Head of Social Media (m/w/d)

📌 Core Information

🔹 Job Title: Head of Social Media (m/w/d)

🔹 Company: 1Komma5° GmbH

🔹 Location: Hamburg, Germany (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Hamburg, Berlin, Munich)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a cross-channel social media strategy to enhance brand awareness, community growth, and lead generation.
• Overseeing content strategy, community building, performance monitoring, and coordination with external partners.
• Collaborating cross-functionally with Paid, Brand, and PR teams to ensure quality, speed, and effective collaboration.
• Working in a fast-paced, growing environment with flat hierarchies and direct management collaboration.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance creative and data-driven approaches to social media management.

📋 Key Responsibilities

✅ Developing and implementing a channel-specific social media strategy with a focus on Meta, TikTok, LinkedIn, and YouTube.

✅ Creating and managing a monthly content flow, including video, static, reels, stories, and user-generated content, in collaboration with brand, performance, creative studio, and external creator teams.

✅ Building and managing active communities, identifying trends, and developing recognizable formats and brand messages.

✅ Monitoring performance, analyzing KPIs, and deriving data-based learnings to drive scalability and impact.

✅ Coordinating and managing external partners, including freelancers, creator collaborations, and influencer campaigns.

ASSUMPTION: This role requires strong project management skills, the ability to multitask, and adaptability to a dynamic work environment.

🎯 Required Qualifications

Education: A completed degree in media sciences, communications, psychology, online marketing, or a related field with a strategic focus.

Experience: At least 5 years of experience in social media, including 2 years in a leadership role, ideally in the DTC sector, a digital brand, or a disruptive tech environment.

Required Skills:

• Proven experience in developing and implementing social media strategies that integrate brand, community, and performance.
• Strong analytical skills and the ability to translate KPIs into actionable insights.
• Familiarity with social media management tools, creator platforms, and analytics tools.
• Excellent communication and collaboration skills, with a high standard for quality, speed, and teamwork.

Preferred Skills:

• Experience in the energy sector or with energy-related products/services.
• Fluency in German and English.

ASSUMPTION: Candidates with a strong background in social media strategy, community management, and performance monitoring will be best suited for this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and industry standards for a Head of Social Media role in Germany)

Benefits:

• Flexible work locations in Hamburg, Berlin, or Munich, with remote work options.
• Use of technical equipment for both work and personal use.
• Career development opportunities in a fast-growing company with flat hierarchies and direct management collaboration.
• Contribution to the sustainable energy transition by supporting the company's mission to make all buildings CO2-neutral.
• Access to sports partnerships and job bike leasing programs.
• Benefits and discounts through Futurebens.

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work.

ASSUMPTION: The salary range is based on industry standards for a Head of Social Media role in Germany, taking into account the company's size, location, and the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: 1Komma5° operates in the renewable energy services sector, focusing on making buildings CO2-neutral through the use of solar panels, energy storage, heat pumps, and electric vehicle charging infrastructure.

Company Size: 1Komma5° has 1,001-5,000 employees, providing a large, growing environment with ample opportunities for professional development.

Founded: 2021, with a mission to make all buildings CO2-neutral by leveraging innovative energy technologies and artificial intelligence.

Company Description:

• 1Komma5° connects solar panels, energy storage, heat pumps, and electric vehicle charging infrastructure to the power grid, allowing customers to automatically charge and discharge energy at the most favorable times.
• The company's "Heartbeat AI" platform optimizes energy usage and reduces costs by directly connecting energy systems to the power exchange.
• 1Komma5° has grown rapidly since its founding, becoming the European market leader in its sector and expanding its operations to seven countries in Europe and Australia.

Company Specialties:

• Energy management
• Renewable energy systems
• Artificial intelligence
• Virtual power plants
• Electronics
• Charging infrastructure
• Solar energy
• Heat pumps
• Energy storage
• Handcraft

Company Website: 1komma5.com

ASSUMPTION: 1Komma5°'s focus on sustainability and innovative technology makes it an attractive employer for candidates interested in driving the energy transition.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of strategic thinking, leadership, and expertise in social media management.

Reporting Structure: The Head of Social Media will report directly to the management team and collaborate closely with various departments, including Brand, Performance, Creative Studio, and external partners.

Work Arrangement: This role is offered on a hybrid basis, with the possibility of working remotely. The candidate will be expected to work from one of the company's offices in Hamburg, Berlin, or Munich for a portion of the week.

Growth Opportunities:

• As the company continues to grow, there will be opportunities for the successful candidate to expand their team and take on additional responsibilities.
• The dynamic and fast-paced work environment offers ample opportunities for professional development and career advancement.
• The company's focus on innovation and technology provides opportunities for the candidate to stay up-to-date with the latest trends and best practices in social media management.

ASSUMPTION: The successful candidate will be proactive, adaptable, and eager to take on new challenges as the company continues to grow and evolve.

🌍 Location & Work Environment

Office Type: 1Komma5° offers modern, brand-new offices in Hamburg, Berlin, and Munich, with a flexible and collaborative work environment.

Office Location(s): Hamburg, Berlin, and Munich

Geographic Context:

• Hamburg: A major city in northern Germany, known for its port, cultural attractions, and high quality of life.
• Berlin: The capital and largest city of Germany, known for its vibrant cultural scene, historical landmarks, and diverse neighborhoods.
• Munich: A major city in southern Germany, known for its beer culture, traditional architecture, and high-tech industry.

Work Schedule: The work schedule is flexible, with the possibility of remote work and a focus on results rather than hours worked.

ASSUMPTION: The successful candidate will be comfortable working in a hybrid environment and able to balance remote work with on-site collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and relevant team members
• Final interview with the management team

Key Assessment Areas:

• Strategic thinking and social media expertise
• Analytical skills and data-driven approach
• Communication and collaboration skills
• Leadership and team management skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of 1Komma5°'s mission and values in your application materials.
• Prepare examples of your past social media campaigns and their results to discuss during the interview.
• Research the company and industry to show your enthusiasm and commitment to driving the energy transition.

ATS Keywords: Social Media Strategy, Content Strategy, Community Building, Performance Monitoring, Data Analysis, Cross-Functional Collaboration, Storytelling, Social Media Management Tools, Analytics Tools, Trend Screening, Lead Generation, Brand Awareness, Organic Growth, Creator Collaborations, Influencer Campaigns

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Social media management tools (Hootsuite, Later, Sprout Social)
• Creator platforms (Modash, Influencity)
• Analytics tools (Google Analytics, Meta Insights, Brandwatch)
• Project management tools (Asana, Trello, Microsoft Project)
• Collaboration tools (Microsoft Office, Google Workspace)

ASSUMPTION: The successful candidate will be proficient in using social media management tools, analytics tools, and collaboration platforms to streamline their work and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Sustainability and environmental responsibility
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and accountability

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and cross-functional
• Flexible and adaptable
• Customer-focused and customer-centric

Self-Assessment Questions:

• How do you align with 1Komma5°'s mission to make all buildings CO2-neutral?
• How do you approach building and managing active communities on social media platforms?
• How do you balance creative and data-driven approaches to social media management?

ASSUMPTION: The successful candidate will be passionate about 1Komma5°'s mission, comfortable working in a dynamic and collaborative environment, and able to balance data-driven and creative approaches to social media management.

⚠️ Potential Challenges

• Managing multiple social media channels and external partners simultaneously
• Keeping up with the fast-paced and ever-evolving social media landscape
• Balancing the need for data-driven decision-making with the need for creative and innovative content
• Collaborating effectively with cross-functional teams and external partners
• Adapting to a dynamic work environment and changing priorities

ASSUMPTION: The successful candidate will be proactive, adaptable, and able to manage multiple priorities and projects simultaneously.

📈 Similar Roles Comparison

• This role differs from other social media management positions in its focus on driving brand awareness, community growth, and lead generation through a cross-channel strategy.
• 1Komma5°'s focus on sustainability and innovative technology sets it apart from other companies in the energy sector.
• This role offers significant growth opportunities and the chance to make a real impact on the company's success.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when comparing it to other positions in the industry.

📝 Sample Projects

• Developing and implementing a social media strategy for a new product launch, including content creation, community engagement, and performance monitoring.
• Managing a team of external creators and influencers to produce high-quality, on-brand content for multiple social media channels.
• Analyzing social media data to identify trends, optimize content performance, and drive user engagement.

ASSUMPTION: The successful candidate will have a proven track record of delivering results in social media management projects and a strong portfolio of relevant work examples.

❓ Key Questions to Ask During Interview

• How does 1Komma5° plan to continue growing and expanding its social media presence in the coming years?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does 1Komma5° support the professional development and growth of its employees?
• What are the biggest challenges facing the social media team in the current market landscape, and how can this role help address them?
• How does 1Komma5° measure the success of its social media campaigns, and what KPIs are most important to track?

ASSUMPTION: The successful candidate will be proactive, curious, and eager to learn about the company's goals, challenges, and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past social media campaigns and their results to discuss during the interview.
• Research the company and industry to show your enthusiasm and commitment to driving the energy transition.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.