Health Social Media Creator

📌 Core Information

🔹 Job Title: Health Social Media Creator

🔹 Company: Immediate Media Co

🔹 Location: London, United Kingdom

🔹 Job Type: Contractor

🔹 Category: Media & Publishing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (London-based)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging health content for Good Food's social media platforms
• Producing end-to-end videos, from ideation to editing, for a busy social schedule
• Collaborating with the health team, commercial team, and senior editorial leaders
• Managing submissions from regular health contributors
• Reporting on content performance and providing top-line analytics

ASSUMPTION: This role requires a strong understanding of the Good Food audience and what appeals to them, as well as a solid background in social media management and video production.

📋 Key Responsibilities

✅ Content Creation: Ideate, plan, film, present, and edit regular short-form social videos (approx. 4 x 30-45 second videos per week)

✅ Nutritional Accuracy: Advise and approve the accuracy of nutritional content for team health videos

✅ Caption Writing: Write captions for social content and supporting articles when required

✅ Health Guides: Occasional checking and updating of nutrition-based health guides, ensuring latest research is included and stats are up to date.

✅ Sponsored Content: Create sponsored content for Good Food channels

✅ Contributor Management: Manage submissions from regular health contributors (briefing, feedback, scheduling)

✅ Content Scheduling: Schedule content across TikTok, Instagram, Pinterest, and WhatsApp

✅ Reporting: Regular top-line reporting on content performance

ASSUMPTION: This role requires a high level of organization and time management skills to balance multiple responsibilities and meet deadlines.

🎯 Required Qualifications

Education: Relevant nutrition qualification or equivalent experience

Experience: Proven experience in social media management and video production, preferably within the health or food industry

Required Skills:

• Nutritional knowledge and understanding of healthy diets
• Social media savvy with appreciation for successful short-form health video content
• Video production and presentation skills, including scripting, self-filming, and editing using Premiere Pro
• Excellent communication skills with clear and concise writing style
• Experience using content and video management systems

Preferred Skills:

• Interest in digital publishing and creative editorial concepts
• Experience in project management or team leadership
• Familiarity with the Good Food brand and audience

ASSUMPTION: Candidates with a strong portfolio showcasing their video production skills and relevant health or food content will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Up to £35,000 per year (full-time equivalent)

Benefits:

• 25 days holiday plus a day for your birthday
• Flexible and hybrid working options, with early finish Fridays
• Cycle to work scheme
• Enhanced family policies, including paternity, adoption, and surrogacy leave
• Competitive pension plans and life assurance
• Tailored training and development through inhouse learning platform and LinkedIn Learning
• Well-being initiatives, talks, workshops, mental health first aiders, and champions

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the United Kingdom. However, the actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Media & Publishing, specifically consumer publishing and content platforms

Company Size: Medium (501-1,000 employees) - Immediate Media Co offers a collaborative and dynamic work environment with opportunities for growth and development

Founded: 2011 - Immediate Media Co has been growing and expanding its portfolio of consumer brands since its founding

Company Description:

• Home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, and BBC Gardeners' World Magazine
• Reaches millions of people each month across digital, print, video, podcasts, apps, live events, tools, and services
• Focuses on inspiring, fueling, encouraging, and educating its audiences by helping them get more joy from the things they love

Company Specialties:

• Consumer publishing
• Publishing
• Content platform
• Consumer media
• Media
• Multi-platform
• Digital
• Content
• and advertising

Company Website: immediate.co.uk

ASSUMPTION: Immediate Media Co's diverse portfolio of brands and platforms offers candidates the opportunity to work on a wide range of projects and content, fostering professional growth and development.

📊 Role Analysis

Career Level: Mid-level - This role requires a balance of creative and technical skills, as well as experience in social media management and video production

Reporting Structure: The Health Social Media Creator will report to the Health Editor and Deputy Health Editor, collaborating closely with the central social team, commercial team, project managers, and senior editorial leaders

Work Arrangement: Hybrid - This role requires a combination of remote work and on-site collaboration with the team in London

Growth Opportunities:

• Potential to grow within the health team or explore other opportunities within Immediate Media Co's portfolio of brands
• Chance to develop skills in video production, social media management, and digital publishing
• Opportunities to work on innovative projects with high commercial targets

ASSUMPTION: This role offers candidates the chance to make a significant impact on Good Food's digital presence and grow their career within a dynamic and collaborative media company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with plenty of collaborative spaces

Office Location(s): Vineyard House, 44 Brook Green, London, W6 7BT, GB

Geographic Context:

• London, United Kingdom - A vibrant and multicultural city with a rich history and diverse food scene
• Immediate Media Co's offices are located in the Hammersmith and Fulham borough, offering easy access to public transportation and local amenities
• The company offers flexible and hybrid working options, allowing employees to balance their work and personal lives

Work Schedule: Full-time, 40 hours per week, with early finish Fridays and a flexible approach to working hours

ASSUMPTION: The hybrid work arrangement and flexible work schedule allow employees to maintain a healthy work-life balance while still benefiting from the collaborative and supportive office environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the health team and other stakeholders
• Final decision and offer

Key Assessment Areas:

• Candidates' understanding of the Good Food brand and audience
• Video production and presentation skills
• Social media management experience and strategies
• Nutritional knowledge and ability to communicate scientific information clearly
• Cultural fit and alignment with Immediate Media Co's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in social media management, video production, and health or food content creation
• Include a portfolio or examples of your work, showcasing your video production skills and relevant health or food content
• Prepare for interview questions about your understanding of the Good Food brand, your approach to social media management, and your ability to communicate complex nutritional information clearly

ATS Keywords: Health, Social Media, Video Production, Content Creation, Nutrition, Good Food, Immediate Media Co, Hybrid Work, London

ASSUMPTION: The interview process for this role will focus on assessing candidates' technical skills, as well as their cultural fit and alignment with Immediate Media Co's values and the Good Food brand.

🛠️ Tools & Technologies

• Premiere Pro (video editing)
• Content and video management systems (e.g., Hootsuite, Buffer, or similar platforms)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: Candidates should be comfortable using industry-standard video editing software and content management systems, as well as Microsoft Office Suite and Google Workspace.

👔 Cultural Fit Considerations

Company Values:

• Collaborative and supportive work environment
• Focus on employee well-being and work-life balance
• Commitment to diversity, inclusion, and sustainability

Work Style:

• Dynamic and fast-paced, with a focus on innovation and creativity
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Flexible and adaptable, with a willingness to take on new challenges and responsibilities

Self-Assessment Questions:

• Do you have a strong understanding of the Good Food brand and audience?
• Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
• Do you have a passion for health and nutrition, and a commitment to communicating complex information clearly and engagingly?

ASSUMPTION: Candidates who are passionate about health and nutrition, have a strong understanding of the Good Food brand, and are comfortable working in a dynamic and collaborative environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing a busy social media schedule and meeting tight deadlines
• Balancing multiple responsibilities and collaborating with various teams and stakeholders
• Keeping up-to-date with the latest nutritional research and trends
• Adapting to a hybrid work arrangement and balancing remote and on-site work

ASSUMPTION: Candidates should be organized, proactive, and comfortable working in a fast-paced environment to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional social media manager roles, this position focuses specifically on health content and requires a strong background in video production
• This role offers the opportunity to work on innovative projects with high commercial targets, unlike more established or routine social media management positions
• Candidates with experience in health or food content creation and video production will find this role particularly appealing, as it offers a unique blend of creative and technical responsibilities

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, making it an attractive choice for candidates with relevant experience and a passion for health and nutrition.

📝 Sample Projects

• Creating a series of short-form videos demonstrating healthy meal prep techniques for Good Food's social media channels
• Developing a social media campaign to promote a new health-focused article or guide, including video content and supporting captions
• Managing a team of health contributors, providing feedback and guidance on their content, and scheduling it for publication across Good Food's social media platforms

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Health Social Media Creator, from video production and content creation to contributor management and campaign development.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the health team and the broader Good Food brand?
• How does this role fit into the overall content strategy for Good Food's digital platforms, and what are the key commercial targets for this project?
• What opportunities are there for growth and development within this role and the broader organization?
• How does Immediate Media Co support work-life balance and employee well-being, particularly for hybrid or remote workers?
• What is the company's approach to diversity, inclusion, and sustainability, and how does this role contribute to those initiatives?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your relevant experience in social media management, video production, and health or food content creation
• Prepare a portfolio or examples of your work, showcasing your video production skills and relevant health or food content
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.