📌 Core Information
🔹 Job Title: Healthcare Growth & Digital Marketing Manager
🔹 Company: All Care Therapies
🔹 Location: Cerritos, California, United States
🔹 Job Type: Full-time
🔹 Category: Healthcare
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans to increase awareness, patient acquisition, and retention for healthcare services.
- Overseeing digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
- Managing the organization's website and ensuring it is optimized for user experience and lead generation.
- Collaborating with various departments to ensure marketing strategies align with business objectives and regulatory requirements.
ASSUMPTION: This role requires a strong understanding of the healthcare industry, digital marketing tools and techniques, and the ability to work in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing plans to support the organization's goals.
✅ Analyze market trends, patient demographics, and competitive landscape to inform marketing strategies.
✅ Set and monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
✅ Utilize marketing automation tools to enhance campaign efficiency and personalization.
✅ Design and execute patient engagement initiatives to improve patient satisfaction and loyalty.
✅ Develop targeted communication plans to address patient needs and enhance their overall experience.
✅ Implement patient feedback mechanisms and analyze data to make informed marketing decisions.
✅ Maintain and enhance the organization's brand identity and reputation.
✅ Develop and manage branding campaigns to increase awareness and trust.
✅ Ensure consistency in messaging and visual identity across all marketing materials.
✅ Plan and execute community engagement activities to build relationships and increase brand visibility.
✅ Develop partnerships with local organizations and participate in community events.
✅ Manage public relations efforts, including media relations and crisis communication.
✅ Oversee the creation of marketing content, including brochures, newsletters, blog posts, and videos.
✅ Ensure content is accurate, relevant, and compliant with healthcare regulations.
✅ Collaborate with clinical staff to develop educational content that resonates with patients.
✅ Analyze marketing data to assess campaign performance and identify areas for improvement.
✅ Prepare regular reports on marketing activities, results, and ROI for senior management.
✅ Utilize CRM and other analytics tools to track patient journey and campaign effectiveness.
✅ Collaborate with cross-functional teams, including sales, clinical, and IT departments, to align marketing efforts with organizational goals.
✅ Manage relationships with external vendors and agencies.
ASSUMPTION: This role involves a high level of collaboration and requires strong communication, analytical, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
Experience: Minimum of 5 years of experience in marketing, with at least 2 years in the healthcare industry.
Required Skills:
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing tools and techniques.
- Excellent communication, analytical, and project management skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Knowledge of healthcare regulations and compliance (e.g., HIPAA).
- Proficiency in marketing automation and CRM software, preference with Hubspot.
Preferred Skills:
- Experience with patient engagement and retention strategies.
- Familiarity with healthcare analytics and data-driven decision-making.
- Certification in healthcare marketing or related areas.
ASSUMPTION: Candidates should have a strong background in digital marketing and a solid understanding of the healthcare industry.
💰 Compensation & Benefits
Salary Range: $70,000 to $85,000 commensurate with experience
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: All Care Therapies is a leading healthcare organization specializing in providing Speech, Occupational, and Physical Therapy services via telehealth or at onsite clinics.
Company Size: All Care Therapies is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.
Founded: All Care Therapies was founded in 2009 and has since grown to offer services in multiple locations across California and Nevada.
Company Description:
- All Care Therapies is dedicated to providing high-quality healthcare services through innovative technology and a patient-centered approach.
- The company offers a wide range of therapy services, including speech, occupational, and physical therapy, catering to diverse patient needs.
- All Care Therapies is committed to revolutionizing access to therapy services by making them more accessible, inclusive, and convenient for patients.
Company Specialties:
- Outpatient Therapy
- Speech Language
- Physical Therapy
- Speech Therapy
- Occupational Therapy
Company Website: http://www.allcaretherapies.com
ASSUMPTION: All Care Therapies is focused on expanding its reach and improving patient outcomes through strategic marketing efforts.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Healthcare Growth & Digital Marketing Manager will report directly to the Director of Marketing and will oversee marketing team members and external vendors.
Work Arrangement: This is an on-site position, with the primary office location in Cerritos, California. However, some flexibility for remote work may be available.
Growth Opportunities:
- As the company grows, there may be opportunities for the incumbent to take on additional responsibilities or advance to a senior marketing role.
- All Care Therapies offers professional development opportunities to help employees grow and advance in their careers.
- This role provides exposure to various aspects of marketing, allowing the incumbent to develop a well-rounded skill set.
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: All Care Therapies has multiple office locations across California and Nevada, with the primary office for this role in Cerritos, California.
Office Location(s): 17785 Center Court Dr N, Suite 310, Cerritos, California 90703, US
Geographic Context:
- The office is located in the Cerritos, California, area, offering easy access to local amenities and public transportation.
- The region has a Mediterranean climate, with mild winters and warm, dry summers.
- The office is situated near various shopping, dining, and entertainment options, providing employees with plenty of opportunities to explore the local area.
Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for remote work or adjusted hours as needed.
ASSUMPTION: The work environment at All Care Therapies is collaborative and supportive, with a focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit.
- In-depth interview with the Director of Marketing to discuss the role, responsibilities, and career growth opportunities.
- Skills assessment or case study presentation to evaluate the candidate's marketing and analytical skills.
- Final interview with senior leadership to discuss the candidate's fit within the organization and answer any remaining questions.
Key Assessment Areas:
- Digital marketing expertise and strategic thinking.
- Analytical skills and data-driven decision-making.
- Communication and presentation skills.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, digital marketing skills, and understanding of the healthcare industry.
- Prepare for the interview by researching All Care Therapies and the healthcare industry, and be ready to discuss your marketing strategies and ideas for the role.
- If asked to complete a skills assessment or case study, focus on demonstrating your ability to analyze data, develop marketing strategies, and create engaging content.
ATS Keywords: Digital Marketing, Healthcare Marketing, SEO, SEM, Social Media, Email Marketing, Content Marketing, Patient Engagement, Analytics, Marketing Automation, CRM Software, HIPAA, Healthcare Regulations
ASSUMPTION: The interview process at All Care Therapies is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the organization and the role.
🛠️ Tools & Technologies
- Hubspot (preferred)
- Google Analytics
- SEMrush or similar SEO tools
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- CRM software (e.g., Salesforce, Zoho CRM)
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and may vary based on the organization's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and integrity
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic environment
- Strong focus on collaboration and teamwork
- Data-driven decision-making and continuous learning
- Adaptability and flexibility in a growing organization
Self-Assessment Questions:
- How do you ensure that marketing strategies align with patient needs and preferences?
- Can you describe a time when you had to adapt your marketing approach based on data or feedback?
- How do you balance strategic thinking with hands-on execution in your marketing role?
ASSUMPTION: All Care Therapies values candidates who are passionate about improving patient outcomes, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously.
- Keeping up with the latest digital marketing trends and tools.
- Balancing the need for data-driven decision-making with the need for quick execution.
- Navigating healthcare regulations and compliance requirements.
ASSUMPTION: These challenges can be overcome with strong organizational skills, a solid understanding of digital marketing best practices, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Growth Marketing Manager in other industries, but with a focus on the unique aspects of the healthcare industry.
- Compared to other marketing roles in healthcare, this position has a stronger focus on digital marketing and patient engagement.
- Career paths for this role may include advancement to a Director of Marketing or Chief Marketing Officer position, with potential opportunities in other healthcare organizations or related industries.
ASSUMPTION: This role offers a unique opportunity to apply digital marketing skills in the healthcare industry, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase patient acquisition for a specific therapy service.
- Analyzing patient data to identify trends and opportunities for targeted marketing campaigns.
- Creating and implementing a patient engagement strategy to improve patient satisfaction and loyalty.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic marketing campaigns, analyze data, and create engaging content.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- How does All Care Therapies measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- What opportunities are there for professional development and growth within the marketing department and the organization as a whole?
- How does All Care Therapies approach community engagement and partnerships, and how can I contribute to these efforts?
- What are the biggest marketing challenges facing All Care Therapies, and how can this role help address them?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the organization, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/AllCareTherapies/744000051871561-healthcare-growth-digital-marketing-manager
- Tailor your resume and cover letter to highlight your relevant marketing experience, digital marketing skills, and understanding of the healthcare industry.
- Prepare for the interview by researching All Care Therapies and the healthcare industry, and be ready to discuss your marketing strategies and ideas for the role.
- If asked to complete a skills assessment or case study, focus on demonstrating your ability to analyze data, develop marketing strategies, and create engaging content.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
