Healthcare Growth & Digital Marketing Manager

📌 Core Information

🔹 Job Title: Healthcare Growth & Digital Marketing Manager

🔹 Company: All Care Therapies

🔹 Location: Cerritos, CA (with on-site presence required)

🔹 Job Type: Full-time

🔹 Category: Healthcare

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid or Remote options not specified)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans to increase awareness, patient acquisition, and retention for healthcare services.
• Collaborating with various departments to ensure marketing strategies align with business objectives and regulatory requirements.
• Overseeing digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
• Managing the organization's website and ensuring it is optimized for user experience and lead generation.
• Implementing patient engagement initiatives to improve patient satisfaction and loyalty.

ASSUMPTION: This role requires a strong understanding of the healthcare industry, digital marketing tools, and patient-centric strategies to drive growth and improve patient outcomes.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing plans to support the organization's goals.

✅ Analyze market trends, patient demographics, and competitive landscape to inform marketing strategies.

✅ Set and monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.

✅ Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.

✅ Manage the organization's website and ensure it is optimized for user experience and lead generation.

✅ Utilize marketing automation tools to enhance campaign efficiency and personalization.

✅ Design and execute patient engagement initiatives to improve patient satisfaction and loyalty.

✅ Develop targeted communication plans to address patient needs and enhance their overall experience.

✅ Implement patient feedback mechanisms and analyze data to make informed marketing decisions.

✅ Maintain and enhance the organization's brand identity and reputation.

✅ Develop and manage branding campaigns to increase awareness and trust.

✅ Ensure consistency in messaging and visual identity across all marketing materials.

✅ Plan and execute community engagement activities to build relationships and increase brand visibility.

✅ Develop partnerships with local organizations and participate in community events.

✅ Manage public relations efforts, including media relations and crisis communication.

✅ Oversee the creation of marketing content, including brochures, newsletters, blog posts, and videos.

✅ Ensure content is accurate, relevant, and compliant with healthcare regulations.

✅ Coordinate with clinical staff to develop educational content that resonates with patients.

✅ Analyze marketing data to assess campaign performance and identify areas for improvement.

✅ Prepare regular reports on marketing activities, results, and ROI for senior management.

✅ Utilize CRM and other analytics tools to track patient journey and campaign effectiveness.

✅ Collaborate with cross-functional teams, including sales, clinical, and IT departments, to align marketing efforts with organizational goals.

✅ Manage relationships with external vendors and agencies.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams to achieve marketing objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

Experience: Minimum of 5 years of experience in marketing, with at least 2 years in the healthcare industry.

Required Skills:

• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and techniques.
• Excellent communication, analytical, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of healthcare regulations and compliance (e.g., HIPAA).
• Proficiency in marketing automation and CRM software, preference with Hubspot.

Preferred Skills:

• Experience with patient engagement and retention strategies.
• Familiarity with healthcare analytics and data-driven decision-making.
• Certification in healthcare marketing or related areas.

ASSUMPTION: Candidates with a strong background in digital marketing, healthcare industry experience, and a proven track record of successful marketing campaigns are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $70,000 to $85,000 commensurate with experience

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time position, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and events as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the healthcare sector. Benefits may vary based on the company's specific benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: All Care Therapies is a leading healthcare organization specializing in providing Speech, Occupational, and Physical Therapy services via telehealth or at onsite clinics. The company operates within the competitive and rapidly evolving healthcare sector.

Company Size: All Care Therapies has 51-200 employees, which places it in the mid-size category. This size allows for a more personal work environment with opportunities for growth and collaboration.

Founded: All Care Therapies was founded in 2009, making it a well-established company with a history of providing high-quality healthcare services.

Company Description:

• All Care Therapies is dedicated to revolutionizing access to speech, occupational, and physical therapies for patients and their loved ones.
• The company offers a powerful technology platform that enables patients to access over 200 Speech Language Pathologists online from any location, supporting multiple languages.
• All Care Therapies provides a wide range of physical therapy modalities, procedures, and rehab programs, treating various diagnoses and offering both online and in-person treatment options.

Company Specialties:

• Outpatient Therapy
• Speech Language Therapy
• Physical Therapy
• Occupational Therapy

Company Website: http://www.allcaretherapies.com

ASSUMPTION: All Care Therapies' focus on accessibility, inclusivity, and quality care sets it apart in the competitive healthcare market, offering applicants a unique opportunity to contribute to innovative healthcare solutions.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration.

Reporting Structure: The Healthcare Growth & Digital Marketing Manager will report directly to the Vice President of Marketing and collaborate with various departments, including sales, clinical, and IT.

Work Arrangement: This role requires an on-site presence, with hybrid or remote work options not specified. Applicants should be prepared to commute to the Cerritos, CA office.

Growth Opportunities:

• As All Care Therapies continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or advance to a senior marketing role.
• The company's focus on technology and innovation may present opportunities for the candidate to gain experience in digital health and telemedicine.

ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on the growth and success of a leading healthcare organization, with potential for career advancement as the company continues to expand.

🌍 Location & Work Environment

Office Type: All Care Therapies' headquarters is located in Cerritos, CA, with additional offices in San Diego, CA; Covina, CA; Huntington Park, CA; Los Angeles, CA; Long Beach, CA; Northridge, CA; Las Vegas, NV; Katy, TX; and Pahrump, NV. The work environment is professional and collaborative, with a focus on patient-centered care.

Office Location(s): 17785 Center Court Dr N, Suite 310, Cerritos, CA 90703, US

Geographic Context:

• The Cerritos office is located in the Los Angeles metropolitan area, offering easy access to various amenities, cultural attractions, and public transportation.
• The area has a Mediterranean climate, with mild winters and warm summers, making it an attractive location for outdoor activities and recreation.
• The cost of living in the Cerritos area is relatively high compared to the national average, with housing, transportation, and goods and services being more expensive than in many other parts of the United States.

Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and events as needed. The role may require occasional work outside of regular business hours to meet project deadlines or attend events.

ASSUMPTION: Applicants should be comfortable working in an on-site environment and be prepared to commute to the Cerritos office. The work schedule may require some flexibility to accommodate meetings and events.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Digital marketing expertise
• Understanding of the healthcare industry and regulations
• Project management and organizational skills
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, healthcare industry knowledge, and relevant skills for this role.
• Be prepared to discuss your experience with patient engagement and retention strategies, as well as your familiarity with healthcare analytics and data-driven decision-making.
• Research All Care Therapies' mission, values, and company culture to demonstrate your fit for the organization.

ATS Keywords: Digital Marketing, Healthcare Marketing, Patient Acquisition, Patient Retention, SEO, SEM, Social Media, Email Marketing, Content Marketing, Marketing Automation, CRM, HIPAA, Telehealth, Occupational Therapy, Physical Therapy, Speech Therapy

ASSUMPTION: The application process for this role may take several weeks, and applicants should be prepared to provide examples of their marketing experience and achievements to demonstrate their qualifications.

🛠️ Tools & Technologies

• Hubspot
• Google Analytics
• SEMrush or similar SEO tools
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• CRM software (e.g., Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will have experience with marketing automation and CRM software, with a preference for Hubspot. Familiarity with other digital marketing tools and project management software is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Accessibility and inclusivity
• Quality and innovation

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and analytical

Self-Assessment Questions:

• Do you share All Care Therapies' commitment to patient-centered care and accessibility?
• Are you comfortable working in a fast-paced, collaborative environment and adapting to change?
• Do you have strong analytical skills and a data-driven approach to decision-making?

ASSUMPTION: Applicants should assess their fit with All Care Therapies' company values and work style to ensure a successful and satisfying work experience.

⚠️ Potential Challenges

• The competitive nature of the healthcare industry may require the successful candidate to develop innovative marketing strategies to drive patient acquisition and retention.
• The role may require the candidate to manage multiple projects simultaneously, requiring strong project management and organizational skills.
• The successful candidate may need to navigate regulatory requirements and compliance issues related to healthcare marketing, such as HIPAA regulations.
• The on-site work arrangement may present challenges for applicants who prefer a remote or hybrid work environment.

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a competitive, fast-paced environment with a strong focus on patient-centered care.

📈 Similar Roles Comparison

• Compared to other marketing roles in the healthcare industry, this position places a greater emphasis on digital marketing and patient engagement strategies.
• The role requires a strong understanding of the healthcare industry and regulatory requirements, setting it apart from marketing roles in other sectors.
• Career advancement opportunities may be more limited in this role compared to larger healthcare organizations, but All Care Therapies' focus on innovation and growth presents unique career development prospects.

ASSUMPTION: Applicants should consider the unique aspects of this role and assess their fit with the company's focus on innovation, accessibility, and patient-centered care.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness and patient acquisition for a new occupational therapy service line.
• Analyzing patient data to identify trends and opportunities for targeted communication and engagement initiatives to improve patient satisfaction and retention.
• Collaborating with clinical staff to create educational content that resonates with patients and supports marketing objectives, such as improving patient understanding of therapy services and treatment options.

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Healthcare Growth & Digital Marketing Manager role at All Care Therapies.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies in place for All Care Therapies' therapy services, and how this role will contribute to their evolution?
• How does All Care Therapies support the professional development and growth of its marketing team members?
• Can you provide examples of how All Care Therapies fosters a patient-centered culture and ensures that marketing efforts align with this priority?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
• How does All Care Therapies approach community engagement and partnerships to build brand visibility and patient trust?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, company culture, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, healthcare industry knowledge, and relevant skills for this role.
• Prepare examples of your marketing experience and achievements to demonstrate your qualifications during the interview process.
• Research All Care Therapies' mission, values, and company culture to demonstrate your fit for the organization.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.