📌 Core Information
🔹 Job Title: Head of Social Media (Remote)
🔹 Company: Yelp, Inc
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Yelp’s social media strategy across multiple platforms
- Leading a team of social strategists and collaborating with cross-functional partners
- Creating visually compelling content and managing Yelp’s social presence
- Analyzing KPIs and optimizing campaigns for maximum impact
- Staying ahead of platform trends and testing new ideas
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media trends and best practices.
📋 Key Responsibilities
✅ Develop and execute Yelp’s social media strategy across relevant platforms, scaling Yelp’s reach, engagement, and loyalty
✅ Oversee creation of visually compelling, authentic and effective content that spotlights local businesses, product launches and the overall Yelp experience
✅ Lead day-to-day operations and build and mentor a team of social strategists
✅ Build and engage authentic communities by fostering dialogue, responding to comments, and managing relationships with advocates and influencers
✅ Set, track, and analyze KPIs, using data and insights to guide continuous optimization of content and campaigns
✅ Collaborate with Growth Marketing, Community, Communications and Product teams to integrate social campaigns with broader marketing initiatives, product feature development, and business goals
✅ Drive innovation by staying ahead of platform trends, content formats, and best practices, testing new ideas and channels
✅ Conduct audience and competitor research: Develop crisp insights that inform our strategy and shape our communications
✅ Monitor reputation and manage community issues proactively, maintaining high standards for responsiveness and care
✅ Provide proactive and reactive support for the Communications team: Support company announcements, corporate communications initiatives, and issues management
ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, community management, and data analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or similar field (or equivalent professional experience)
Experience: 8-12+ years of experience in social media marketing, including at least 3 years managing teams
Required Skills:
- Expertise in digital storytelling, visual content, online community engagement, and influencer partnerships
- Data-savvy approach with ability to create, monitor, and act on social KPIs and analytics
- Proficient with social analytics, listening, and influencer management platforms
- Knowledge of AI tools to improve the quality and impact of your social strategy—or a deep passion and curiosity to learn and deploy these technologies
- Exceptional written and verbal communication skills, able to advocate for your vision and inspire teams
- Adaptability and creativity—comfortable with experimentation and rapid iteration in response to trends and feedback
- Experience collaborating cross-functionally with creative, marketing, product, and PR teams
Preferred Skills:
- Experience working with AI tools to enhance social media strategy
ASSUMPTION: Candidates with a proven track record in multi-channel social media, data analysis, and team management are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $122,000 - $200,000 annually
Benefits:
- Effective your first day: Full medical, vision, and dental
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
Working Hours: Full-time, flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Social Media role with similar experience requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Yelp operates in the local search and online review industry, connecting people with great local businesses.
Company Size: Yelp is a mid-sized company with approximately 6,000 employees, providing opportunities for growth and collaboration.
Founded: Yelp was founded in 2004 and has since grown to become a trusted source of information on local business.
Company Description:
- Yelp’s mission is to connect people with great local businesses
- Millions of people turn to Yelp every day to make decisions about where to spend their money
- Yelp offers a platform for businesses to engage with customers and promote their services
Company Specialties:
- Local search and online reviews
- Business listings and advertising
- Event planning and ticketing
- Food delivery and online ordering
Company Website: www.yelp.com
ASSUMPTION: Yelp’s focus on local businesses and customer connections makes it an attractive choice for those interested in community engagement and digital marketing.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the VP of Marketing.
Reporting Structure: The Head of Social Media will lead a team of social strategists and collaborate with cross-functional partners, including Growth Marketing, Community, Communications, and Product teams.
Work Arrangement: This is a remote, full-time position based in the United States.
Growth Opportunities:
- Potential to grow within the Marketing department or explore other leadership roles within the company
- Opportunities to mentor and develop team members
- Chance to influence Yelp’s social media strategy and make a significant impact on the company’s growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): United States
Geographic Context:
- The United States offers a diverse range of cultural experiences and business environments
- Yelp’s remote work arrangement allows for flexibility and work-life balance
- This role may require occasional travel for team meetings or industry events
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from various locations within the United States.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Interview with the hiring manager or a member of the Marketing team
- Case study or project presentation to showcase your social media strategy skills
- Final interview with the VP of Marketing
Key Assessment Areas:
- Social media strategy and content creation
- Data analysis and campaign optimization
- Leadership and team management skills
- Cultural fit and alignment with Yelp’s values
Application Tips:
- Tailor your resume and cover letter to highlight your social media marketing experience and achievements
- Be prepared to discuss your approach to social media strategy and content creation
- Showcase your data analysis skills and ability to optimize campaigns based on performance metrics
- Demonstrate your leadership and team management skills through examples from your past experiences
ATS Keywords: Social media strategy, content creation, data analysis, campaign optimization, team management, leadership, Yelp, local business, online reviews
ASSUMPTION: Yelp’s application process is designed to assess your skills and cultural fit, with a focus on your ability to develop and execute effective social media strategies.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, YouTube, LinkedIn (B2B), and others
- Social analytics and listening tools: Brandwatch, Sprout Social, Tagger, CreatorIQ
- AI tools: Various AI platforms and tools to improve the quality and impact of social media strategy
ASSUMPTION: The required tools and technologies for this role are primarily social media platforms and analytics tools, with a focus on AI tools to enhance social media strategy.
👔 Cultural Fit Considerations
Company Values:
- Playing Well With Others
- Authenticity
- Fun
- Yelp is an Equal Opportunity Employer
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable using data to inform your decisions and optimize campaigns?
- Do you embrace feedback and continuously seek to improve your skills and strategies?
ASSUMPTION: Yelp values a collaborative, data-driven, and adaptable work style, with a focus on authenticity and fun.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation teams
- Balancing national and local social media strategies
- Keeping up with rapidly evolving social media trends and best practices
- Managing community issues and maintaining high standards for responsiveness and care
ASSUMPTION: This role presents unique challenges related to managing multiple platforms, balancing national and local strategies, and staying current with social media trends.
📈 Similar Roles Comparison
- This role differs from other social media management positions in its focus on both national and local strategies, as well as its emphasis on AI integration
- Yelp’s industry-specific context requires a deep understanding of local business and online reviews
- Career path comparison: This role offers growth opportunities within the Marketing department and potential leadership roles within the company
ASSUMPTION: This role is unique in its focus on both national and local social media strategies, as well as its emphasis on AI integration to enhance content quality and performance.
📝 Sample Projects
- Developing a comprehensive social media strategy for a major product launch
- Analyzing social media performance data to optimize content and campaigns
- Managing a team of social strategists to create visually compelling content for multiple platforms
ASSUMPTION: Sample projects for this role may include strategy development, data analysis, and team management tasks related to social media marketing.
❓ Key Questions to Ask During Interview
- How does Yelp balance national and local social media strategies?
- What are the key priorities for this role in the first 90 days?
- How does Yelp support the professional development and growth of its employees?
- What are the biggest challenges facing the social media team, and how can this role address them?
- How does Yelp approach AI integration in its social media strategy?
ASSUMPTION: Key questions to ask during the interview should focus on Yelp’s social media strategy, team dynamics, professional development opportunities, and AI integration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media marketing experience and achievements
- Prepare a case study or project presentation to showcase your social media strategy skills
- Follow up with the HR team one week after submitting your application to confirm receipt
- Prepare for interviews by researching Yelp’s social media presence and understanding their unique approach to national and local strategies
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
