Healthcare Design Marketing Specialist

📌 Core Information

🔹 Job Title: Healthcare Design Marketing Specialist

🔹 Company: WOLF-GORDON INC.

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Design Services

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing creative and effective healthcare marketing content
• Engaging with the team to improve marketing initiatives
• Promoting the Wolf-Gordon brand consistently across multiple channels
• Collaborating with sales and creative departments to enhance strategies

ASSUMPTION: The job role emphasizes enhancing current marketing strategies within the healthcare sector, leveraging experience to innovate content and processes.

📋 Key Responsibilities

✅ Develop healthcare-focused content tailored to specific sub-markets like Acute Care and Behavioral Health

✅ Produce engaging copy and recommend imaging for both print and digital platforms

✅ Research trends and concerns relevant to healthcare designers and architects

✅ Serve as the primary liaison between institutional sales personnel and the Creative Department

✅ Promote brand consistency through various channels

✅ Review, edit, and align materials according to style guidelines

✅ Assist in creating public relations content and case studies

✅ Maintain quality control of product information on the company website

ASSUMPTION: The responsibilities suggest a dynamic role requiring a multi-disciplinary approach involving content creation, market research, and cross-departmental communication.

🎯 Required Qualifications

Education: Not specified, but a background in marketing or design is likely relevant

Experience: Minimum of 5 years in healthcare design marketing communications

Required Skills:

• Strong verbal and written communication skills
• Proven project management capabilities
• Problem-solving acumen and attention to detail

Preferred Skills:

• Aptitude for interior and architectural design
• Experience with digital marketing platforms

ASSUMPTION: The role requires both technical marketing skills and creative acumen, suggesting a preference for candidates with comprehensive experience in these areas.

💰 Compensation & Benefits

Salary Range: Competitive, commensurate with experience

Benefits:

• Comprehensive health benefits
• Profit-sharing plan
• Flexible schedule with hybrid work options

Working Hours: 40 hours per week, with flexibility in the daily schedule

ASSUMPTION: The compensation package is designed to attract top talent with competitive salaries and comprehensive benefits, indicating investment in employee satisfaction and retention.

📌 Applicant Insights

🔍 Company Context

Industry: Design Services with a focus on B2B markets

Company Size: 129 employees, indicating a mid-sized operation offering room for innovation and personal impact

Founded: 1967, with a solid history in the design industry

Company Description:

• Focuses on wall protection and specialty coatings
• Renowned for their collaboration with international designers
• Awarded for innovations in design sustainability

Company Specialties:

• Vinyl and PVC-free wallcoverings
• Contract upholstery and drapery textiles
• Wink clear write-and-erase finish

Company Website: http://wolfgordon.com

ASSUMPTION: The company leverages its long-standing industry reputation and innovative product lines to attract premium clientele in the B2B design market.

📊 Role Analysis

Career Level: Mid to Senior-level, requiring leadership in marketing initiatives

Reporting Structure: Reports to the Chief Creative Officer

Work Arrangement: Hybrid, with 1-2 days in-office and the rest remote

Growth Opportunities:

• Mentorship opportunities with seasoned professionals
• Potential to lead innovative marketing campaigns
• Exposure to high-level design industry events

ASSUMPTION: The position offers substantial opportunities for professional development, particularly in strategic leadership within the growing healthcare design segment.

🌍 Location & Work Environment

Office Type: Corporate headquarters in the Fashion District of NYC

Office Location(s): 333 7th Ave, New York, NY 10001

Geographic Context:

• Located in a major design and fashion hub
• Access to a vibrant community of design professionals
• Rich potential for networking and professional growth

Work Schedule: Hybrid; full-day office attendance on Wednesdays for team collaboration

ASSUMPTION: The NYC location offers significant advantages for professionals seeking to engage with a dynamic and creative community, further aided by flexible work arrangements.

💼 Interview & Application Insights

Typical Process:

• Resume submission through the company website
• Initial screening by HR
• Interview with the Creative Team

Key Assessment Areas:

• Creativity in marketing solutions
• Ability to collaborate across departments
• Understanding of healthcare design trends

Application Tips:

• Highlight experience in healthcare marketing
• Showcase creative and innovative project examples
• Demonstrate leadership and collaboration skills

ATS Keywords: Healthcare Design Marketing, Content Creation, Project Management, Brand Promotion

ASSUMPTION: The application process prioritizes candidates who showcase both industry-specific skills and general marketing talents, with an emphasis on collaboration.

🛠️ Tools & Technologies

• Adobe Creative Suite
• CRM platforms like Salesforce
• Social media management tools

ASSUMPTION: Familiarity with industry-standard tools is vital, especially those used in digital marketing and content creation.

👔 Cultural Fit Considerations

Company Values:

• Commitment to sustainability
• Innovation in design and marketing
• Collaboration across diverse departments

Work Style:

• Highly collaborative environment
• Emphasis on proactive problem solving
• Encourages creative risk-taking

Self-Assessment Questions:

• Can I develop content that resonates with healthcare professionals?
• Am I comfortable working in a fast-paced, creative environment?
• Do I have the leadership skills to influence and drive marketing strategies?

ASSUMPTION: The cultural fit is tailored for creative individuals who thrive in environments that balance collaboration with independent initiative.

⚠️ Potential Challenges

• Navigating the fast-paced environment of the design sector
• Ensuring brand consistency across varied marketing materials
• Keeping abreast of evolving trends in healthcare design
• Balancing creative freedom with strategic objectives

ASSUMPTION: The role's dynamic nature presents challenges typical of marketing roles in innovative industries, requiring adaptability and resilience.

📈 Similar Roles Comparison

• Typically seen as more strategic than entry-level marketing roles
• Involves a greater focus on industry specialization
• Requires a blend of operational and creative skillsets

ASSUMPTION: Comparison with similar roles indicates a distinctive emphasis on healthcare marketing—this differentiates it from generalist marketing positions.

📝 Sample Projects

• Launching a comprehensive digital campaign for healthcare interiors
• Creating content for a healthcare design industry event
• Developing strategic partnerships with design institutions

ASSUMPTION: The candidate will engage in flagship projects that require both hands-on execution and strategic oversight partnering with industry leaders.

❓ Key Questions to Ask During Interview

• What are the main objectives for this role in the coming year?
• How does the marketing team collaborate with the sales department?
• Can you describe a recent marketing initiative that was particularly successful?
• What challenges have past candidates faced in this position?
• How is success measured for this role?

ASSUMPTION: These questions are designed to provide insights into role expectations, departmental interactions, and strategic goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant marketing experience
• Include a portfolio of previous work, focusing on healthcare and interior design projects
• Prepare to discuss specific strategies you’ve developed in previous roles
• Follow up within a week to confirm receipt and express continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.