📌 Core Information
🔹 Job Title: Health Services Marketing & Admissions Supervisor
🔹 Company: Aldersgate
🔹 Location: Charlotte, NC
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and coordinating pre-admission, admission, discharge, and follow-up processes for various health services.
- Maintaining census and payer mix goals while monitoring incoming referrals and leads.
- Utilizing Customer Relationship Management (CRM) systems and tools to track data and facilitate processes.
- Conducting facility tours and determining appropriate placement for potential residents.
- Collaborating with cross-functional teams to ensure smooth operations and positive resident experiences.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment. Familiarity with CRM systems and healthcare settings is beneficial.
📋 Key Responsibilities
✅ Maintain census and payer mix goals by tracking and analyzing data.
✅ Monitor and manage incoming referrals and leads, ensuring timely follow-ups and accurate tracking.
✅ Utilize the Enquire CRM system consistently to keep records up-to-date and generate reports.
✅ Coordinate the pre-admission and approval process, ensuring all necessary information is gathered and approvals are obtained.
✅ Conduct facility tours with potential residents and their families, providing accurate information and addressing any concerns.
✅ Utilize the Admission Matrix and Scope of Service tools to determine appropriate placement and accommodations for potential residents.
✅ Follow the denial process, ensuring all clinical and financial denials have been approved prior to submission to referral sources.
✅ Participate in weekend on-call rotations to monitor and facilitate potential referrals.
✅ Perform other duties and tasks as assigned by an authorized supervisor.
ASSUMPTION: This role involves a significant amount of data management and communication with various stakeholders, including potential residents, families, and healthcare providers.
🎯 Required Qualifications
Education: Bachelor's degree preferred, but applicable experience may be considered.
Experience: 2 years of work experience with the older adult population or equivalent combination of training and experience.
Required Skills:
- Proven sales and marketing experience, preferably in healthcare or long-term care settings.
- Strong communication and interpersonal skills, with the ability to build and maintain relationships with various stakeholders.
- Proficiency in using CRM systems and data management tools.
- Excellent organizational skills and attention to detail.
- Ability to work independently and in a team environment.
- Familiarity with healthcare regulations and best practices.
Preferred Skills:
- Experience with Enquire CRM system.
- Bilingual or multilingual skills.
- Knowledge of local healthcare market and referral sources.
ASSUMPTION: While a Bachelor's degree is preferred, candidates with relevant experience and a strong track record in sales and marketing may be considered for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $73,000 per year, based on experience. This position is also eligible for a sales incentive.
Benefits:
- Major medical plan with the option to participate in a Wellness plan with an on-site clinic.
- Free life insurance equal to annual salary, long-term disability, and access to an employee assistance program.
- Time Off Program (TOP) with immediate accrual upon hire.
- 403(b) retirement plan with up to 50% of contributions matched up to 4% (vesting schedule applies).
- Tuition reimbursement and professional development opportunities.
- Flexible spending account (FSA) and access to Colonial Life and The Hartford insurance products.
- Fast-growing nonprofit with advancement opportunities.
Working Hours: Full-time, with a weekend on-call rotation requirement.
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Charlotte, NC area. The benefits package is comprehensive and designed to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Aldersgate operates within the Health and Human Services sector, focusing on providing quality care and services to older adults.
Company Size: Aldersgate is a mid-sized nonprofit organization with 201-500 employees, providing a collaborative and supportive work environment.
Founded: Aldersgate was founded in 2018, with a mission to celebrate and respect the value of each individual within an inclusive and vibrant community.
Company Description:
- Aldersgate is committed to providing exceptional care and services to older adults, focusing on their unique needs and preferences.
- The organization promotes inclusion and belonging, aligning its words with actions to ensure everyone is welcomed and treated with dignity and respect.
- Aldersgate is dedicated to sustainability and protecting natural resources, continuously seeking innovative approaches to achieve its sustainability goals.
Company Specialties:
- Healthcare services
- Long-term care
- Assisted living
- Memory care
- Home care services
Company Website: aldersgateathome.org
ASSUMPTION: Aldersgate's focus on inclusion, sustainability, and quality care makes it an attractive employer for individuals seeking a meaningful and impactful career in the healthcare industry.
📊 Role Analysis
Career Level: This role is a supervisory position, requiring strong leadership and management skills to coordinate and oversee the admissions and marketing processes for various health services.
Reporting Structure: The Health Services Marketing & Admissions Supervisor reports directly to the Corporate Health Services Marketing Director and oversees the admissions and marketing team for health services.
Work Arrangement: This is an on-site, full-time position with a weekend on-call rotation requirement. The work arrangement may include some flexibility, such as working from home on occasion, but the primary work location is the Aldersgate facility in Charlotte, NC.
Growth Opportunities:
- Advancement within the marketing and admissions department, such as a promotion to Marketing Director or a similar role.
- Expansion into other areas of the organization, such as operations or clinical roles, based on individual skills and interests.
- Professional development opportunities, including tuition reimbursement and training programs, to enhance skills and advance career growth.
ASSUMPTION: This role offers significant growth potential for individuals with strong leadership skills and a passion for working with older adults in a healthcare setting.
🌍 Location & Work Environment
Office Type: Aldersgate's main office is located in a healthcare facility, providing a professional and supportive work environment for employees.
Office Location(s): 3800 Shamrock Dr, Charlotte, North Carolina 28215, US
Geographic Context:
- Charlotte, NC is the largest city in North Carolina and the 17th-most populous city in the United States.
- The city offers a diverse range of cultural attractions, including museums, theaters, and music venues, as well as numerous parks and recreational opportunities.
- Charlotte is home to several major corporations and is a hub for the financial services industry, providing ample opportunities for professional growth and networking.
Work Schedule: Full-time, with a typical workweek of 40 hours, including a weekend on-call rotation requirement.
ASSUMPTION: The work environment at Aldersgate is collaborative and supportive, with a focus on teamwork and continuous improvement. The geographic context of Charlotte, NC offers a diverse range of cultural and professional opportunities for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Sales and marketing skills
- Communication and interpersonal skills
- Problem-solving and decision-making abilities
- Knowledge of healthcare regulations and best practices
- Cultural fit and alignment with Aldersgate's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant sales and marketing experience, as well as any experience working with older adults or in healthcare settings.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and customer service experiences.
- Research Aldersgate's mission, values, and commitment to sustainability to demonstrate your cultural fit and enthusiasm for the organization.
ATS Keywords: Sales, Marketing, CRM, Healthcare, Long-Term Care, Admissions, Referrals, Data Management, Customer Service, Communication, Team Coordination, Problem-Solving
ASSUMPTION: The application process for this role is designed to assess candidates' sales and marketing skills, as well as their cultural fit and alignment with Aldersgate's mission and values. Successful candidates will demonstrate strong communication abilities, problem-solving skills, and a passion for working with older adults in a healthcare setting.
🛠️ Tools & Technologies
- Enquire CRM system
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Email and calendar management tools (e.g., Outlook, Gmail)
- Data management and analytics tools (e.g., Excel, Google Analytics)
ASSUMPTION: Familiarity with the Enquire CRM system is preferred but not required. Candidates with experience using other CRM systems or data management tools may be able to transfer their skills to this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Compassion
- Excellence
- Stewardship
Work Style:
- Collaborative and team-oriented
- Focused on continuous improvement and innovation
- Committed to providing exceptional care and services to older adults
- Dedicated to sustainability and protecting natural resources
Self-Assessment Questions:
- Do you have a strong commitment to Aldersgate's mission and values, particularly the importance of respect, integrity, and compassion in working with older adults?
- Are you comfortable working in a fast-paced, collaborative environment that prioritizes teamwork and continuous improvement?
- Do you have a passion for working with older adults and a desire to make a positive impact on their lives?
ASSUMPTION: Aldersgate's commitment to its mission and values is a critical aspect of its culture and work environment. Candidates who align with these values and demonstrate a strong commitment to working with older adults are likely to be successful in this role.
⚠️ Potential Challenges
- Managing a high volume of referrals and leads, requiring strong organizational skills and attention to detail.
- Balancing the needs and preferences of potential residents, their families, and healthcare providers, which may require strong communication and negotiation skills.
- Adapting to changes in healthcare regulations and best practices, requiring a willingness to learn and stay up-to-date on industry trends.
- Working in a fast-paced, dynamic environment that may require flexibility and adaptability.
ASSUMPTION: These challenges are inherent in the role and require candidates with strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to an Admissions Coordinator or Marketing Coordinator position in a healthcare or long-term care setting, but with additional supervisory responsibilities and a focus on data management and tracking.
- Compared to other marketing and admissions roles, this position requires a stronger focus on data analysis and reporting, as well as a deeper understanding of healthcare regulations and best practices.
- Career progression in this role may lead to opportunities in marketing, admissions, or operations management within the healthcare industry.
ASSUMPTION: This role offers unique opportunities for candidates with strong sales and marketing skills, as well as experience working with older adults or in healthcare settings. The role's focus on data management and tracking, as well as its supervisory responsibilities, set it apart from similar roles in other industries.
📝 Sample Projects
- Developing and implementing a new referral tracking system to improve data management and accuracy.
- Conducting market research to identify new referral sources and opportunities for growth in the local healthcare market.
- Collaborating with cross-functional teams to improve the admissions process and enhance the resident experience.
ASSUMPTION: These sample projects demonstrate the role's focus on data management, market research, and collaboration with cross-functional teams to improve processes and enhance the resident experience.
❓ Key Questions to Ask During Interview
- Can you describe the typical workweek for this role and how the weekend on-call rotation is managed?
- How does Aldersgate support the professional development and growth of its employees in this role?
- Can you provide examples of how Aldersgate's commitment to sustainability and protecting natural resources is reflected in its operations and services?
- How does the admissions and marketing team collaborate with other departments, such as operations and clinical teams, to ensure smooth operations and positive resident experiences?
- What are the most challenging aspects of this role, and how does Aldersgate support its employees in overcoming these challenges?
ASSUMPTION: These interview questions are designed to assess the role's work-life balance, professional development opportunities, Aldersgate's commitment to sustainability, cross-functional collaboration, and the challenges and supports available to employees in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Aldersgate job portal.
- Tailor your resume and cover letter to highlight your relevant sales and marketing experience, as well as any experience working with older adults or in healthcare settings.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and customer service experiences.
- Research Aldersgate's mission, values, and commitment to sustainability to demonstrate your cultural fit and enthusiasm for the organization.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
