Head of Social Media (m/f/d) Remote

📌 Core Information

🔹 Job Title: Head of Social Media (m/f/d) Remote

🔹 Company: Dr. Ansay

🔹 Location: Vienna, Austria & Berlin, Germany

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing & Communications

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Germany & Austria)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing the company's cross-channel social media strategy
• Building and leading an in-house social media team
• Creating and implementing a scalable content production process
• Collaborating with cross-functional teams to ensure consistent user experience
• Analyzing performance data to optimize channel performance and drive growth

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media platforms and trends.

📋 Key Responsibilities

✅ Develop and implement a comprehensive social media strategy across multiple channels

✅ Build and lead an in-house social media team, fostering a creative and efficient work environment

✅ Establish scalable processes for content production, ensuring high-quality output and consistent branding

✅ Collaborate with content, performance, and CRM teams to ensure a seamless user experience across all channels

✅ Identify and test new trends, formats, and tools to continuously innovate and improve our digital presence

✅ Conduct regular competitive and trend analyses to inform strategy and optimize performance

✅ Define and track relevant KPIs, and analyze performance data to drive data-informed decision-making

ASSUMPTION: This role requires a high level of autonomy and the ability to balance strategic thinking with hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 5 years of experience in social media or content marketing, ideally with team leadership in a digital B2C environment

Required Skills:

• Proven track record in developing and executing successful social media strategies
• Experience in building and managing high-performing teams
• Deep knowledge of social media platforms, trends, and best practices
• Strong analytical skills and data-driven mindset
• Excellent communication and stakeholder management skills
• Fluency in German, English is a plus

Preferred Skills:

• Experience in regulated or sensitive industries
• Knowledge of AI tools and their application in social media
• Familiarity with the healthcare industry

ASSUMPTION: Candidates with experience in regulated industries or healthcare may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

• Remote work
• Attractive compensation
• Creative freedom
• Team spirit
• Further education opportunities

Working Hours: Full-time (40 hours/week), flexible schedule

ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Dr. Ansay operates in the digital health and e-commerce sectors, focusing on innovative health platforms and cannabis e-commerce.

Company Size: Small (11-50 employees), offering a dynamic and agile work environment

Founded: 2018, with a mission to make healthcare services more accessible through digitization

Company Description:

• Dr. Ansay is a public company specializing in telemedicine, online doctors, and e-health solutions
• The company aims to make health care services more accessible and efficient through digitalization
• Dr. Ansay is currently expanding its product portfolio beyond its flagship AU-Schein platform

Company Specialties:

• Telemedicine
• Online doctors
• E-rezept
• Cannabis prescriptions
• E-health

Company Website: www.dransay.com

ASSUMPTION: Dr. Ansay's focus on innovation and digital health makes it an attractive employer for tech-savvy professionals seeking to make an impact in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for growth into a director or C-level role

Reporting Structure: This role reports directly to the CEO and may have cross-functional responsibilities

Work Arrangement: Remote, with the flexibility to work from anywhere in Germany or Austria

Growth Opportunities:

• Leading and growing the social media team
• Expanding the company's digital presence and product offerings
• Potential career progression into a director or C-level role

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape the company's digital strategy and build a high-performing team.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): Vienna, Austria & Berlin, Germany

Geographic Context:

• Vienna, Austria: A vibrant city with a high quality of life, offering a mix of history, culture, and modern amenities
• Berlin, Germany: A dynamic and multicultural city, known for its tech scene, nightlife, and historical landmarks

Work Schedule: Flexible, with the ability to work from anywhere in Germany or Austria

ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance work and personal life, while still being part of a dynamic and growing company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team-building abilities
• Knowledge of social media platforms and trends
• Analytical skills and data-driven mindset

Application Tips:

• Highlight your experience in developing and executing successful social media strategies
• Demonstrate your ability to build and manage high-performing teams
• Showcase your understanding of the healthcare industry and digital trends
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Social Media Strategy, Team Leadership, Content Production, Data Analysis, Trend Identification, Stakeholder Coordination, Process Development, Storytelling, AI Tools, Strategic Thinking, Communication Skills, German Language, English Language

ASSUMPTION: Dr. Ansay's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for the company's growing team.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• AI tools for content creation and optimization (e.g., Copy.ai, Frase, Jasper)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Accessibility
• Collaboration
• Excellence
• Patient-centricity

Work Style:

• Dynamic and agile
• Data-driven and results-oriented
• Collaborative and team-focused
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in dynamic and fast-paced environments?
• Are you comfortable working remotely and managing a team virtually?
• Do you have a proven track record of driving growth and innovation through social media?
• Are you passionate about making a positive impact in the healthcare industry?

ASSUMPTION: Dr. Ansay values candidates who are innovative, collaborative, and patient-centric, with a strong commitment to driving growth and making a positive impact in the healthcare industry.

⚠️ Potential Challenges

• Managing a remote team across different time zones
• Navigating the regulatory landscape of the healthcare industry
• Balancing strategic thinking with hands-on execution
• Keeping up with the fast-paced and ever-changing social media landscape

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a data-driven approach to decision-making.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on social media strategy and team leadership
• In the healthcare industry, this role may involve additional regulatory considerations and patient-centricity
• Compared to other remote roles, this position offers significant growth potential and the opportunity to shape the company's digital strategy

ASSUMPTION: This role is unique in its focus on social media strategy and team leadership, with the potential for significant growth and impact in the healthcare industry.

📝 Sample Projects

• Developing and implementing a comprehensive social media strategy for a new healthcare product launch
• Building and managing a high-performing social media team, with a focus on creativity, efficiency, and collaboration
• Conducting regular competitive and trend analyses to inform strategy and optimize performance

ASSUMPTION: These projects are designed to assess candidates' strategic thinking, leadership skills, and ability to drive growth and innovation through social media.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently, and how can this role address them?
• How does the company support the growth and development of its employees?
• What is the company's approach to innovation and staying ahead of industry trends?
• How does the company measure the success of its social media efforts, and what KPIs are most important?
• What is the company's vision for its digital presence, and how does this role fit into that vision?

ASSUMPTION: These questions are designed to assess the company's culture, growth opportunities, and commitment to digital innovation and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for the interview by researching the company, its mission, and its products
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.