and a strong understanding of the digital ecosystem?
• Are you a collaborative team player with strong communication and presentation skills?
• Are you adaptable and responsive to change, with a focus on driving business impact?

ASSUMPTION: Candidates who are passionate about digital solutions, collaborative, and adaptable are likely to be a good fit for this role and the company culture.

⚠️ Potential Challenges

• Keeping up with the rapidly evolving social media landscape and platform-specific trends
• Balancing the demands of client projects and internal team management
• Occasional travel for workshops, client meetings, and team events
• Managing a team through a constantly changing market

ASSUMPTION: This role may present challenges related to the fast-paced nature of the social media industry, balancing client demands, and managing a team through change.

📈 Similar Roles Comparison

• Compared to other Head of Social Media roles, this position places a strong emphasis on driving business impact and leveraging AI tools and technologies
• In the digital agency industry, this role is competitive and offers significant growth opportunities for the right candidate
• Career paths for this role may include advancing to a director or executive-level position within the company or moving into a similar role at another digital agency

ASSUMPTION: This role is competitive and offers significant growth opportunities for the right candidate, with the potential to advance to a director or executive-level position within the company or move into a similar role at another digital agency.

📝 Sample Projects

• Developing a comprehensive social media strategy for a major retail client, incorporating AI tools and platform-specific trends
• Guiding the team through a rebranding project for a tech startup, ensuring consistent messaging and visual identity across all social media channels
• Consulting a key client on the integration of Social Selling and Retail Media into their existing social media strategy

ASSUMPTION: Sample projects for this role may involve developing social media strategies, guiding the team through client projects, and consulting key clients on innovative social media solutions.

❓ Key Questions to Ask During Interview

• How does the company support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company foster a culture of innovation and continuous learning?
• What are the most challenging aspects of this role, and how has the previous incumbent addressed them?
• How does the company measure the success of its social media strategies and campaigns?

ASSUMPTION: Key questions to ask during the interview should focus on professional development, priorities, company culture, challenges, and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in social media strategy and team leadership
• Prepare for the interview by researching the company, its clients, and the digital agency industry
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.