Head / VP of Marketing (Remote)

📌 Core Information

🔹 Job Title: Head / VP of Marketing (Remote)

🔹 Company: Maximus Health, Inc.

🔹 Location: Remote (US/Canada)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-08

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (US/Canada)

🚀 Job Overview

Key aspects of this role include:

• Driving growth across paid, organic, and brand marketing
• Managing and optimizing a multimillion-dollar marketing budget
• Scaling and refining paid acquisition channels
• Developing a robust brand and organic marketing engine
• Recruiting, mentoring, and managing a high-performing in-house marketing team

ASSUMPTION: This role requires a strategic and data-driven leader with a strong background in consumer e-commerce, subscription, or DTC health to drive Maximus's marketing efforts and achieve revenue, CAC, and retention goals.

📋 Key Responsibilities

✅ Own Maximus’s marketing strategy & execution to ensure the company hits revenue, CAC, and retention goals

✅ Manage & optimize a multimillion-dollar marketing budget across performance and organic channels

✅ Scale and refine paid acquisition channels, ensuring efficient CAC/LTV optimization

✅ Develop a robust brand & organic marketing engine (SEO, content, influencers, affiliates, community, PR)

✅ Test & scale new channels (sales, referrals, partnerships, offline, and guerrilla growth tactics)

✅ Deeply analyze marketing data to optimize ROAS, retention, and long-term customer value

✅ Oversee creative strategy & production for performance marketing, social, and brand storytelling

✅ Recruit, mentor, and manage a high-performing in-house marketing team

✅ Refine & strengthen Maximus’s brand positioning to increase trust and credibility with customers

✅ Collaborate with Product to optimize conversion, landing pages, and onboarding flows

✅ Partner with Finance to forecast marketing efficiency and ensure we hit LTV:CAC and payback period targets

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on driving growth and optimizing marketing efficiency in a high-growth startup environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience with 5+ years managing a team in consumer e-commerce, subscription, or DTC health

Required Skills:

• Proven expertise in paid acquisition, with a focus on Meta and Google
• Expertise in conversion rate optimization (CRO)
• Strong analytical mindset with experience running structured experiments and A/B tests
• Ability to scale & manage a high-performing team
• Comfortable in a fast-paced, data-driven, and execution-heavy environment

Preferred Skills:

• Experience scaling organic marketing strategies (SEO, content, influencers, PR, partnerships)
• Expertise in lead nurturing with CRM (email and SMS)
• Experience with TikTok, YouTube, and emerging channels like Reddit, Bing, podcasts, CTV, connected radio
• Proven experience growing a brand and driving multi-channel expansion beyond just paid marketing

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on driving growth and optimizing marketing efficiency in a high-growth startup environment.

💰 Compensation & Benefits

Salary Range: $250,000 - $350,000 per year (based on industry standards for a Head of Marketing role with 10+ years of experience)

Benefits:

• Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage)
• Full Suite: Medical, Dental, Vision, Life Insurance
• Best-in-class 401K options
• Flexible vacation/time-off policies
• Liquidity of options whenever available
• Extended options exercise window for loyal employees (3 months for every year of service)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing role with 10+ years of experience. The actual salary may vary based on the candidate's qualifications and Maximus's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Maximus operates in the wellness and fitness services industry, focusing on men's health and optimization.

Company Size: Maximus is a small to mid-sized company with 11-50 employees, providing a collaborative and agile work environment.

Founded: Maximus was founded in 2018 and has since raised $15M from top Silicon Valley VCs and leading angel investors.

Company Description:

• Maximus is a mission-driven consumer telemedicine company providing men with content, community, and clinical support to optimize their health and hormones.
• The company has achieved profitability, 8-figure ARR, and is doubling year over year, with a strong cash position.
• Maximus is setting a new standard in health through prescribed, personalized, and evidence-based solutions that optimize how people look, feel, and perform.

Company Specialties:

• Telemedicine and remote healthcare services
• Men's health and wellness
• Personalized and evidence-based health solutions

Company Website: http://www.maximustribe.com

ASSUMPTION: Maximus is a well-funded and rapidly growing startup in the men's health and wellness space, with a strong focus on personalized and evidence-based solutions.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the CEO and sitting on the executive team.

Reporting Structure: The Head of Marketing will oversee a team of 8 in-house marketers, as well as specialized contractors and external agencies.

Work Arrangement: This is a remote position based in the US or Canada, with no office days required.

Growth Opportunities:

• As Maximus continues to grow, there will be opportunities for the Head of Marketing to expand their team and take on additional responsibilities.
• This role offers the potential to make a significant impact on the company's growth and success.
• The ideal candidate will have the opportunity to shape Maximus's marketing strategy and leave a lasting legacy.

ASSUMPTION: The Head of Marketing role at Maximus offers a unique opportunity for a senior marketing leader to drive growth and make a significant impact on a rapidly growing startup in the men's health and wellness space.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (remote work only)

Geographic Context:

• The United States and Canada offer a large talent pool for remote workers in the marketing industry.
• Maximus's remote work policy allows for greater flexibility and work-life balance.
• The company's headquarters are in Santa Monica, CA, but employees are not required to be based in the same location.

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results and productivity

ASSUMPTION: Maximus's remote work policy allows for greater flexibility and work-life balance, enabling employees to work from their preferred location within the US or Canada.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the CEO and other members of the executive team
• Cultural fit assessment and questionnaire
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and execution
• Data analysis and optimization skills
• Team management and leadership
• Cultural fit and alignment with Maximus's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and achievements, with a focus on driving growth and optimizing marketing efficiency.
• Be prepared to discuss your approach to paid acquisition, organic marketing, and brand storytelling.
• Demonstrate your ability to manage and scale a high-performing marketing team.
• Showcase your understanding of Maximus's mission and values, and how your personal interests and experiences align with the company's focus on men's health and wellness.

ATS Keywords: Marketing strategy, data analysis, marketing optimization, team management, brand marketing, paid acquisition, organic marketing, cultural fit

ASSUMPTION: Maximus's application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs)
• Paid advertising platforms (e.g., Google Ads, Meta Ads)
• Analytics and data visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ideal candidate will have experience with a wide range of marketing tools and technologies, with a focus on data-driven decision-making and optimization.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Maximus is focused on making a positive impact on men's health and wellness
• Data-driven: The company uses data and analytics to inform marketing strategy and optimize performance
• Collaborative: Maximus fosters a collaborative and inclusive work environment
• Innovative: The company encourages creativity and experimentation in marketing and product development

Work Style:

• Remote work: Maximus offers a remote work environment with flexible hours and a focus on results
• Fast-paced: The company operates in a fast-paced and dynamic startup environment
• Data-driven: Maximus uses data and analytics to inform decision-making and optimize performance

Self-Assessment Questions:

• Do you share Maximus's commitment to improving men's health and wellness?
• Are you comfortable working in a remote, fast-paced, and data-driven environment?
• Do you thrive in a collaborative and innovative work culture?

ASSUMPTION: Maximus values candidates who are passionate about the company's mission, comfortable working in a remote and data-driven environment, and able to thrive in a collaborative and innovative work culture.

⚠️ Potential Challenges

• The Head of Marketing role requires managing a multimillion-dollar marketing budget and scaling both paid and organic marketing channels, which can be challenging and stressful at times.
• Maximus is a rapidly growing startup, which can lead to a fast-paced and dynamic work environment with frequent changes and priorities.
• The ideal candidate must be comfortable working in a remote environment and managing a distributed team.
• Maximus's focus on men's health and wellness may require candidates to have a personal interest or experience in this area.

ASSUMPTION: The Head of Marketing role at Maximus offers a unique opportunity to drive growth and make a significant impact on a rapidly growing startup in the men's health and wellness space, but also presents several challenges that the ideal candidate must be prepared to overcome.

📈 Similar Roles Comparison

• Head of Marketing vs. VP of Marketing: The Head of Marketing role at Maximus is a senior leadership position with a focus on driving growth and optimizing marketing efficiency, while the VP of Marketing role may have a broader scope and additional responsibilities.
• Consumer e-commerce vs. DTC health: Maximus operates in the DTC health industry, which has unique challenges and opportunities compared to consumer e-commerce, such as a focus on personalized and evidence-based solutions.
• Startup vs. enterprise: Maximus is a rapidly growing startup, which offers a fast-paced and dynamic work environment with greater opportunities for growth and impact compared to enterprise-level companies.

ASSUMPTION: The Head of Marketing role at Maximus offers a unique opportunity to drive growth and make a significant impact on a rapidly growing startup in the men's health and wellness space, with a focus on data-driven decision-making and optimization.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to achieve revenue, CAC, and retention goals
• Optimizing paid acquisition channels to improve CAC/LTV and drive sustainable growth
• Building and scaling a high-performing in-house marketing team to support Maximus's growth and expansion
• Refining and strengthening Maximus's brand positioning to increase trust and credibility with customers

ASSUMPTION: The Head of Marketing role at Maximus offers a wide range of projects and initiatives to drive growth and optimize marketing efficiency, with a focus on data-driven decision-making and innovation.

❓ Key Questions to Ask During Interview

• How does Maximus approach data-driven decision-making and optimization in marketing?
• What are the key priorities for the Head of Marketing role in the first 90 days?
• How does Maximus support the professional development and growth of its marketing team members?
• What are the key challenges and opportunities facing Maximus in the men's health and wellness space?
• How does Maximus foster a collaborative and innovative work culture, particularly in a remote environment?

ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions during the interview process to demonstrate their understanding of Maximus's mission, values, and marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and achievements, with a focus on driving growth and optimizing marketing efficiency.
• Prepare for the cultural fit assessment and questionnaire by reflecting on your personal values and alignment with Maximus's mission and work environment.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.