📌 Core Information
🔹 Job Title: Healthcare Growth & Digital Marketing Manager
🔹 Company: All Care Therapies
🔹 Location: Cerritos, CA (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Healthcare, Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans to increase awareness, patient acquisition, and retention for healthcare services.
- Overseeing digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
- Managing the organization's website and ensuring it is optimized for user experience and lead generation.
- Collaborating with various departments to ensure marketing strategies align with business objectives and regulatory requirements.
ASSUMPTION: This role requires a strong understanding of the healthcare industry, digital marketing tools, and the ability to work in a fast-paced environment. Experience in healthcare marketing and digital marketing is crucial for success in this position.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing plans to support the organization's goals.
✅ Analyze market trends, patient demographics, and competitive landscape to inform marketing strategies.
✅ Set and monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
✅ Utilize marketing automation tools to enhance campaign efficiency and personalization.
✅ Design and execute patient engagement initiatives to improve patient satisfaction and loyalty.
✅ Develop targeted communication plans to address patient needs and enhance their overall experience.
✅ Implement patient feedback mechanisms and analyze data to make informed marketing decisions.
✅ Maintain and enhance the organization's brand identity and reputation.
✅ Plan and execute community engagement activities to build relationships and increase brand visibility.
✅ Develop partnerships with local organizations and participate in community events.
✅ Manage public relations efforts, including media relations and crisis communication.
✅ Oversee the creation of marketing content, including brochures, newsletters, blog posts, and videos.
✅ Ensure content is accurate, relevant, and compliant with healthcare regulations.
✅ Analyze marketing data to assess campaign performance and identify areas for improvement.
✅ Prepare regular reports on marketing activities, results, and ROI for senior management.
✅ Collaborate with cross-functional teams, including sales, clinical, and IT departments, to align marketing efforts with organizational goals.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various departments and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
Experience: Minimum of 5 years of experience in marketing, with at least 2 years in the healthcare industry.
Required Skills:
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing tools and techniques.
- Excellent communication, analytical, and project management skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Knowledge of healthcare regulations and compliance (e.g., HIPAA).
- Proficiency in marketing automation and CRM software, preference with Hubspot.
Preferred Skills:
- Experience with patient engagement and retention strategies.
- Familiarity with healthcare analytics and data-driven decision-making.
- Certification in healthcare marketing or related areas.
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the industry and the job responsibilities.
💰 Compensation & Benefits
Salary Range: $70,000 to $85,000 commensurate with experience. ASSUMPTION: This salary range is based on industry standards for a Marketing Manager role in the healthcare sector with 5-10 years of experience in the Los Angeles area.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: All Care Therapies operates in the healthcare industry, specifically focusing on speech, occupational, and physical therapy services. The market is competitive, with a growing demand for accessible and high-quality healthcare services.
Company Size: All Care Therapies is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment. This size allows for opportunities to make a significant impact and grow professionally.
Founded: All Care Therapies was founded in 2009, with a mission to revolutionize access to speech, occupational, and physical therapies.
Company Description:
- All Care Therapies is a leading healthcare organization dedicated to providing high-quality speech, occupational, and physical therapy services via telehealth or at onsite clinics.
- The company is committed to delivering accessible, inclusive, and quality care to patients, with a focus on empowering therapists to create flexible schedules that work for them.
- All Care Therapies offers a powerful technology platform that supports multiple languages and allows patients to access care from any location of their choosing.
Company Specialties:
- Outpatient Therapy
- Speech Language
- Physical Therapy
- Speech Therapy
- Occupational Therapy
Company Website: http://www.allcaretherapies.com
ASSUMPTION: All Care Therapies is an equal opportunity employer that values diversity and inclusion. The company's mission and values are reflected in its commitment to providing accessible and high-quality care to patients.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity to grow and develop within the organization.
Reporting Structure: The Healthcare Growth & Digital Marketing Manager will report directly to the Vice President of Marketing and collaborate with various departments, including sales, clinical, and IT.
Work Arrangement: This role is on-site with remote flexibility, allowing for a balance between in-person collaboration and remote work.
Growth Opportunities:
- Advancement to a Director or Vice President of Marketing role as the company grows and expands its marketing efforts.
- Opportunities to specialize in specific areas of marketing, such as digital marketing, brand management, or patient engagement.
- Professional development opportunities, such as training, workshops, or certifications, to enhance skills and knowledge.
ASSUMPTION: All Care Therapies values employee growth and development, providing opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: All Care Therapies has multiple clinic locations and a corporate headquarters in Cerritos, California. The office environment is professional, collaborative, and supportive of employee growth and development.
Office Location(s): 17785 Center Court Dr N, Suite 310, Cerritos, CA 90703, US
Geographic Context:
- The Cerritos office is located in the Los Angeles metropolitan area, providing easy access to various amenities, cultural attractions, and entertainment options.
- The area has a diverse population and offers a mix of urban and suburban living options.
- The climate is mild and Mediterranean, with warm, dry summers and mild, wet winters.
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The work environment at All Care Therapies is collaborative and supportive, with a focus on employee growth and development. The company values work-life balance and offers flexible work arrangements to accommodate employees' needs.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit.
- In-person or virtual interview with the hiring manager and a member of the marketing team.
- Final interview with the Vice President of Marketing.
- Background check and reference check for the final candidate.
Key Assessment Areas:
- Marketing strategy and campaign development
- Digital marketing expertise and knowledge of healthcare regulations
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the healthcare industry.
- Demonstrate your understanding of digital marketing tools and techniques, as well as your ability to analyze market trends and patient demographics.
- Prepare examples of successful marketing campaigns you have developed and executed, focusing on their impact on patient acquisition, retention, and engagement.
- Be ready to discuss your familiarity with healthcare regulations and compliance, as well as your ability to work in a fast-paced environment and manage multiple projects simultaneously.
ATS Keywords: Digital Marketing, Healthcare Marketing, Patient Acquisition, Patient Retention, Marketing Strategy, Digital Marketing Tools, Healthcare Regulations, Marketing Campaigns, Marketing Analytics, Marketing Automation, CRM Software
ASSUMPTION: All Care Therapies uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Hubspot (preferred) or other marketing automation software
- CRM software (e.g., Salesforce, Hubspot CRM)
- SEO and SEM tools (e.g., Google Analytics, Google Ads, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Content management system (CMS) for the organization's website (e.g., WordPress, Drupal)
ASSUMPTION: Proficiency in marketing automation and CRM software, with a preference for Hubspot, is required for this role. Familiarity with other digital marketing tools and technologies is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: All Care Therapies prioritizes the needs and well-being of its patients, ensuring that all marketing efforts are focused on improving patient outcomes and enhancing their overall experience.
- Inclusive: The company values diversity and promotes an inclusive work environment that welcomes and supports employees from all backgrounds.
- Collaborative: All Care Therapies fosters a collaborative work environment that encourages teamwork, open communication, and mutual respect.
Work Style:
- Fast-paced: The marketing department operates in a fast-paced environment, requiring employees to be adaptable, proactive, and able to manage multiple projects simultaneously.
- Data-driven: All Care Therapies uses data and analytics to inform marketing strategies and measure campaign performance. Employees are expected to be comfortable working with data and using it to make informed decisions.
- Patient-focused: The company's mission and values are centered around providing high-quality, accessible, and patient-centric care. Employees are expected to be passionate about improving patient outcomes and enhancing the patient experience.
Self-Assessment Questions:
- How do you align with All Care Therapies' patient-centric value, and how have you demonstrated this in your previous roles?
- How do you approach working in a fast-paced, data-driven environment, and how have you applied this in your previous marketing experiences?
- How do you ensure that your marketing strategies and campaigns are inclusive and accessible to diverse patient populations?
ASSUMPTION: All Care Therapies values employees who are passionate about improving patient outcomes, adaptable to a fast-paced work environment, and committed to fostering an inclusive and collaborative work culture.
⚠️ Potential Challenges
- The competitive nature of the healthcare industry may require continuous innovation and adaptation of marketing strategies to maintain a competitive edge.
- Balancing the needs of various departments and stakeholders may present challenges in aligning marketing efforts with business objectives and regulatory requirements.
- The fast-paced nature of the role may require employees to manage multiple projects simultaneously and prioritize their time effectively.
- Working with sensitive patient data and ensuring compliance with healthcare regulations may present unique challenges and require a strong understanding of HIPAA and other relevant regulations.
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the healthcare industry, this position places a greater emphasis on digital marketing and patient engagement strategies.
- All Care Therapies' focus on accessibility and inclusivity sets it apart from other healthcare organizations, requiring a unique approach to marketing and patient acquisition strategies.
- Career progression in this role may involve specializing in specific areas of marketing, such as digital marketing, brand management, or patient engagement, rather than moving into a more general marketing leadership position.
ASSUMPTION: This role offers a unique opportunity to work in a growing and innovative healthcare organization, with a focus on digital marketing and patient engagement strategies.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase patient acquisition and retention for a specific therapy service line.
- Analyzing patient data to identify trends and opportunities for targeted marketing campaigns, and using this information to inform marketing strategies and improve patient outcomes.
- Collaborating with clinical staff to develop and implement patient education initiatives that enhance patient satisfaction and loyalty.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Healthcare Growth & Digital Marketing Manager role at All Care Therapies.
❓ Key Questions to Ask During Interview
- How does All Care Therapies measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does All Care Therapies support the professional development and growth of its marketing employees?
- What are the most important qualities and skills for success in this role, and how have you seen these qualities manifest in previous employees?
- How does All Care Therapies ensure that its marketing strategies and campaigns are inclusive and accessible to diverse patient populations?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the healthcare industry.
- Prepare examples of successful marketing campaigns you have developed and executed, focusing on their impact on patient acquisition, retention, and engagement.
- Be ready to discuss your familiarity with healthcare regulations and compliance, as well as your ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
