📌 Core Information
🔹 Job Title: Head of Video Experience & Community Engagement
🔹 Company: Sitetracker
🔹 Location: Atlanta, GA, Boston, MA, London, UK, New York, NY
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the creation of high-quality, engaging video content to demonstrate Sitetracker’s platform
- Designing and executing a video-first strategy that supports product rollouts and ongoing customer education
- Collaborating with executive leadership to align video content with strategic goals
- Fostering community engagement through webinars and social media
ASSUMPTION: This role requires a strong background in video production and storytelling, as well as experience demonstrating enterprise SaaS software. Familiarity with AI video tools and an interest in energy transition and digital infrastructure is also beneficial.
📋 Key Responsibilities
✅ Lead the creation of high-quality, engaging video content that demonstrates Sitetracker’s platform in action
✅ Design and execute a video-first strategy that supports product rollouts, feature highlights, and ongoing customer education
✅ Stay ahead of the curve by incorporating the latest AI and video tools to enhance Sitetracker’s product storytelling
✅ Collaborate closely with executive leadership to align video content with strategic goals and go-to-market messaging
✅ Foster community engagement through webinars and social media, building enthusiasm around Sitetracker and its mission
ASSUMPTION: This role requires a deep passion for creating engaging product demonstration videos and an ability to thrive in a fast-paced environment focused on hitting ambitious targets.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Communications, Marketing, or a related discipline)
Experience: 5-10 years of experience in video production, with a focus on enterprise SaaS software demonstration
Required Skills:
- Deep passion for video production and storytelling
- Proven ability to create high-quality, energetic product demonstration videos
- Strong leadership skills and the ability to thrive in a fast-paced environment
- Experience with AI video tools (AI video experience is a plus)
- Familiarity with Salesforce products (experience demonstrating Salesforce products is a plus)
- Ability to learn new industries, with an interest in energy transition and digital infrastructure
Preferred Skills:
- Experience with video-first strategies and increasing video engagement
- Public speaking and event attendance experience
- Fluency in multiple languages
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $180,000 - $240,000 OTE (On-Target Earnings)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO (Paid Time Off) policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, with flexible hours and the ability to work remotely occasionally
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on deployment operations management for critical infrastructure
Company Size: 201-500 employees, offering a mid-sized company environment with opportunities for growth and impact
Founded: 2013, with a history of expanding its impact across various industries
Company Description:
- Sitetracker powers the rapid deployment of tomorrow's infrastructure as the global leader in deployment operations management software
- Innovative companies like Cox, Telefonica, EVgo, and Tilson rely on Sitetracker to plan, deploy, and manage critical infrastructure projects and assets
- Recognized as a top workplace, Sitetracker invests in its people-first culture
Company Specialties:
- Deployment operations management software
- Critical infrastructure project and asset management
- Telecommunications, EV charging, renewables, and utilities industries
- Cloud-based solution for rapid infrastructure deployment
Company Website: http://www.sitetracker.com
ASSUMPTION: Sitetracker's focus on critical infrastructure and deployment operations management makes it an attractive choice for candidates interested in shaping the future of digital infrastructure.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership
Reporting Structure: This role reports directly to the CEO and works closely with the CCO and CP/TO
Work Arrangement: On-site (Hybrid), with flexible hours and occasional remote work opportunities
Growth Opportunities:
- Potential to shape the company's video strategy and brand presence
- Opportunities to collaborate with executive leadership and influence strategic priorities
- Chance to grow within the marketing department or explore other areas of the business
ASSUMPTION: This role offers a unique opportunity to blend storytelling, technology, and brand into a bold new frontier of product communication, with ample room for growth and impact.
🌍 Location & Work Environment
Office Type: Hybrid, with on-site work required for collaboration and video production
Office Location(s): Atlanta, GA; Boston, MA; London, UK; New York, NY
Geographic Context:
- Atlanta, GA: A vibrant city with a growing tech industry and a diverse cultural scene
- Boston, MA: A historic city with a strong tech industry and a high cost of living
- London, UK: A global hub for finance, technology, and culture, with a competitive job market
- New York, NY: A fast-paced city with a thriving tech industry and a high cost of living
Work Schedule: Full-time, with flexible hours and the ability to work remotely occasionally
ASSUMPTION: The hybrid work arrangement allows for flexibility while ensuring collaboration and productivity in the office for video production and team meetings.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth video interview with the CEO and other stakeholders
- Skills assessment or presentation of a video project
- Final interview with the executive team
Key Assessment Areas:
- Video production skills and storytelling ability
- Understanding of enterprise SaaS software and AI video tools
- Leadership and collaboration skills
- Alignment with Sitetracker's mission and company culture
Application Tips:
- Highlight your video production experience and storytelling skills in your resume and cover letter
- Include a link to your portfolio or relevant video projects
- Prepare for behavioral and technical interview questions related to video production and enterprise SaaS software
- Research Sitetracker's mission, values, and company culture to demonstrate your fit
ATS Keywords: Video production, storytelling, enterprise SaaS, AI video tools, product demonstration, marketing collaboration, customer education, strategic alignment, fast-paced environment, creative vision, public speaking, event attendance, content feedback, video strategy, energy transition
ASSUMPTION: The interview process for this role will focus on assessing the candidate's video production skills, storytelling ability, and cultural fit with Sitetracker's mission and values.
🛠️ Tools & Technologies
- AI video tools (e.g., Runway ML, Adobe's AI-powered tools)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Screen recording and video capture tools (e.g., Camtasia, OBS Studio)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's expertise and the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on achieving ambitious targets
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced environment and enjoy hitting ambitious targets?
- Are you comfortable working collaboratively and taking feedback from stakeholders?
- Do you have a deep passion for video production and storytelling, and are you eager to apply your skills to shape Sitetracker's brand presence?
ASSUMPTION: Sitetracker values candidates who are passionate about video production, collaborative, and results-driven, with a strong desire to make an impact on the company's brand presence and strategic priorities.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing the need for high-quality video content with tight deadlines
- Adapting to a hybrid work arrangement and ensuring productivity in an office setting
- Navigating a competitive job market in major metropolitan areas
ASSUMPTION: While this role offers numerous opportunities for growth and impact, it also presents challenges related to managing multiple projects, balancing quality and speed, and adapting to a hybrid work arrangement.
📈 Similar Roles Comparison
- Unlike traditional marketing or content roles, this position focuses heavily on video production and storytelling to demonstrate enterprise SaaS software
- Sitetracker's focus on critical infrastructure and deployment operations management sets it apart from other software development companies
- This role offers a unique opportunity to blend storytelling, technology, and brand into a bold new frontier of product communication, with ample room for growth and impact
ASSUMPTION: While this role shares similarities with other marketing and content positions, its unique focus on video production and storytelling to demonstrate enterprise SaaS software sets it apart from other opportunities in the industry.
📝 Sample Projects
- Creating a high-quality, engaging video demonstration of Sitetracker's platform for a product launch
- Designing and executing a video-first strategy to support ongoing customer education and engagement
- Fostering community engagement through webinars and social media, building enthusiasm around Sitetracker and its mission
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on video production, storytelling, and strategic alignment with Sitetracker's mission and values.
❓ Key Questions to Ask During Interview
- Can you describe the video-first strategy for Sitetracker and how my work would contribute to its success?
- How does this role collaborate with the executive team, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the company, and how can this role address them through video content?
- How does Sitetracker support the growth and development of its employees, particularly in this role?
- What is the company's long-term vision for video content, and how can this role help shape that strategy?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's video strategy, and their ability to contribute to Sitetracker's long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your video production experience and storytelling skills in your resume and cover letter
- Include a link to your portfolio or relevant video projects
- Prepare for behavioral and technical interview questions related to video production and enterprise SaaS software
- Research Sitetracker's mission, values, and company culture to demonstrate your fit
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
