Head of Social Media (m/f/d) Remote

📌 Core Information

🔹 Job Title: Head of Social Media (m/f/d) Remote

🔹 Company: Dr. Ansay

🔹 Location: Vienna, Wien, Austria & Berlin, Berlin, Germany

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Germany & Austria)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing the company's social media strategy across various platforms
• Building and leading an in-house team for content production
• Collaborating with cross-functional teams to ensure a consistent user experience
• Analyzing performance data to optimize strategies and improve efficiency

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media platforms and community building.

📋 Key Responsibilities

✅ Developing and implementing a social media strategy that increases reach, engagement, and community growth

✅ Building and managing an in-house team for content production and ensuring efficient processes

✅ Collaborating with content, performance, and CRM teams to maintain a consistent brand voice and user experience

✅ Identifying trends and testing new formats to innovate and improve the company's digital presence

✅ Conducting regular competitive and trend analyses, and implementing measures to continuously improve efficiency

✅ Defining relevant KPIs, establishing a unified reporting structure, and analyzing performance data to drive data-driven decision-making

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a remote, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 5 years of experience in social media or content marketing, with at least 2 years in a leadership role

Required Skills:

• Proven experience in developing and executing successful social media strategies
• Strong leadership and team-building skills
• Excellent communication and stakeholder management skills
• Fluency in German (English is a plus)
• Strong analytical skills and data-driven mindset
• Deep understanding of social media platforms, community building, and content marketing

Preferred Skills:

• Experience in a regulated or sensitive industry
• Knowledge of AI tools and digital innovation
• Familiarity with CRM systems

ASSUMPTION: Candidates with experience in a B2C or marketplace environment, and those who have worked with remote teams, will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI estimate based on experience level and industry standards)

Benefits:

• Remote work
• Attractive compensation
• Creative freedom
• Team spirit
• Further education opportunities

Working Hours: Full-time (40 hours per week), flexible schedule

ASSUMPTION: The salary range is an estimate and may vary based on the candidate's experience and qualifications. The company offers a competitive benefits package to attract top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Dr. Ansay operates in the digital health care sector, focusing on making health care services more accessible through technology.

Company Size: Dr. Ansay is a small company with 11-50 employees, offering a dynamic and agile work environment.

Founded: Dr. Ansay was founded in 2018 and has since grown to offer a range of digital health care solutions, including AU-Schein.de and a cannabis e-commerce platform.

Company Description:

• Dr. Ansay is a digital health care company that aims to make health care services more accessible through technology
• The company offers a range of digital health care solutions, including AU-Schein.de and a cannabis e-commerce platform
• Dr. Ansay is committed to innovation, data-driven decision-making, and improving the user experience

Company Specialties:

• Telemedicine
• Online doctors
• E-rezept
• Cannabis prescriptions
• E-health

Company Website: www.dransay.com

ASSUMPTION: Dr. Ansay's focus on innovation and data-driven decision-making creates an environment where employees can have a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO or a member of the executive team.

Reporting Structure: The Head of Social Media will oversee an in-house team responsible for content production and will collaborate with cross-functional teams, including content, performance, and CRM teams.

Work Arrangement: This is a remote, full-time position with flexible working hours. Employees can work from anywhere in Germany or Austria.

Growth Opportunities:

• As a small, growing company, Dr. Ansay offers opportunities for employees to take on additional responsibilities and grow with the organization
• The company's focus on innovation and data-driven decision-making creates an environment where employees can have a significant impact on the company's growth and success
• This role offers the opportunity to lead a team and make a significant impact on the company's digital presence and user experience

ASSUMPTION: The small size of the company and the remote nature of the role may present unique challenges and opportunities for professional development.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): Employees can work from anywhere in Germany or Austria

Geographic Context:

• Germany and Austria both offer a high quality of life, with strong economies and well-developed infrastructure
• The remote nature of the role allows employees to live and work anywhere within these countries
• The company's focus on digital health care solutions creates an environment where employees can work from anywhere with an internet connection

Work Schedule: Full-time (40 hours per week), with flexible working hours

ASSUMPTION: The remote nature of the role may present unique challenges, such as the need for strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the hiring manager or a member of the executive team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team-building skills
• Communication and stakeholder management skills
• Analytical skills and data-driven mindset
• Deep understanding of social media platforms, community building, and content marketing

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Dr. Ansay's mission and values in your application materials
• Prepare for behavioral and situational interview questions that assess your leadership, communication, and problem-solving skills

ATS Keywords: Social Media Strategy, Community Building, Content Marketing, Team Leadership, Data Analysis, Trend Identification, Creative Processes, Stakeholder Coordination, Performance Metrics, Content Production, Digital Innovation, Storytelling, AI Tools, Strategic Thinking, Communication Skills, German Language

ASSUMPTION: Dr. Ansay's focus on innovation and data-driven decision-making creates an environment where employees are expected to think critically and creatively to solve problems and drive growth.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• CRM software (e.g., HubSpot, Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• AI tools for content creation and optimization (e.g., Copy.ai, Frase, Jasper)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-driven decision-making
• Improving the user experience
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Remote and flexible
• Data-driven and results-oriented
• Collaborative and team-focused
• Innovative and creative
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in a remote, dynamic work environment?
• Are you comfortable using data to drive decision-making and measure performance?
• Do you have strong leadership and team-building skills, and can you effectively manage remote teams?
• Are you comfortable working with a diverse range of stakeholders, including internal teams and external partners?
• Do you have a strong understanding of social media platforms, community building, and content marketing?

ASSUMPTION: Dr. Ansay values employees who are innovative, data-driven, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• The remote nature of the role may present unique challenges, such as the need for strong self-motivation and time management skills
• The small size of the company may present limited resources and infrastructure compared to larger organizations
• The regulated nature of the health care industry may present unique challenges and requirements
• The dynamic and fast-paced nature of the digital health care sector may require employees to adapt quickly to change and new technologies

ASSUMPTION: The unique challenges presented by this role may also create opportunities for professional growth and development.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position offers the opportunity to lead a team and make a significant impact on the company's digital presence and user experience
• This role is unique in its focus on the digital health care sector, which presents both challenges and opportunities
• As a small, growing company, Dr. Ansay offers opportunities for employees to take on additional responsibilities and grow with the organization

ASSUMPTION: The unique nature of this role, combined with the company's focus on innovation and data-driven decision-making, creates an environment where employees can have a significant impact on the company's growth and success.

📝 Sample Projects

• Developing and implementing a social media strategy that increases reach, engagement, and community growth for a new digital health care product
• Building and managing an in-house team for content production, and establishing efficient processes to ensure high-quality content is produced consistently
• Conducting regular competitive and trend analyses, and implementing measures to continuously improve the efficiency of the social media team and processes

ASSUMPTION: The specific projects and initiatives undertaken by the Head of Social Media will vary depending on the company's priorities and the candidate's expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its digital health care products, and how this role fits into that vision?
• How does the company support the professional development and growth of its employees?
• Can you describe the company's approach to remote work, and how it ensures that remote employees feel connected and engaged?
• How does the company measure the success of its social media efforts, and how will my performance be evaluated in this role?
• Can you describe the company's approach to innovation and data-driven decision-making, and how this role contributes to that approach?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your leadership, communication, and problem-solving skills
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.