🔹 Job Title: Head of Strategic Audience Marketing
🔹 Company: Vanguard
🔹 Location: Malvern, PA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, customer-centric focus, and exceptional leadership skills to advocate for client needs and present strategic recommendations to senior leadership.
✅ Lead a team of marketing strategists to develop and execute audience-centric marketing strategies for key audiences, bringing Vanguard’s mission to life for these investors
✅ Collaborate with teams across Global Marketing, Sales, Digital Client Experience, and Workplace Solutions to develop and deliver cohesive, omni-channel, personalized client experiences that drive measurable business outcomes
✅ Hire, evaluate, and supervise crew, providing guidance and training as necessary to develop crew, and set performance standards
✅ Mentor and coach crew to ensure they develop and maintain a broad knowledge and awareness of marketing industry forces, competition, and trends to act as a trusted advisor in developing client marketing strategies
✅ Lead specialists and managers, providing insight on best practices and assisting the team with obstacles, ensuring the team meets tactical and strategic objectives and overall business strategy
✅ Communicate with stakeholders, leaders, team members, management, and department partners to ensure that requirements and priorities are understood, and monitor client marketing activity progress and results
✅ Drive the development of a continuous feedback loop to gather input from sales, client services, and other partners regarding business needs, and proactively identify opportunities to improve positioning of topics critical to the business area
✅ Lead the development of client marketing tracking methodology to set parameters of success based on relevant data, analytics, and desired results that are measurable
✅ Ensure all steps are taken to mitigate risk and maintain control, compliance, audit, and legal requirements in client marketing plans, and maintain an appropriate level of technical marketing and business knowledge to support program implementation
✅ Participate in special projects and perform other duties as assigned
ASSUMPTION: This role requires a high level of strategic thinking, collaboration, and leadership to drive client outcomes and business success.
Education: Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.
Experience: Eight years related work experience, including three years of marketing experience.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in strategic marketing, leadership, and a deep understanding of client needs will be most successful in this role.
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Head of Marketing role with 10+ years of experience in the financial services industry)
Benefits:
Working Hours: Full-time, Hybrid (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Financial Services. Vanguard is a leading provider of low-cost index funds and is known for its client-centric approach to investing.
Company Size: 10,001+ employees. As a large organization, Vanguard offers numerous opportunities for career growth and development.
Founded: 1975. Vanguard was founded by John C. Bogle and is headquartered in Valley Forge, PA.
Company Description:
Company Specialties:
Company Website: http://www.vanguard.com
ASSUMPTION: Vanguard's large size and extensive product offerings provide applicants with diverse career opportunities and exposure to various aspects of the investment industry.
Career Level: Executive. This role is a senior leadership position within the marketing organization.
Reporting Structure: The Head of Strategic Audience Marketing will report directly to the Head of Global Marketing and will oversee a team of marketing strategists.
Work Arrangement: Hybrid. This role requires a hybrid work arrangement, with 2-3 days on-site per week.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and advance their career within the organization.
Office Type: Corporate headquarters. The Malvern office is one of Vanguard's corporate headquarters and is home to various teams and departments.
Office Location(s): 100 Vanguard Blvd, Malvern, PA 19355
Geographic Context:
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The Malvern office provides a collaborative and engaging work environment, with opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Strategic Marketing, Leadership, Client Engagement, Marketing Strategy, Team Management, Financial Services, Investment Industry, Marketing Team, Client Marketing, Audience Marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and understanding of the investment industry and Vanguard's mission.
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's needs.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Vanguard's values and work style will be most successful in this role and contribute to the organization's mission.
ASSUMPTION: The challenges associated with this role are typical for a senior leadership position in the marketing department of a large financial services organization.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing leadership positions within the financial services industry.
ASSUMPTION: The specific projects associated with this role will vary depending on the candidate's experience and the team's needs, but will generally focus on strategic marketing initiatives that drive measurable business outcomes.
ASSUMPTION: Asking thoughtful questions during the interview process will help candidates better understand the role, the team, and the company culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.