📌 Core Information
🔹 Job Title: Head Product and Segment Marketing
🔹 Company: Ecobank Professional
🔹 Location: Flexible (Togo)
🔹 Job Type: Full time
🔹 Category: Financial Services
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive CCB marketing strategy
- Driving brand awareness, customer acquisition, and profitable growth across all CCB product lines
- Leading a team of marketing professionals and fostering a creative, collaborative, and data-driven culture
- Partnering with various stakeholders, including senior management and executives, to develop and execute innovative marketing campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the consumer and commercial banking landscape to drive business performance and customer engagement.
📋 Key Responsibilities
✅ Develop and execute a comprehensive CCB marketing strategy aligned with the Group's overall business objectives and financial targets
✅ Lead the development and implementation of Key Performance Indicators (KPIs) to measure the effectiveness of marketing campaigns and track return on investment (ROI)
✅ Oversee the CCB marketing budget, ensuring efficient allocation of resources to maximize marketing impact
✅ Partner with the Sales and Product Development teams to develop go-to-market strategies that drive product adoption and revenue growth
✅ Conduct market research to understand the evolving needs and preferences of consumers and commercial banking clients
✅ Develop a deep understanding of the customer journey across all CCB product lines and lead the development and execution of targeted marketing campaigns
✅ Provide strong leadership and direction to the CCB marketing team, fostering a creative, collaborative, and data-driven culture
✅ Stay abreast of evolving marketing trends, consumer behavior patterns, and the competitive landscape in the financial services industry
ASSUMPTION: The role involves a mix of strategic planning, team leadership, and hands-on campaign management to achieve marketing objectives and drive business growth.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business Administration, or related field. Advanced degree (master’s) preferred
Experience: Proven experience (10 years) in senior marketing leadership roles, preferably in the banking or financial services industry
Required Skills:
- Proven leadership experience, with a track record of successfully managing teams and driving results
- Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing strategies
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and inspire cross-functional teams
- Demonstrated leadership abilities, including the ability to motivate and empower teams to achieve results
- Proficiency in marketing analytics tools, CRM systems, and digital marketing platforms
- Knowledge of regulatory requirements and compliance standards related to marketing activities in the banking industry
Preferred Skills:
- Fluency in English and/or French
- Experience in digital transformation and marketing technology
- Strong understanding of the African banking landscape
ASSUMPTION: Candidates should possess a unique blend of strategic, leadership, and analytical skills to excel in this role, with a strong preference for those with experience in the banking or financial services industry.
💰 Compensation & Benefits
Salary Range: Based on the role's seniority and the company's size, the estimated salary range for this position is $120,000 - $180,000 per year. This estimate is inclusive of base salary and may include bonuses and other forms of compensation.
Benefits:
- Health insurance and retirement plans
- Performance-based bonuses
- Opportunities for professional development and growth
- Flexible work arrangements
Working Hours: Full-time position with standard banking hours (Monday to Friday, 8:00 AM to 5:00 PM), with flexibility for remote work and occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the financial services sector. Actual compensation may vary depending on the candidate's experience, qualifications, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Ecobank Group operates in the competitive financial services industry, focusing on consumer, commercial, and corporate banking sectors across Africa
Company Size: Ecobank Group is a large organization with over 14,000 employees and 20 million customers across 35 African countries, providing a diverse and dynamic work environment
Founded: Ecobank Transnational Incorporated (ETI) was established in 1985, with a mission to contribute to the economic development and financial integration of Africa
Company Description:
- Ecobank Group offers a full suite of banking products, services, and solutions, including bank and deposit accounts, loans, cash management, advisory, trade, securities, wealth, and asset management
- The Group has a banking license in France and representative offices in several countries, providing a strong global presence
- Ecobank Group is committed to supporting the United Nations Sustainable Development Goals (SDGs) and promoting financial inclusion across Africa
Company Specialties:
- Retail banking
- Corporate and investment banking
- Treasury services
- Digital banking and innovation
Company Website: http://www.ecobank.com
ASSUMPTION: Ecobank Group's extensive network and diverse customer base offer unique opportunities for marketing professionals to gain experience in various aspects of the banking industry and contribute to the Group's mission.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Group Executive, Consumer and Commercial Banking
Reporting Structure: The Head Product and Segment Marketing will oversee Product/Segment and Marketing Managers at the affiliate level
Work Arrangement: This role offers flexibility for remote work, with occasional on-site presence required for meetings and collaboration with the team
Growth Opportunities:
- Potential career progression to senior roles within the Ecobank Group, such as Group Executive or Regional Head positions
- Opportunities to gain experience in various aspects of banking and finance, including product development, sales, and customer experience
- Chances to work on strategic initiatives and contribute to the Group's overall business objectives
ASSUMPTION: The Head Product and Segment Marketing role provides a unique opportunity for experienced marketing professionals to drive business growth and make a significant impact on the Ecobank Group's success.
🌍 Location & Work Environment
Office Type: Ecobank Group has a flexible work arrangement, allowing employees to work remotely and maintain a healthy work-life balance
Office Location(s): The role is based in Lomé, Togo, with the flexibility to work remotely from other locations within the African region
Geographic Context:
- Togo is a West African country with a growing economy and a strong focus on financial inclusion and digital transformation
- The country offers a multicultural environment and a cost of living that is generally lower than in other major African cities
- Togo has a tropical climate, with warm temperatures and high humidity throughout the year
Work Schedule: Standard banking hours (Monday to Friday, 8:00 AM to 5:00 PM) with flexibility for remote work and occasional overtime as needed
ASSUMPTION: The flexible work arrangement and remote work options offered by Ecobank Group provide employees with a better work-life balance and the opportunity to live and work in diverse African countries.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other stakeholders
- Final round interviews, including case studies or presentations
- Background checks and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Marketing expertise and industry knowledge
- Communication and presentation skills
- Cultural fit and alignment with Ecobank Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- Research Ecobank Group's mission, values, and recent initiatives to demonstrate your enthusiasm for the role and the organization
ATS Keywords: Marketing strategy, brand management, customer acquisition, retention strategies, data analysis, leadership, team management, market research, customer experience, digital marketing, CRM systems, regulatory compliance, communication skills, strategic thinking, analytical skills, creative thinking
ASSUMPTION: Ecobank Group's recruitment process is designed to assess candidates' technical skills, leadership potential, and cultural fit, with a strong emphasis on strategic thinking and problem-solving abilities.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, Microsoft Dynamics 365)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and content management systems (e.g., WordPress, Google Analytics)
ASSUMPTION: The Head Product and Segment Marketing role requires proficiency in various marketing tools and technologies to effectively manage campaigns, analyze data, and optimize marketing performance.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Teamwork
- Excellence
- Innovation
Work Style:
- Collaborative and data-driven approach
- Results-oriented and action-oriented mindset
- Adaptability and resilience in the face of change
- Strong communication and interpersonal skills
- Ability to work effectively in a multicultural and diverse environment
Self-Assessment Questions:
- Do you have a proven track record of driving business growth and customer engagement through innovative marketing strategies?
- Are you comfortable working in a dynamic and multicultural environment, with the ability to adapt to change and thrive in ambiguity?
- Do you possess strong leadership skills and the ability to inspire and motivate teams to achieve results?
ASSUMPTION: Ecobank Group values a diverse and inclusive work environment, seeking candidates who align with the organization's core values and possess the skills and mindset to thrive in a dynamic and multicultural setting.
⚠️ Potential Challenges
- Managing a team across multiple African countries with varying levels of marketing maturity and resources
- Balancing the need for regional consistency in marketing efforts with the requirement to adapt to local market conditions and customer preferences
- Navigating the complex regulatory environment in the banking industry and ensuring compliance with marketing activities
- Keeping up with the rapid pace of digital transformation and emerging marketing technologies in the financial services industry
ASSUMPTION: The Head Product and Segment Marketing role presents unique challenges and opportunities for experienced marketing professionals to drive business growth and make a significant impact on the Ecobank Group's success.
📈 Similar Roles Comparison
- Compared to other senior marketing roles in the financial services industry, this position offers a unique blend of strategic, leadership, and analytical responsibilities, with a strong focus on driving business performance and customer engagement
- Ecobank Group's extensive network and diverse customer base provide a unique opportunity for marketing professionals to gain experience in various aspects of the banking industry and contribute to the Group's mission
- Career progression in this role may lead to senior positions within the Ecobank Group, such as Group Executive or Regional Head positions, offering long-term growth and development opportunities
ASSUMPTION: The Head Product and Segment Marketing role at Ecobank Group presents a unique opportunity for experienced marketing professionals to drive business growth and make a significant impact on the organization's success, with potential for long-term career advancement.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new digital banking product, including market research, customer segmentation, and targeted campaign planning
- Leading a team to rebrand the Ecobank Group's consumer banking products and services, ensuring consistency across all touchpoints and regions
- Conducting a comprehensive review of the Group's marketing technology stack and implementing a digital transformation strategy to enhance marketing effectiveness and efficiency
ASSUMPTION: The Head Product and Segment Marketing role offers a unique opportunity to work on high-impact projects that drive business growth and contribute to the Ecobank Group's overall success.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team structure and how this role fits within the organization?
- What are the most pressing marketing challenges facing the Ecobank Group, and how does this role address them?
- How does Ecobank Group support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and optimized?
- How does Ecobank Group balance regional consistency in marketing efforts with the need to adapt to local market conditions and customer preferences?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information to help you make an informed decision about your career prospects at Ecobank Group.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Ecobank Group careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, emphasizing your strategic thinking, leadership, and analytical skills
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- Research Ecobank Group's mission, values, and recent initiatives to demonstrate your enthusiasm for the role and the organization
- Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
