Healthcare Growth & Digital Marketing Manager

📌 Core Information

🔹 Job Title: Healthcare Growth & Digital Marketing Manager

🔹 Company: All Care Therapies

🔹 Location: Cerritos, CA (with remote flexibility)

🔹 Job Type: Full-time

🔹 Category: Healthcare, Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans to increase awareness, patient acquisition, and retention.
• Overseeing digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
• Managing the organization's website and ensuring it is optimized for user experience and lead generation.
• Collaborating with cross-functional teams to align marketing efforts with organizational goals.
• Analyzing marketing data to assess campaign performance and identify areas for improvement.

ASSUMPTION: This role requires a strong understanding of the healthcare industry, digital marketing tools, and healthcare regulations. The ideal candidate will have experience in both digital marketing and the healthcare sector.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing plans to support the organization's goals.

✅ Analyze market trends, patient demographics, and competitive landscape to inform marketing strategies.

✅ Set and monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.

✅ Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.

✅ Manage the organization's website and ensure it is optimized for user experience and lead generation.

✅ Utilize marketing automation tools to enhance campaign efficiency and personalization.

✅ Design and execute patient engagement initiatives to improve patient satisfaction and loyalty.

✅ Develop targeted communication plans to address patient needs and enhance their overall experience.

✅ Implement patient feedback mechanisms and analyze data to make informed marketing decisions.

✅ Maintain and enhance the organization's brand identity and reputation.

✅ Develop and manage branding campaigns to increase awareness and trust.

✅ Ensure consistency in messaging and visual identity across all marketing materials.

✅ Plan and execute community engagement activities to build relationships and increase brand visibility.

✅ Develop partnerships with local organizations and participate in community events.

✅ Manage public relations efforts, including media relations and crisis communication.

✅ Oversee the creation of marketing content, including brochures, newsletters, blog posts, and videos.

✅ Ensure content is accurate, relevant, and compliant with healthcare regulations.

✅ Analyze marketing data to assess campaign performance and identify areas for improvement.

✅ Prepare regular reports on marketing activities, results, and ROI for senior management.

✅ Collaborate with cross-functional teams, including sales, clinical, and IT departments, to align marketing efforts with organizational goals.

✅ Manage relationships with external vendors and agencies.

ASSUMPTION: This role involves a high level of collaboration with various departments and requires strong project management skills to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

Experience: Minimum of 5 years of experience in marketing, with at least 2 years in the healthcare industry.

Required Skills:

• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and techniques.
• Excellent communication, analytical, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of healthcare regulations and compliance (e.g., HIPAA).
• Proficiency in marketing automation and CRM software, preference with Hubspot.

Preferred Skills:

• Experience with patient engagement and retention strategies.
• Familiarity with healthcare analytics and data-driven decision-making.
• Certification in healthcare marketing or related areas.

ASSUMPTION: Candidates with a strong background in digital marketing and a solid understanding of the healthcare industry are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $70,000 to $85,000 commensurate with experience

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Flexible remote work options available.

ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role in the healthcare sector with the given experience level. Benefits are typical for a company of this size in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: All Care Therapies is a leading healthcare organization specializing in providing Speech, Occupational, and Physical Therapy services via telehealth or at onsite clinics. The company operates in the competitive healthcare services market, focusing on accessibility, inclusivity, and quality care.

Company Size: All Care Therapies has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: The company was founded in 2009 and has since expanded its services and locations, demonstrating a strong commitment to growth and innovation.

Company Description:

• All Care Therapies is dedicated to revolutionizing access to speech, occupational, and physical therapies for patients and their loved ones.
• The company offers a powerful technology platform that enables patients to access over 200 Speech Language Pathologists online, with multiple languages supported.
• All Care Therapies provides a wide range of physical therapy modalities, procedures, and rehab programs, treating various diagnoses and offering both online and in-person care.

Company Specialties:

• Outpatient Therapy
• Speech Language
• Physical Therapy
• Speech Therapy
• Occupational Therapy

Company Website: http://www.allcaretherapies.com

ASSUMPTION: All Care Therapies' focus on accessibility and technology-driven care sets it apart in the competitive healthcare services market. The company's commitment to growth and innovation creates an exciting work environment for marketing professionals.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution. The ideal candidate will have a proven track record in digital marketing and a solid understanding of the healthcare industry.

Reporting Structure: The Healthcare Growth & Digital Marketing Manager will report directly to the Vice President of Marketing and collaborate closely with various departments, including sales, clinical, and IT.

Work Arrangement: This role offers a flexible work arrangement, with the option to work on-site or remotely. The ideal candidate will be comfortable working in a hybrid environment and managing their time effectively.

Growth Opportunities:

• As All Care Therapies continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or advance to a senior marketing role.
• The company's focus on professional development provides opportunities for employees to expand their skills and knowledge.
• Working in a mid-sized company environment offers the chance to make a significant impact and contribute to the organization's overall success.

ASSUMPTION: The Healthcare Growth & Digital Marketing Manager role offers a unique opportunity for a marketing professional to make a significant impact in a growing healthcare organization. The ideal candidate will be proactive, results-driven, and passionate about improving patient outcomes through effective marketing strategies.

🌍 Location & Work Environment

Office Type: All Care Therapies has multiple clinic locations and offers remote work flexibility. The primary office for this role is in Cerritos, CA.

Office Location(s): 17785 Center Court Dr N, Suite 310, Cerritos, CA 90703, US

Geographic Context:

• The Cerritos office is located in the Los Angeles metropolitan area, offering easy access to various amenities and cultural attractions.
• The region has a Mediterranean climate, with mild winters and warm summers, providing ample opportunities for outdoor activities.
• The office is conveniently located near major highways and public transportation, making it easily accessible for employees.

Work Schedule: Full-time, 40 hours per week. Flexible remote work options available.

ASSUMPTION: The Cerritos office location offers a convenient and enjoyable work environment, with easy access to amenities and a pleasant climate. The flexible work arrangement caters to employees' preferences and promotes work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Vice President of Marketing
• Background check and reference verification

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Healthcare industry knowledge and understanding of regulations
• Project management skills and ability to manage multiple projects simultaneously
• Communication and interpersonal skills, including the ability to collaborate effectively with cross-functional teams
• Problem-solving skills and adaptability in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and healthcare industry knowledge.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a collaborative environment.
• Research All Care Therapies' mission, values, and culture to demonstrate your fit with the organization.

ATS Keywords: Digital Marketing, Healthcare Marketing, SEO, SEM, Social Media, Email Marketing, Content Marketing, Patient Engagement, Analytics, Project Management, Brand Management, Public Relations, Healthcare Regulations, CRM Software, Marketing Automation, Market Analysis, Community Engagement

ASSUMPTION: The interview process for the Healthcare Growth & Digital Marketing Manager role will focus on assessing the candidate's digital marketing expertise, healthcare industry knowledge, and ability to work effectively in a collaborative environment. Successful candidates will demonstrate a strong understanding of the role's requirements and a passion for improving patient outcomes through effective marketing strategies.

🛠️ Tools & Technologies

• Hubspot (preferred)
• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• CRM software (e.g., Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with Hubspot and other marketing automation tools, as well as a strong understanding of SEO, SEM, social media, email marketing, and content marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Accessibility and inclusivity
• Continuous learning and improvement
• Collaboration and teamwork
• Integrity and ethical behavior

Work Style:

• Results-driven and proactive
• Adaptable and resilient in a fast-paced environment
• Strong communication and interpersonal skills
• Collaborative and team-oriented
• Committed to professional development and continuous learning

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing campaigns in the healthcare industry?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
• Do you share All Care Therapies' commitment to accessibility, inclusivity, and quality care?

ASSUMPTION: The ideal candidate for the Healthcare Growth & Digital Marketing Manager role will demonstrate a strong understanding of the healthcare industry, digital marketing tools, and All Care Therapies' company values. They will be proactive, results-driven, and passionate about improving patient outcomes through effective marketing strategies.

⚠️ Potential Challenges

• The competitive healthcare services market requires continuous innovation and adaptation to maintain a strong market position.
• Managing multiple projects simultaneously and collaborating with various departments can be challenging and require strong project management skills.
• The role may require occasional travel to attend industry events, conferences, or meet with external vendors and partners.
• Working in a mid-sized company environment may present unique challenges related to resources, decision-making processes, and growth opportunities.

ASSUMPTION: The Healthcare Growth & Digital Marketing Manager role offers a unique opportunity to make a significant impact in a growing healthcare organization. However, the ideal candidate must be prepared to face the challenges associated with a competitive market, a fast-paced environment, and the unique dynamics of a mid-sized company.

📈 Similar Roles Comparison

• Compared to related marketing roles in other industries, the Healthcare Growth & Digital Marketing Manager role requires a deeper understanding of healthcare regulations and a stronger focus on patient engagement and retention strategies.
• The healthcare industry is characterized by a high degree of regulation and a strong emphasis on patient-centered care, which may impact marketing strategies and tactics.
• Career paths in healthcare marketing may differ from those in other industries, with opportunities for specialization in specific therapeutic areas or patient populations.

ASSUMPTION: The Healthcare Growth & Digital Marketing Manager role offers a unique opportunity to apply digital marketing expertise in the healthcare sector. The ideal candidate will have a strong understanding of the industry's unique challenges and opportunities and be prepared to adapt their marketing strategies accordingly.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to increase patient acquisition for a specific therapeutic service line.
• Analyzing patient data to identify trends and opportunities for targeted communication and engagement initiatives.
• Collaborating with clinical staff to create patient education materials that improve patient satisfaction and outcomes.

ASSUMPTION: The Healthcare Growth & Digital Marketing Manager role offers a wide range of projects and initiatives that require a strong understanding of digital marketing tools, healthcare regulations, and patient-centered care. The ideal candidate will be proactive, results-driven, and passionate about improving patient outcomes through effective marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to patient engagement and retention, and how this role contributes to those efforts?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide examples of how the company has adapted its marketing strategies to respond to changes in the competitive healthcare services market?
• How does the company collaborate with external vendors and partners to enhance its marketing efforts?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: The ideal candidate for the Healthcare Growth & Digital Marketing Manager role will be proactive, results-driven, and passionate about improving patient outcomes through effective marketing strategies. They will ask insightful questions during the interview process to demonstrate their understanding of the role's requirements and their fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and healthcare industry knowledge.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a collaborative environment.
• Research All Care Therapies' mission, values, and culture to demonstrate your fit with the organization.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.