📌 Core Information
🔹 Job Title: Head of Social Media (SMM)
🔹 Company: Baby Doge
🔹 Location: Worldwide (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Leading social presence on Telegram and Twitter/X
- Developing and managing content strategies
- Overseeing community engagement and growth
- Building and managing high-performing social and community teams
- Driving brand alignment and awareness across all channels
ASSUMPTION: This role requires a strong understanding of community management, copywriting, and project management skills. Familiarity with Web3 culture and trends is a plus but not required.
📋 Key Responsibilities
✅ Develop and manage bi-weekly and monthly content calendars
✅ Craft on-brand content including tweets, threads, Telegram posts, and community updates
✅ Identify and capitalize on relevant trends, cultural moments, and opportunities
✅ Monitor and engage with audiences, fostering authentic community interactions
✅ Organize and lead community initiatives such as AMAs, Twitter Spaces, and promotional campaigns
✅ Build and manage a high-performing social and community team
✅ Coordinate with design, product, and content teams for alignment
✅ Track, analyze, and report on community growth, engagement, and key performance metrics
✅ Conduct A/B testing on content formats and posting schedules to optimize performance
✅ Develop and execute innovative, high-impact social campaigns
ASSUMPTION: This role requires strong organizational, project management, and leadership skills. The ideal candidate will be highly adaptable and able to operate in a fast-paced, rapidly evolving environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven expertise in copywriting, community management, and social media marketing, with at least 5-10 years of experience
Required Skills:
- Excellent copywriting skills with the ability to adapt tone and messaging to Web3 audiences
- In-depth understanding of community management, particularly on Telegram and Twitter/X
- Strong organizational, project management, and leadership skills
- Prior experience managing social teams, content calendars, and multi-platform execution
- Familiarity with analytics tools to track performance and inform decision-making
- High level of adaptability and ability to operate in a fast-paced environment
Preferred Skills:
- Experience with Telegram moderation tools and scheduling platforms
- Basic visual editing capabilities (e.g., Canva, CapCut)
- Familiarity with additional platforms such as Discord and Threads
- Genuine interest in DeFi, blockchain technology, and community-building
- Entrepreneurial mindset and ability to manage multiple projects simultaneously
ASSUMPTION: While familiarity with Web3 culture, terminology, and market trends is preferred, it is not required. The ideal candidate will be eager to learn and adapt to the Web3 space.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (AI-estimated, based on experience level and market rates for similar roles in the Web3 industry)
Benefits:
- Fully remote working environment
- Competitive salary with performance-based incentives
- Opportunity to shape the social strategy of a globally recognized Web3 brand
- Collaborative, mission-driven team culture
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an AI-estimate based on market rates for similar roles in the Web3 industry. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Baby Doge operates in the technology and internet industry, focusing on Web3 products and empowering a global community on their path to financial freedom while remaining playful and fun.
Company Size: Baby Doge is a small company with 11-50 employees, providing a collaborative and mission-driven team culture.
Founded: Baby Doge was founded with the mission to bring crypto to the masses while supporting dog welfare initiatives worldwide.
Company Description:
- Baby Doge is a meme token and ecosystem of Web3 products empowering a growing global community on their path to financial freedom while remaining playful and fun.
- The company aims to drive opportunities and foster excellence in everything they do, with a passion for creating meaningful impact.
- Baby Doge is dedicated to developing cutting-edge solutions that simplify and enhance the way people interact with digital currencies, prioritizing security, transparency, and user experience.
Company Specialties:
- Meme token and Web3 products
- Community-building and engagement
- Driving opportunities and fostering excellence
Company Website: babydoge.com
ASSUMPTION: Baby Doge is a small, mission-driven company focused on Web3 products and community engagement. The company's size and focus may impact the role's responsibilities and growth opportunities.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring proven expertise in social media marketing, community management, and copywriting.
Reporting Structure: The Head of SMM will report directly to the company's leadership team and work closely with design, product, and content teams.
Work Arrangement: This role is fully remote, allowing for flexible scheduling and work-life balance.
Growth Opportunities:
- Shape the social strategy of a globally recognized Web3 brand
- Gain experience in the rapidly growing Web3 industry
- Develop leadership and management skills by building and managing a high-performing social and community team
- Contribute to the company's mission of driving opportunities and fostering excellence
ASSUMPTION: This role offers significant growth opportunities, as the ideal candidate will be instrumental in shaping the company's social strategy and driving its growth in the Web3 space.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): N/A (fully remote)
Geographic Context:
- The role is open to candidates worldwide, with a flexible work arrangement that accommodates various time zones.
- The company's global presence allows for a diverse and inclusive work environment.
- The fully remote nature of the role enables a better work-life balance and the ability to work from anywhere.
Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate various time zones
ASSUMPTION: The fully remote nature of this role may require the candidate to be self-motivated and able to manage their time effectively. The flexible work arrangement may also necessitate occasional communication and collaboration during non-standard business hours to accommodate team members in different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the leadership team
- Skills assessment or case study presentation
- Final interview and decision
Key Assessment Areas:
- Copywriting and content creation skills
- Understanding of community management and engagement strategies
- Project management and leadership abilities
- Adaptability and cultural fit with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Web3 culture and trends in your application materials.
- Prepare examples of your previous social media marketing campaigns and their outcomes.
- Be ready to discuss your ideas for driving engagement and growth on Telegram and Twitter/X.
ATS Keywords: Social Media Marketing, Community Management, Copywriting, Project Management, Leadership, Telegram, Twitter/X, Web3, Engagement, Brand Awareness, A/B Testing, Content Strategy
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's skills and cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- Telegram (for community management and engagement)
- Twitter/X (for content creation and engagement)
- Analytics tools (for tracking performance and informing decision-making)
- Content creation and design tools (e.g., Canva, CapCut)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, or be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Baby Doge is committed to empowering its global community on their path to financial freedom.
- Innovation: The company strives to develop cutting-edge solutions that simplify and enhance the way people interact with digital currencies.
- Community: Baby Doge prioritizes community-building and engagement, fostering a collaborative and mission-driven team culture.
Work Style:
- Self-motivated and results-driven
- Adaptable and able to thrive in a fast-paced, rapidly evolving environment
- Collaborative and able to work effectively with cross-functional teams
- Passionate about the company's mission and values
Self-Assessment Questions:
- Do you share Baby Doge's passion for empowering a global community and driving opportunities in the Web3 space?
- Are you comfortable working in a fully remote environment and managing your time effectively?
- Do you have strong leadership and project management skills, with experience building and managing high-performing teams?
- Are you adaptable and able to thrive in a fast-paced, rapidly evolving environment?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Baby Doge's mission, values, and work style. They will be passionate about the company's goals and eager to contribute to its success.
⚠️ Potential Challenges
- The role may require occasional communication and collaboration during non-standard business hours to accommodate team members in different time zones.
- The fully remote nature of the role may necessitate strong self-motivation and time management skills.
- The Web3 industry is rapidly evolving, which may require the candidate to adapt to new trends and technologies quickly.
- The role may involve managing external partners and freelancers, requiring strong leadership and project management skills.
ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in the fully remote, fast-paced environment of the Web3 industry.
📈 Similar Roles Comparison
- Unlike traditional social media marketing roles, this position focuses on Telegram and Twitter/X, with a strong emphasis on community engagement and growth in the Web3 space.
- Baby Doge's small company size and mission-driven culture may offer more opportunities for growth and impact than larger, more established organizations.
- This role may provide a unique opportunity to gain experience in the rapidly growing Web3 industry and contribute to the company's mission of driving opportunities and fostering excellence.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from similar positions in the Web3 industry when evaluating their fit and potential growth opportunities.
📝 Sample Projects
- Developing and executing a social media campaign to drive engagement and growth on Telegram and Twitter/X
- Managing a team of external partners and freelancers to create and execute high-impact social content
- Analyzing and reporting on community growth, engagement, and key performance metrics to inform decision-making
- Identifying and capitalizing on relevant trends, cultural moments, and opportunities to elevate brand visibility
ASSUMPTION: These sample projects are intended to provide insight into the types of responsibilities and initiatives the ideal candidate may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its social media presence and how this role fits into that strategy?
- How does the company support the professional development and growth of its employees, particularly in the Web3 industry?
- Can you provide examples of how the company has adapted to changes in the Web3 space and how this role may contribute to that process?
- How does the company measure the success of its social media marketing efforts, and how will this role be evaluated in that context?
- Can you describe the company's approach to community management and engagement, and how this role will be instrumental in driving those efforts?
ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, the company's culture, and the opportunities for growth and impact in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your previous social media marketing campaigns and their outcomes.
- Be ready to discuss your ideas for driving engagement and growth on Telegram and Twitter/X.
- Follow up with the hiring manager one week after your application submission to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
