Head of Social Media (f/m/x)

📌 Core Information

🔹 Job Title: Head of Social Media (f/m/x)

🔹 Company: Virtual Identity AG

🔹 Location: Porto, Portugal

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and driving social media strategies that create real business impact
• Guiding and supporting a team through a constantly evolving market
• Leveraging AI tools and understanding the Creator Economy, Social Selling, and Retail Media
• Consulting key clients and establishing new processes

ASSUMPTION: This role requires a strategic mindset and deep understanding of social media trends to drive change and deliver measurable results.

📋 Key Responsibilities

✅ Developing and implementing social media strategies that actively drive change across various platforms and channels

✅ Acting as a sparring partner for the team, providing knowledge, impulses, and fostering creative and consulting excellence

✅ Bringing the latest trends, tools, and technologies into the creative and consulting work

✅ Understanding how content and advertising interact along the customer journey to generate measurable value for clients

✅ Implementing new workflows and ways of working that meet the demands of a rapidly changing market

✅ Consulting key clients and presenting innovative social media solutions confidently

ASSUMPTION: This role requires a high level of strategic thinking, adaptability, and strong communication skills to manage both internal teams and external clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Several years of experience in social media strategy and team leadership, ideally in an agency or brand environment

Required Skills:

• Proven leadership and team management skills
• Deep understanding of the digital ecosystem and platform-specific trends
• Innovation and curiosity, with a passion for new technologies and the Creator Economy
• Excellent consulting and client management skills
• Strong analytical mindset, able to translate data and insights into actionable strategies
• Fluency in both German and English
• Willingness to travel occasionally for workshops, client meetings, and team events

Preferred Skills:

• Experience working with AI tools and integrating them into daily work
• Knowledge of the retail and commerce media landscape
• Familiarity with omni-channel approaches

ASSUMPTION: Candidates should have a strong background in social media strategy and team leadership, with a proven track record of driving market change and delivering business impact.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and market standards for the role and location)

Benefits:

• Health insurance
• Retirement plan
• Flexible working hours
• Professional development opportunities
• Company events and team-building activities

Working Hours: Full-time, with occasional travel required

ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Virtual Identity AG operates in the technology, information, and internet industry, specializing in full-service web agency services.

Company Size: With 51-200 employees, Virtual Identity AG offers a mid-sized company environment, providing opportunities for growth and collaboration.

Founded: In 1995, Virtual Identity AG has over two decades of experience in the digital landscape.

Company Description:

• Virtual Identity AG explores everyday problems and solves them digitally, focusing on creating solutions that are both fun and useful for both humans and brands.
• The company has been operating for over 25 years with 180 engaged colleagues in Munich, Vienna, and Freiburg.
• Virtual Identity AG is always looking for new talents eager to develop both digitally and personally through exciting projects, training, and daily collaboration.

Company Specialties:

• Full-Service Web Agency

Company Website: www.virtual-identity.com

ASSUMPTION: Virtual Identity AG's focus on innovation and digital problem-solving creates an environment that values creativity, adaptability, and continuous learning.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and expertise in social media strategy.

Reporting Structure: The Head of Social Media will likely report directly to the CEO or a senior marketing director and oversee the social media team.

Work Arrangement: This role is on-site, with occasional travel required for workshops, client meetings, and team events.

Growth Opportunities:

• Potential to shape the social media strategy and drive business impact for the company and its clients
• Opportunities to mentor and develop team members
• Possibility to expand the role's scope based on performance and market demands

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's success.

🌍 Location & Work Environment

Office Type: Virtual Identity AG's Porto office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Rua do Pinheiro Manso 34, Porto, 4100-304, PT

Geographic Context:

• Porto is the second-largest city in Portugal, known for its rich history, vibrant culture, and beautiful architecture.
• The city offers a high quality of life, with a mild climate, affordable cost of living, and a thriving food and drink scene.
• Porto is well-connected by public transportation and has a growing tech industry, making it an attractive location for professionals.

Work Schedule: The work schedule is full-time, with occasional travel required for workshops, client meetings, and team events.

ASSUMPTION: Working in Porto offers a unique blend of history, culture, and innovation, providing an enriching environment for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interviews with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Cultural fit and alignment with company values
• Technical expertise in social media strategy and trends

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the latest social media trends and your ability to drive market change
• Prepare examples of your past work that showcase your strategic thinking and business impact
• Research the company and its clients to show your enthusiasm and preparation for the role

ATS Keywords: Social Media Strategy, Team Leadership, Digital Ecosystem Understanding, Platform-Specific Trends, Innovation, AI Integration, Client Management, Data Analysis, Communication Skills, Team Empowerment, Consulting Excellence, Creative Excellence, Business Impact, Process Implementation, Trend Awareness, Mentoring

ASSUMPTION: The application process for this role is likely competitive, and demonstrating a strong understanding of the role's requirements and the company's mission will be crucial for success.

🛠️ Tools & Technologies

• Social media platforms (e.g., Meta, TikTok, YouTube)
• AI tools for social media management and analytics
• Project management and collaboration tools (e.g., Asana, Trello, Slack)
• Presentation and reporting tools (e.g., PowerPoint, Google Slides)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's existing tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach

Work Style:

• Dynamic and fast-paced environment
• Focus on results and business impact
• Openness to new ideas and approaches

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable driving change and adapting to new trends?
• Can you effectively communicate complex ideas and influence decisions?

ASSUMPTION: Candidates who align with Virtual Identity AG's values and work style will likely find the most success and fulfillment in this role.

⚠️ Potential Challenges

• Keeping up with the rapidly evolving social media landscape and emerging trends
• Managing a team through constant market changes and adapting processes accordingly
• Occasional travel requirements for workshops, client meetings, and team events
• Balancing the demands of client work and internal team management

ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and strategic approach to social media strategy and team management.

📈 Similar Roles Comparison

• Unlike other social media roles, this position requires a strong focus on driving business impact and consulting key clients
• This role offers the opportunity to shape the social media strategy for a full-service web agency, rather than a specific brand or product
• Career progression in this role could lead to senior marketing or agency leadership positions

ASSUMPTION: Comparing this role to similar positions in the industry can help candidates understand the unique opportunities and challenges it presents.

📝 Sample Projects

• Developing a comprehensive social media strategy for a new client, integrating AI tools and omni-channel approaches
• Conducting a competitive analysis of a client's social media presence and providing data-driven recommendations for improvement
• Leading a team workshop to explore emerging social media trends and their potential impact on the client's business

ASSUMPTION: These sample projects illustrate the strategic and innovative nature of the role, focusing on driving business impact through social media.

❓ Key Questions to Ask During Interview

• How does the company support its employees in staying up-to-date with the latest social media trends and technologies?
• Can you describe the team structure and how this role will collaborate with other departments?
• How does the company foster a culture of innovation and continuous learning?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its social media strategies, and how will this role contribute to that process?

ASSUMPTION: Asking insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that showcase your strategic thinking and business impact
• Research the company and its clients to show your enthusiasm and preparation for the role
• Follow up with the hiring manager, Michael Vonach, after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.