π Core Information
πΉ Job Title: Head of Stores Communications, Japan
πΉ Company: Amazon
πΉ Location: Tokyo, TΕkyΕ, Japan
πΉ Job Type: On-site
πΉ Category: Public Relations
πΉ Date Posted: April 23, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Strategic planning and execution of communications for Amazon's core retail business, including physical goods, Amazon Prime, and other membership programs
- Leadership and management of a team responsible for developing and implementing content, channels, and processes for local and international programs
- Collaboration with business, product, and PR leaders to launch and provide ongoing strategic communications support for key services and initiatives
- Crisis management and issue resolution for retail business-related communications challenges
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and adaptability to thrive in Amazon's fast-paced, start-up culture.
π Key Responsibilities
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Oversee and manage Stores Communications, including strategic plans for core retail areas, covering retail strategy, consumer campaigns, news generation, and product placement
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Manage key retail events and build cross-category campaigns
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Drive strategic launches around shopping innovations
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Drive communications strategies to support membership programs, with a strong focus on Amazon Prime
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Successfully manage complex, fast-moving, and unexpected communications challenges and manage issues/media inquiries related to the retail business
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Act as a business partner to Amazon Stores Leadership team across key areas, collaborating with internal stakeholder teams to drive successful program launches
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Deliver strategic communications counsel to internal executives on both short and long-term challenges and opportunities
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Write strategic plans, messaging, and press releases; pitch and secure top media, including print, broadcast, and online outlets
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Build excellent relationships with key media and effectively represent Amazon as a spokesperson
ASSUMPTION: This role requires a strong understanding of both traditional and digital media landscapes, as well as the ability to adapt to changing communications trends and technologies.
π― Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field
Experience: 10+ years of experience in public relations, with at least 5 years in a leadership role
Required Skills:
- Proven expertise in strategy development, stakeholder management, media relations, social media, and influencer relations
- Strong leadership and team management skills
- Excellent written and verbal communication skills in English and Japanese
- Strong analytical skills and an entrepreneurial mindset
- Ability to work independently and thrive in a fast-paced, start-up culture
Preferred Skills:
- Experience working in a global organization
- Familiarity with Amazon's products and services
- Knowledge of the Japanese retail market
ASSUMPTION: Candidates with experience in e-commerce or retail communications will have a strong advantage in this role.
π° Compensation & Benefits
Salary Range: Based on industry standards for a senior-level public relations role in Tokyo, the estimated salary range is Β₯15,000,000 - Β₯20,000,000 per year. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- Comprehensive health, dental, and vision care
- Retirement savings plan with company match
- Generous paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products and services
Working Hours: Full-time, with flexible hours as needed to meet deadlines and manage crises
ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. The company's mission is to be Earth's most customer-centric company.
Company Size: Amazon is a large company with over 1,000,000 employees worldwide. As a large company, Amazon offers numerous opportunities for career growth and development.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and global presence offer unique opportunities and challenges for employees, including diverse career paths and a fast-paced work environment.
π Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and leadership skills.
Reporting Structure: The Head of Stores Communications, Japan, will report directly to the Global Head of Stores Communications and work closely with regional and local leadership teams.
Work Arrangement: This is an on-site role based in Tokyo, with the expectation of working in the office full-time. However, flexibility may be available for specific tasks or projects.
Growth Opportunities:
- Potential to expand the role's scope and influence as Amazon's retail business grows in Japan
- Opportunities to work on cross-functional projects and collaborate with teams across the organization
- Possibility to take on additional responsibilities or lead special projects
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Amazon's retail business in Japan.
π Location & Work Environment
Office Type: Amazon's Tokyo office is a modern, collaborative workspace with an open floor plan and ample natural light.
Office Location(s): The primary office is located in the Shibuya district of Tokyo.
Geographic Context:
- Tokyo is the capital city of Japan and the most populous metropolitan area in the world, with a population of over 37 million people.
- The city is known for its bustling streets, vibrant culture, and diverse neighborhoods.
- Tokyo is a global hub for business, finance, and technology, with a strong focus on innovation and entrepreneurship.
Work Schedule: The work schedule is typically Monday through Friday, with flexible hours as needed to meet deadlines and manage crises.
ASSUMPTION: The fast-paced, dynamic work environment at Amazon's Tokyo office requires strong time management and prioritization skills.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Global Head of Stores Communications
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with crisis management and issue resolution
- Demonstrate your understanding of the Japanese retail market and Amazon's products and services
ATS Keywords: Public Relations, Strategic Planning, Communications, Retail, Amazon, Japan, Leadership, Media Relations, Crisis Management
ASSUMPTION: The interview process for this role will be comprehensive and competitive, with a focus on identifying the best fit for Amazon's unique company culture and the specific needs of the role.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Media monitoring and analytics tools (e.g., Mention, Brand24, Hootsuite)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the team and the organization.
π Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Ownership
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Focus on innovation and continuous improvement
- Strong emphasis on customer-centricity and data-driven decision-making
Self-Assessment Questions:
- How do you embody Amazon's leadership principles in your daily work?
- Can you provide an example of a time when you successfully managed a complex, fast-moving communications challenge?
- How do you prioritize and manage your time in a fast-paced work environment?
ASSUMPTION: Cultural fit is a critical factor in success at Amazon, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
β οΈ Potential Challenges
- Managing complex, fast-moving communications challenges in a high-pressure environment
- Balancing the needs of multiple stakeholders, including internal teams, business leaders, and external media
- Adapting to Amazon's unique company culture and fast-paced work environment
- Navigating the complexities of the Japanese retail market and regulatory landscape
ASSUMPTION: The successful candidate will be able to thrive in a challenging, fast-paced environment and manage complex communications challenges with grace and composure.
π Similar Roles Comparison
- Compared to similar roles in other organizations, this role offers a unique opportunity to work for a global technology company with a strong focus on innovation and customer-centricity
- Amazon's large size and global presence provide extensive resources and opportunities for professional growth and development
- Career paths for this role may include opportunities to take on additional responsibilities or lead special projects, as well as potential opportunities to work on cross-functional teams or transfer to other regions
ASSUMPTION: This role offers a unique combination of challenges, opportunities, and resources that set it apart from similar roles in other organizations.
π Sample Projects
- Developing and executing a strategic communications plan for the launch of a new Amazon Go store in Tokyo
- Managing media relations and crisis communications for a high-profile product recall or safety incident
- Collaborating with internal teams to create and implement a targeted social media campaign to promote Amazon's Prime Day event in Japan
ASSUMPTION: The specific projects and initiatives for this role will vary depending on the organization's priorities and the candidate's areas of expertise.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other teams and departments within Amazon?
- What are the most pressing communications challenges facing Amazon's retail business in Japan?
- How does Amazon support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Amazon's company culture, values, and recent news
- Practice common interview questions and develop your responses based on the job description and your personal experiences
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.