📌 Core Information
🔹 Job Title: Head of US Enterprise Marketing
🔹 Company: Trustpilot
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (New York office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-funnel, omni-channel marketing campaigns for Trustpilot's Enterprise TAM/ICP
- Driving marketing-sourced and marketing-attributed Enterprise sales opportunities and pipeline (new business, winback, and existing account expansion)
- Building and executing a live events strategy to support commercial outcomes
- Partnering with internal and external teams/agencies to deliver Enterprise ABM program
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and results. The ideal candidate will have a proven track record in driving rapid revenue growth in a B2B marketing role, with a specialization in Enterprise marketing and ABM programs.
📋 Key Responsibilities
✅ Own and deliver a full-journey, multi-channel Enterprise marketing strategy with a strong focus on brand positioning, pipeline generation, customer retention/growth, and ROI
✅ Manage the day-to-day ABM program, execution, and reporting, working with internal teams and agency partner to optimise and scale the program
✅ Develop a close partnership with US Enterprise Commercial functions to align on goals and maximise effectiveness of campaigns
✅ Partner with global marketing functions across Digital, Product & Audience, and Partner Marketing to represent the US market in developing the value proposition, E2E customer experience, and growth levers
✅ Take full responsibility for each of your campaigns, delivering on time and on budget, with clear reporting on success metrics and ROI
ASSUMPTION: This role requires a proactive hands-on approach, with the ability to work on both strategic and tactical levels. The ideal candidate will have experience ideating, building, delivering, and measuring/reporting impact of ROI-positive end-to-end multi-channel marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience driving rapid revenue growth in a B2B marketing role (SAAS experience preferred), with a specialization in driving on-target results in B2B Enterprise marketing and ABM/ABX programs
Required Skills:
- Curiosity: questioning assumptions and approaching challenges from multiple angles
- Customer-obsession: approaching every program, plan, strategy, touchpoint from the customer’s POV
- Creativity: finding elegant workarounds for seemingly intractable blockers
- Outcome-focused: never taking action without knowing the objective and setting a meaningful target
Preferred Skills:
- Experience with marketing automation platforms, CRM systems, and other MarTech platforms
- Solid stakeholder engagement skills and the ability to influence others, regardless of seniority or department
ASSUMPTION: The ideal candidate will have a customer-centric, data-driven mindset, with a focus on continual improvement and business performance.
💰 Compensation & Benefits
Salary Range: $128,000 - $145,000 gross per year (includes base salary, excludes variable pay, bonuses, awards, and other benefits)
Benefits:
- Restricted Stock Units
- Flexible working options
- 20 vacation days + 2 personal days + 10 paid holidays per year
- Two (paid) volunteering days a year
- Rich learning and development opportunities through Trustpilot Academy and Blinkist
- Full health insurance
- 401k matching your contributions dollar-for-dollar up to 4% of your base salary
- Discounted club membership at Lifetime Fitness
- 24/7 Employee Assistance Plan and full access to Headspace, a popular mindfulness app
- Paid parental leave for employees who have been employed for over 6 months with full scope of benefit after 12 months
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The final offer may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Trustpilot operates in the technology, information, and internet sector, focusing on online reviews, review software, and online reputation management
Company Size: Trustpilot has 501-1,000 employees globally, with operations in multiple countries. This size allows for a dynamic and collaborative work environment while providing the resources and opportunities of a larger organization
Founded: Trustpilot was founded in 2007 and has since grown to become a global leader in its industry
Company Description:
- Trustpilot is open, independent, and impartial, helping consumers make the right choices and businesses build trust, grow, and improve
- The company has over 300 million reviews and 64 million monthly active users on average across the globe, with 140 billion annual Trustbox impressions
- Trustpilot is headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan, and New York
Company Specialties:
- Online reviews
- Review software
- Online reputation management
- Customer reviews
- Consumer reviews
- Customer feedback
- Consumer trust
- Merchant reviews
- Ecommerce reviews
- Customer experience
- Brand trust
- Brand reputation
- Marketing
- SEO
- Digital
- Conversion
- Open internet
- Growth hacking
Company Website: Trustpilot
ASSUMPTION: Trustpilot's focus on connection, collaboration, and respect makes it an attractive workplace for candidates seeking a dynamic and inclusive environment.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Sr Director of US Marketing
Reporting Structure: The Head of US Enterprise Marketing will have a team of marketing professionals reporting to them, as well as external agency partners
Work Arrangement: This role is based in New York, with a hybrid work arrangement that combines on-site and remote work
Growth Opportunities:
- As Trustpilot continues to grow, there will be opportunities for the successful candidate to expand their team and take on additional responsibilities
- The company offers rich learning and development opportunities through the Trustpilot Academy and Blinkist
- Trustpilot's global presence provides opportunities for international travel and collaboration
ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact on Trustpilot's US Enterprise marketing strategy and drive commercial outcomes.
🌍 Location & Work Environment
Office Type: Trustpilot's New York office is a friendly, open space with a foosball table, roof deck with Wi-Fi, unlimited snacks and drinks, and communal lunch events
Office Location(s): 50 W 23rd St, Suite 1000, New York, NY 10010, US
Geographic Context:
- New York City is a major global hub for business, finance, and technology, providing ample opportunities for networking and professional growth
- The city offers a diverse range of cultural, recreational, and culinary experiences
- New York has a humid subtropical climate, with warm summers and cold winters
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with a focus on results and productivity
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to balance on-site and remote work effectively.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-depth behavioral and situational interviews
- Final round with hiring manager and/or panel
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and planning
- Campaign execution and project management
- Stakeholder engagement and communication
- Data analysis and reporting
- Customer-centric mindset and approach
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to Enterprise marketing, ABM programs, and campaign management
- Demonstrate your ability to work collaboratively and engage with stakeholders
- Showcase your understanding of Trustpilot's business and the Enterprise marketing landscape
ATS Keywords: B2B Marketing, Enterprise Marketing, ABM Programs, Campaign Management, Stakeholder Engagement, Marketing Automation, CRM Systems, Data-Driven Insights, Customer-Centric Approach, Revenue Growth, Creativity, Outcome-Focused, Strategic Planning, Tactical Execution, Collaboration, Communication
ASSUMPTION: Trustpilot's hiring process is designed to assess candidates' skills, experience, and cultural fit. The company values curiosity, customer-obsession, creativity, and outcome-focused mindset in its employees.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Other MarTech platforms (e.g., Google Analytics, Adobe Creative Suite, Canva)
ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM systems, and other MarTech platforms, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Connection: Trustpilot values connection at the heart of what they do, fostering a collaborative and inclusive work environment
- Curiosity: The company encourages employees to ask questions, research, and explore new ideas to drive innovation and growth
- Customer-obsession: Trustpilot prioritizes the customer experience in all aspects of its business
Work Style:
- Trustpilot's work style is dynamic, fast-paced, and collaborative, with a focus on results and continuous improvement
- The company offers flexible working options to dedicate time to what matters to employees
- Trustpilot values a work-life balance and provides resources to support employee well-being and personal growth
Self-Assessment Questions:
- Do you approach challenges from multiple angles and question assumptions?
- Are you comfortable working in a dynamic, fast-paced environment and balancing on-site and remote work?
- Do you prioritize the customer experience in your decision-making processes?
- Are you able to work collaboratively and engage with stakeholders effectively?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Trustpilot, with a customer-centric mindset, curiosity, and a willingness to adapt to a dynamic work environment.
⚠️ Potential Challenges
- The fast-paced nature of the role may require the successful candidate to manage multiple priorities and tight deadlines
- Working with external agency partners may present unique challenges in communication, collaboration, and project management
- The hybrid work arrangement may require the successful candidate to balance on-site and remote work effectively
- The competitive nature of the Enterprise marketing landscape may present challenges in driving market share and revenue growth
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and be proactive in managing their time and priorities.
📈 Similar Roles Comparison
- Compared to related roles in B2B marketing, this role places a stronger emphasis on Enterprise marketing and ABM programs
- Trustpilot's focus on connection and customer-obsession sets it apart from other companies in the industry
- This role offers a unique opportunity for a senior marketing professional to drive commercial outcomes and make a significant impact on Trustpilot's US Enterprise marketing strategy
ASSUMPTION: The ideal candidate will have experience in B2B marketing, with a specialization in Enterprise marketing and ABM programs, and be excited about the opportunity to drive commercial outcomes in a dynamic, fast-paced environment.
📝 Sample Projects
- Developing and executing a full-funnel, omni-channel marketing campaign targeted at Trustpilot's Enterprise TAM/ICP
- Managing the day-to-day ABM program, optimizing and scaling the program to drive marketing-sourced and marketing-attributed sales opportunities
- Building and executing a live events strategy to support commercial outcomes, including hosted, sponsored, and attended events
ASSUMPTION: The ideal candidate will have experience in developing and executing marketing campaigns, managing ABM programs, and building live events strategies to drive commercial outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Trustpilot's Enterprise marketing strategy and how this role fits into the broader picture?
- How does Trustpilot collaborate with internal and external teams to deliver Enterprise ABM programs?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Trustpilot support the growth and development of its employees?
- What are the most significant challenges facing Trustpilot's Enterprise marketing efforts, and how can this role address them?
ASSUMPTION: The ideal candidate will be proactive in asking questions and engaging with the hiring manager to understand the role's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Trustpilot's business and the Enterprise marketing landscape
- Demonstrate your ability to work collaboratively and engage with stakeholders effectively
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
