📌 Core Information
🔹 Job Title: Healthcare Growth & Digital Marketing Manager
🔹 Company: All Care Therapies
🔹 Location: Cerritos, CA (with Anaheim, CA as an alternative)
🔹 Job Type: Full-time, On-site
🔹 Category: Healthcare, Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing plans to support organizational goals.
- Analyzing market trends and competitive landscapes to inform marketing strategies.
- Overseeing digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
- Managing the organization's website and ensuring it is optimized for user experience and lead generation.
- Collaborating with cross-functional teams to align marketing efforts with organizational goals.
ASSUMPTION: This role requires a strong understanding of the healthcare industry, digital marketing tools, and the ability to create patient-centric marketing campaigns.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing plans to support the organization's goals.
✅ Analyze market trends, patient demographics, and competitive landscape to inform marketing strategies.
✅ Set and monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
✅ Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
✅ Manage the organization's website and ensure it is optimized for user experience and lead generation.
✅ Utilize marketing automation tools to enhance campaign efficiency and personalization.
✅ Design and execute patient engagement initiatives to improve patient satisfaction and loyalty.
✅ Develop targeted communication plans to address patient needs and enhance their overall experience.
✅ Implement patient feedback mechanisms and analyze data to make informed marketing decisions.
✅ Maintain and enhance the organization's brand identity and reputation.
✅ Develop and manage branding campaigns to increase awareness and trust.
✅ Ensure consistency in messaging and visual identity across all marketing materials.
✅ Plan and execute community engagement activities to build relationships and increase brand visibility.
✅ Develop partnerships with local organizations and participate in community events.
✅ Manage public relations efforts, including media relations and crisis communication.
✅ Oversee the creation of marketing content, including brochures, newsletters, blog posts, and videos.
✅ Ensure content is accurate, relevant, and compliant with healthcare regulations.
✅ Collaborate with clinical staff to develop educational content that resonates with patients.
✅ Analyze marketing data to assess campaign performance and identify areas for improvement.
✅ Prepare regular reports on marketing activities, results, and ROI for senior management.
✅ Utilize CRM and other analytics tools to track patient journey and campaign effectiveness.
✅ Collaborate with cross-functional teams, including sales, clinical, and IT departments, to align marketing efforts with organizational goals.
✅ Manage relationships with external vendors and agencies.
ASSUMPTION: This role involves a high level of collaboration and requires strong communication, analytical, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
Experience: Minimum of 5 years of experience in marketing, with at least 2 years in the healthcare industry.
Required Skills:
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing tools and techniques.
- Excellent communication, analytical, and project management skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Knowledge of healthcare regulations and compliance (e.g., HIPAA).
- Proficiency in marketing automation and CRM software, preference with Hubspot.
Preferred Skills:
- Experience with patient engagement and retention strategies.
- Familiarity with healthcare analytics and data-driven decision-making.
- Certification in healthcare marketing or related areas.
ASSUMPTION: Candidates should have a strong understanding of the healthcare industry and digital marketing tools to excel in this role.
💰 Compensation & Benefits
Salary Range: $70,000 to $85,000 commensurate with experience
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 8:00 AM to 5:00 PM, with some flexibility for meetings and events.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager with 5-10 years of experience in the healthcare industry. Benefits may vary based on employment status and length of service.
📌 Applicant Insights
🔍 Company Context
Industry: All Care Therapies operates in the healthcare industry, specifically focusing on speech, occupational, and physical therapy services. The healthcare industry is vast and competitive, with a strong emphasis on patient care, regulatory compliance, and technological innovation.
Company Size: All Care Therapies has 51-200 employees, making it a mid-sized company. This size allows for a more personal work environment while still offering the resources and opportunities of a larger organization.
Founded: All Care Therapies was founded in 2009, giving it over a decade of experience in the healthcare industry.
Company Description:
- All Care Therapies is a leading healthcare organization dedicated to providing Speech, Occupational, and Physical Therapy either via telehealth or at one of their onsite clinics.
- The company is committed to delivering high-quality healthcare services and is seeking a dynamic and experienced Healthcare Marketing Manager to join their team and drive their digital marketing initiatives within the healthcare sector.
- All Care Therapies is revolutionizing access to speech, occupational, and physical therapies for patients by offering online access to more than 200 Speech Language Pathologists and multiple languages supported.
Company Specialties:
- Outpatient Therapy
- Speech Language
- Physical Therapy
- Speech Therapy
- Occupational Therapy
Company Website: http://www.allcaretherapies.com
ASSUMPTION: All Care Therapies is a well-established company with a strong commitment to patient care and innovative healthcare solutions.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience in marketing and the healthcare industry.
Reporting Structure: The Healthcare Growth & Digital Marketing Manager will report directly to the Vice President of Marketing and collaborate with various departments, including sales, clinical, and IT.
Work Arrangement: This is an on-site, full-time position with a typical workweek of Monday-Friday, 8:00 AM to 5:00 PM. Some flexibility may be available for meetings and events.
Growth Opportunities:
- As All Care Therapies continues to grow, there may be opportunities for the Healthcare Marketing Manager to take on additional responsibilities or advance to a senior-level position within the marketing department.
- The company offers professional development opportunities to help employees grow and improve their skills.
ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing department at All Care Therapies.
🌍 Location & Work Environment
Office Type: All Care Therapies has multiple office locations, with the headquarters in Cerritos, CA. The offices are professional environments with a focus on collaboration and innovation.
Office Location(s): Cerritos, CA (17785 Center Court Dr N, Suite 310) with an alternative location in Anaheim, CA (8929 Aero Dr, Suite E).
Geographic Context:
- The Cerritos office is located in the Los Angeles metropolitan area, offering easy access to various amenities, cultural attractions, and a diverse population.
- The Anaheim office is located near Disneyland and other popular attractions, providing a vibrant and tourist-friendly environment.
Work Schedule: The typical work schedule for this role is Monday-Friday, 8:00 AM to 5:00 PM, with some flexibility for meetings and events.
ASSUMPTION: The work environment at All Care Therapies is professional and collaborative, with a focus on innovation and patient care.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the Vice President of Marketing
- Final interview with key stakeholders within the marketing department
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing expertise
- Healthcare industry knowledge
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, digital marketing skills, and healthcare industry knowledge.
- Be prepared to discuss your marketing strategy and how you would approach growing All Care Therapies' digital presence.
- Research All Care Therapies and the healthcare industry to demonstrate your understanding of the company and its market.
ATS Keywords: Digital Marketing, Healthcare Marketing, Marketing Strategy, SEO, SEM, Social Media, Email Marketing, Content Marketing, Marketing Automation, CRM, Patient Engagement, Healthcare Regulations, Market Analysis, Brand Management, Public Relations, Community Engagement, Marketing Campaigns, Marketing Data Analysis, Marketing Reporting, Cross-Functional Collaboration, Marketing Team Management
ASSUMPTION: The interview process at All Care Therapies is designed to assess the candidate's marketing expertise, healthcare industry knowledge, and cultural fit within the organization.
🛠️ Tools & Technologies
- Hubspot (preferred)
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- CRM software (e.g., Salesforce, Zoho CRM)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and may vary based on the organization's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic environment
- Strong focus on collaboration and cross-functional teamwork
- Data-driven decision-making and continuous learning
- Flexible and adaptable to change
- Committed to patient care and improving lives
Self-Assessment Questions:
- How do you align with All Care Therapies' patient-centric approach, and can you provide an example of a marketing campaign that prioritized patient needs?
- How do you stay up-to-date with the latest digital marketing trends and tools, and how have you applied this knowledge in previous roles?
- Can you describe a time when you had to manage multiple projects simultaneously, and how did you prioritize your workload to ensure success?
ASSUMPTION: All Care Therapies values candidates who are passionate about patient care, innovative, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management skills and the ability to prioritize workload effectively.
- Navigating the competitive healthcare industry and standing out among competitors, necessitating a deep understanding of the market and innovative marketing strategies.
- Ensuring marketing efforts comply with healthcare regulations and industry standards, requiring a strong understanding of HIPAA and other relevant regulations.
- Balancing the need for data-driven decision-making with the need for creative and innovative marketing campaigns, requiring a strong analytical mindset and the ability to think outside the box.
ASSUMPTION: These challenges are common in digital marketing roles within the healthcare industry and can be overcome with the right skills, experience, and mindset.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position has a stronger focus on digital marketing and healthcare industry-specific knowledge.
- Unlike some marketing roles, this position requires a deep understanding of healthcare regulations and compliance, as well as the ability to create patient-centric marketing campaigns.
- Career paths for this role may include advancing to a senior-level marketing position within All Care Therapies or transitioning to a similar role at another healthcare organization.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing manager positions, with a strong focus on the healthcare industry and digital marketing.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase brand awareness and patient acquisition for a specific therapy service.
- Analyzing patient data to identify trends and develop targeted communication plans to enhance patient experience and improve patient satisfaction scores.
- Collaborating with clinical staff to create educational content that resonates with patients and supports their therapy journey.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create patient-centric marketing campaigns, analyze data to inform marketing strategies, and collaborate with cross-functional teams to achieve organizational goals.
❓ Key Questions to Ask During Interview
- How does All Care Therapies measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- Can you describe the team structure within the marketing department and how this role will collaborate with other teams within the organization?
- How does All Care Therapies support the professional development and growth of its marketing team members?
- What are the most significant marketing challenges facing All Care Therapies in the next 1-2 years, and how can this role contribute to addressing them?
- How does All Care Therapies foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the marketing challenges facing All Care Therapies, as well as their ability to contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, digital marketing skills, and healthcare industry knowledge.
- Prepare for your interviews by researching All Care Therapies, the healthcare industry, and digital marketing trends and tools.
- If selected for an in-depth interview, be prepared to discuss your marketing strategy and how you would approach growing All Care Therapies' digital presence.
- Follow up with the HR department within one week of your final interview to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
