Head of Social Media & Growth

📌 Core Information

🔹 Job Title: Head of Social Media & Growth

🔹 Company: Kodify

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a high-performing team of social media managers
• Driving growth strategies across platforms like Instagram, TikTok, and X
• Overseeing campaign calendars, content programming, and scheduling
• Managing content systems and performance tracking
• Collaborating with cross-functional teams to align social media efforts with company goals

ASSUMPTION: This role requires a strategic, data-driven leader with a proven track record in social media management and team leadership.

📋 Key Responsibilities

✅ Team Leadership & Culture: Oversee, mentor, and support a team of social media managers, foster a high-performance culture, and provide hands-on support when needed.

✅ Strategy & Execution: Develop and implement growth-focused strategies, lead campaign calendars, manage content programming, and guide innovation in tone, messaging, and structure.

✅ Systems & Operations: Oversee the development and refinement of workflows, editorial calendars, and performance tracking systems, and coordinate performance updates to internal teams and executive leadership.

✅ Collaboration & Cross-Functional Impact: Partner with Marketing, Digital Strategy, Product, and Creative teams to align social media efforts with company goals and initiatives, and lead KPI-aligned projects that support marketing OKRs and broader business objectives.

ASSUMPTION: This role requires a strong understanding of platform-specific growth strategies, social analytics tools, and cross-functional leadership skills.

🎯 Required Qualifications

Education: Degree in Business, Marketing, Analytics, or related field or equivalent experience.

Experience: 7+ years in social media, digital marketing, or audience development, ideally in media, entertainment, or digital lifestyle.

Required Skills:

• Proven track record in growing brand communities and optimizing content performance across various social platforms
• Strong understanding of platform-specific growth strategies for Instagram, TikTok, and X
• Skilled in using social analytics tools to drive insights and optimization
• Proactive, culture-savvy thinker with a passion for innovation, storytelling, and digital connection
• Highly adaptable and collaborative, with strong communication and project management skills
• Strong cross-functional leadership experience, collaborating with digital, creative, product, marketing, and strategy teams
• An eye for aesthetics and deep understanding of brand identity
• A natural leader who inspires collaboration, motivates teams, and communicates effectively across all levels of an organization
• A growth-hack mindset with a passion for disruptive, bold, and modern marketing

Preferred Skills:

• Experience with emerging platforms and creator collaborations
• Fluency in additional languages

ASSUMPTION: Candidates with experience in managing teams of 5+ social media managers, coordinators, community managers, analysts, content creators, and creatives will be prioritized.

💰 Compensation & Benefits

Salary Range: $100,000 - $110,000 per year (based on industry standards for a Head of Social Media & Growth role with 7+ years of experience in Los Angeles)

Benefits:

• Generous training and development budget (10% of annual salary)
• Competitive salary
• Generous PTO
• 1 month paid sabbatical after 3 years with the company
• 1 day off on your birthday
• Extended parental leave
• Health and Wellness Budget
• Health insurance
• Cool and modern office space
• Latest tech equipment
• Healthy snacks and drinks provided at all times
• Opportunity to travel internationally in company retreats

Working Hours: Full-time, with core hours and flexitime

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Los Angeles. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Kodify operates in the technology, information, and internet industry, with a focus on media production, high-traffic websites, and digital lifestyle content.

Company Size: Kodify has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2002, with over 15 years of success in producing world-class video content and managing high-traffic websites.

Company Description:

• Kodify is based on over 15 years of success, producing world-class video content and building, developing, and managing a number of high-traffic websites.
• The company's success is driven by its distinct teamwork, with each employee playing a key role in achieving company goals.
• Kodify offers a healthy portion of fun and perks, including company events, off-sites, and a fantastic working environment.

Company Specialties:

• Media production
• High-traffic websites
• Agile environment
• Digital lifestyle content

Company Website: http://www.kodify.io

ASSUMPTION: Kodify's company culture emphasizes teamwork, continuous learning, and growth, with a focus on providing an excellent working environment for employees.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and leadership skills.

Reporting Structure: The Head of Social Media & Growth will oversee a team of social media managers and report directly to the company's executive leadership.

Work Arrangement: This role is on-site, with core hours and flexitime, allowing for a flexible work schedule.

Growth Opportunities:

• As a rapidly expanding company, Kodify offers opportunities for professional growth and development.
• With a diverse hub across the globe and over 20 vibrant national cultures, working with Kodify means embracing thrilling challenges tailor-made for a star Head of Social Media & Growth.
• The company's global expansion journey presents exciting growth opportunities for the right candidate.

ASSUMPTION: This role offers significant growth potential, with the opportunity to make a substantial impact on the company's social media presence and overall business success.

🌍 Location & Work Environment

Office Type: Kodify's office is a cool and modern space, located in Los Angeles, California.

Office Location(s): Carrer Casp 17, Planta 7, Barcelona, Barcelona 08010, ES; Montreal Office, 3700 Rue Saint-Patrick, #234, Montréal, Quebec QC H4E 1A2, CA; Altea Office, 43 Partida Cap-Blanch, Altea, Alicante 03590, ES

Geographic Context:

• Los Angeles is a major hub for the entertainment industry, providing ample opportunities for networking and collaboration.
• The city offers a diverse range of cultural experiences and a vibrant social scene.
• Los Angeles has a Mediterranean climate, with mild winters and hot summers.

Work Schedule: Full-time, with core hours and flexitime, allowing for a flexible work schedule.

ASSUMPTION: Working in Los Angeles provides unique opportunities for networking and collaboration within the entertainment industry, as well as a vibrant cultural scene and diverse range of experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and team members
• Final interview with executive leadership
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Understanding of platform-specific growth strategies
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with Kodify's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of platform-specific growth strategies and data-driven decision-making in your application materials.
• Showcase your leadership and team management abilities through specific examples and anecdotes.
• Prepare for behavioral interview questions that focus on your problem-solving skills and cultural fit.
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.

ATS Keywords: Social Media Management, Digital Marketing, Audience Development, Team Leadership, Content Strategy, Performance Tracking, Data Analysis, Collaboration, Project Management, Innovation, Storytelling, Community Engagement, Brand Development, Growth Strategies, Cross-Functional Leadership, Content Optimization

ASSUMPTION: Kodify's application process is designed to assess candidates' strategic thinking, leadership abilities, and cultural fit, with a focus on data-driven decision-making and platform-specific growth strategies.

🛠️ Tools & Technologies

• Sprout Social
• Iconosquare
• Meta Business Suite
• Google Analytics
• Asana or similar project management tools
• Canva or similar graphic design tools

ASSUMPTION: The tools and technologies listed are commonly used in social media management and digital marketing roles, but specific tools may vary based on the company's preferences and needs.

👔 Cultural Fit Considerations

Company Values:

• Work Hard, Play Harder!
• Teamwork and collaboration
• Continuous learning and growth
• Fun and perks

Work Style:

• Agile and flexible
• Data-driven and strategic
• Collaborative and team-oriented
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable pushing boundaries and taking calculated risks to drive growth?
• Do you have a proven track record of leading high-performing teams and driving measurable impact?
• Are you passionate about staying ahead of platform trends, digital behaviors, and content innovation?
• Do you align with Kodify's company values and work style?

ASSUMPTION: Kodify's company culture emphasizes teamwork, continuous learning, and growth, with a focus on providing an excellent working environment for employees. The ideal candidate will be a strategic, data-driven leader with a passion for innovation, storytelling, and digital connection, as well as strong communication and project management skills.

⚠️ Potential Challenges

• Managing a team of social media managers and ensuring their professional development and growth
• Balancing strategic planning and day-to-day execution of social media campaigns
• Keeping up with the rapidly evolving social media landscape and platform trends
• Collaborating effectively with cross-functional teams to align social media efforts with company goals
• Maintaining a healthy work-life balance in a fast-paced, dynamic work environment

ASSUMPTION: The Head of Social Media & Growth role presents unique challenges and opportunities for growth, requiring a strategic, data-driven leader with strong team management and communication skills.

📈 Similar Roles Comparison

• Compared to related roles, such as Social Media Manager or Digital Marketing Specialist, the Head of Social Media & Growth role requires significantly more experience and leadership skills.
• This role is more senior-level and involves overseeing a team, managing workflows, and driving strategic growth, rather than focusing on day-to-day content creation and community management.
• Career paths for this role may include progression to Director of Marketing or Chief Marketing Officer, depending on the company's size and structure.

ASSUMPTION: The Head of Social Media & Growth role is a senior-level position that requires extensive experience and leadership skills, with career progression opportunities depending on the company's size and structure.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a new brand launch, including platform-specific tactics, creator collaborations, and community-driven initiatives
• Analyzing and optimizing content performance across multiple platforms to drive engagement and reach
• Managing a team of social media managers to execute a large-scale influencer marketing campaign, including outreach, negotiation, and content creation
• Conducting a competitive analysis of social media strategies in the entertainment industry to inform Kodify's approach and identify opportunities for differentiation

ASSUMPTION: The sample projects listed are designed to showcase the strategic, data-driven, and team leadership skills required for the Head of Social Media & Growth role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's overall marketing strategy and growth plans?
• What are the biggest challenges facing the social media team, and how can this role address them?
• How does Kodify support the professional development and growth of its employees?
• What are the company's plans for expanding its social media presence and reaching new audiences?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and allows you to better understand the company's needs and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, strategic thinking, and data-driven decision-making abilities
• Prepare for behavioral interview questions that focus on your problem-solving skills, cultural fit, and alignment with Kodify's values
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
• If selected for the final round, be prepared to present a data-driven social media strategy and growth plan for a hypothetical brand or product

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.