📌 Core Information
🔹 Job Title: Head of STACKIT Product Marketing (m/w/d)
🔹 Company: Schwarz
🔹 Location: Heilbronn, Baden-Württemberg, Germany
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving product marketing strategy and go-to-market plans
- Understanding target audiences and translating product features into customer benefits
- Developing persuasive messaging concepts and campaigns
- Leading and growing a team of content, communications, and performance marketing professionals
- Collaborating with sales to provide relevant content at the right time
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute product marketing strategies from analysis to go-to-market plans
✅ Understand target audiences, market needs, and position products effectively
✅ Create compelling messaging concepts and campaigns
✅ Lead and grow a team of content, communications, and performance marketing professionals
✅ Collaborate with sales to provide relevant content and support cloud migrations
ASSUMPTION: This role involves a mix of strategic planning and operational execution, requiring both long-term vision and short-term tactical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in product marketing, ideally in the B2B/Tech environment
Required Skills:
- Proven track record in product marketing and team leadership
- Excellent communication and presentation skills in English and German
- Strong analytical and strategic thinking abilities
- Experience working with cross-functional teams and stakeholders
- Familiarity with cloud technologies and migration processes
Preferred Skills:
- Experience in the cloud or tech industry
- Knowledge of agile methodologies
- Fluency in additional languages
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record in product marketing and team leadership, with a strong focus on results and impact.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and innovative work environment
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Germany. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Schwarz is a leading retail and technology company, operating in the advertising services industry.
Company Size: 51-200 employees (as per LinkedIn)
Founded: 1913 (as part of the Schwarz Group)
Company Description:
- Schwarz Media offers full-funnel solutions for retail media campaigns with a guaranteed success rate across various digital channels.
- The company provides a range of services, from concept development to campaign execution and evaluation.
- Schwarz Media is part of the Schwarz Group's IT and digital division, Schwarz Digits.
Company Specialties:
- Retail media solutions
- Full-funnel marketing campaigns
- Cross-channel advertising
Company Website: www.media.schwarz
ASSUMPTION: Schwarz Media is focused on providing innovative and effective marketing solutions for its clients, with a strong emphasis on data-driven results and customer success.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the leadership team
Reporting Structure: This role will lead a team of content, communications, and performance marketing professionals
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to shape the product marketing strategy and drive business growth
- Opportunities to collaborate with cross-functional teams and stakeholders
- Chance to develop and mentor team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Heilbronn, Germany
Geographic Context:
- Heilbronn is located in the state of Baden-Württemberg, in southwestern Germany
- The city is known for its vibrant culture, historic architecture, and strong economic ties to the tech industry
- Heilbronn offers a high quality of life, with easy access to nature, sports, and cultural activities
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The work environment at Schwarz Media is dynamic and innovative, with a strong focus on collaboration and results-driven outcomes.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Product marketing strategy and execution
- Communication and presentation skills
- Leadership and team management
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Prepare examples of successful product marketing campaigns you've led or contributed to
- Demonstrate your understanding of the cloud and tech industries, and how you can drive growth for STACKIT
ATS Keywords: Product Marketing, B2B, Team Leadership, Market Analysis, Cloud Migration, Strategic Marketing, Operational Implementation, Content Development, Campaign Management, Sales Collaboration, Target Audience Understanding, Agile Teams, English Communication, German Communication
ASSUMPTION: The application process at Schwarz Media is designed to assess candidates' skills and cultural fit, with a focus on results-driven outcomes and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Cloud-based collaboration tools (e.g., Microsoft 365, Google Workspace)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using marketing automation and CRM tools, as well as collaboration and project management platforms to streamline workflows and improve team productivity.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and results-driven mindset
Work Style:
- Dynamic and fast-paced environment
- Strong emphasis on collaboration and cross-functional teamwork
- Data-driven decision-making and continuous learning
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in product marketing?
- Can you describe a time when you successfully led a cross-functional team to achieve a common goal?
- How do you approach continuous learning and professional development?
ASSUMPTION: Candidates should demonstrate a strong alignment with Schwarz Media's company values and a willingness to embrace the company's dynamic work style to be a good fit for this role.
⚠️ Potential Challenges
- Managing a growing team and balancing strategic planning with operational execution
- Adapting to the fast-paced and ever-evolving tech industry
- Collaborating effectively with cross-functional teams and stakeholders
- Navigating a competitive job market and driving business growth in a challenging environment
ASSUMPTION: These challenges are inherent to the role and the tech industry, and successful candidates will be able to navigate them effectively and drive results.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager or Head of Product Marketing in a tech or cloud company, but with a stronger focus on team leadership and strategic planning
- Unlike some other product marketing roles, this position requires a deep understanding of the cloud and tech industries, as well as experience with cloud migrations
- Career progression in this role could lead to senior leadership or executive positions within the company or the broader tech industry
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the tech and cloud industries, with a strong focus on strategic planning, team leadership, and results-driven outcomes.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new cloud product or service
- Conducting market research and analysis to identify target audiences and customer needs
- Creating and implementing a content marketing strategy to drive brand awareness and lead generation
- Managing a team of content, communications, and performance marketing professionals to deliver successful campaigns
ASSUMPTION: These sample projects are designed to showcase the strategic and operational aspects of the role, as well as the candidate's ability to work effectively with cross-functional teams and stakeholders.
❓ Key Questions to Ask During Interview
- How does Schwarz Media support the professional growth and development of its employees?
- Can you describe the company's approach to product marketing and how this role fits into the broader marketing strategy?
- How does the company collaborate with cross-functional teams and stakeholders to drive business growth?
- What are the most significant challenges facing the tech and cloud industries, and how can this role help address them?
- How does Schwarz Media measure the success of its product marketing efforts, and how can this role contribute to those metrics?
ASSUMPTION: These questions are designed to help candidates better understand the company's culture, values, and approach to product marketing, as well as the specific challenges and opportunities presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Prepare examples of successful product marketing campaigns you've led or contributed to
- Demonstrate your understanding of the cloud and tech industries, and how you can drive growth for STACKIT
- Follow up with the hiring manager, Tim Kübler, within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
