Healthcare Growth & Digital Marketing Manager

📌 Core Information

🔹 Job Title: Healthcare Growth & Digital Marketing Manager

🔹 Company: All Care Therapies

🔹 Location: Cerritos, California

🔹 Job Type: Full-time

🔹 Category: Healthcare

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans to increase awareness, patient acquisition, and retention for healthcare services.
• Collaborating with various departments to ensure marketing strategies align with business objectives and regulatory requirements.
• Analyzing market trends, patient demographics, and competitive landscape to inform marketing strategies.
• Overseeing digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
• Managing the organization's website and ensuring it is optimized for user experience and lead generation.

ASSUMPTION: This role requires a dynamic and experienced marketing professional with a strong understanding of the healthcare industry and digital marketing tools and techniques.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing plans to support the organization's goals.

✅ Analyze market trends, patient demographics, and competitive landscape to inform marketing strategies.

✅ Set and monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.

✅ Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.

✅ Manage the organization's website and ensure it is optimized for user experience and lead generation.

✅ Utilize marketing automation tools to enhance campaign efficiency and personalization.

✅ Design and execute patient engagement initiatives to improve patient satisfaction and loyalty.

✅ Develop targeted communication plans to address patient needs and enhance their overall experience.

✅ Implement patient feedback mechanisms and analyze data to make informed marketing decisions.

✅ Maintain and enhance the organization's brand identity and reputation.

✅ Develop and manage branding campaigns to increase awareness and trust.

✅ Ensure consistency in messaging and visual identity across all marketing materials.

✅ Plan and execute community engagement activities to build relationships and increase brand visibility.

✅ Develop partnerships with local organizations and participate in community events.

✅ Manage public relations efforts, including media relations and crisis communication.

✅ Oversee the creation of marketing content, including brochures, newsletters, blog posts, and videos.

✅ Ensure content is accurate, relevant, and compliant with healthcare regulations.

✅ Coordinate with clinical staff to develop educational content that resonates with patients.

✅ Analyze marketing data to assess campaign performance and identify areas for improvement.

✅ Prepare regular reports on marketing activities, results, and ROI for senior management.

✅ Utilize CRM and other analytics tools to track patient journey and campaign effectiveness.

✅ Collaborate with cross-functional teams, including sales, clinical, and IT departments, to align marketing efforts with organizational goals.

✅ Manage relationships with external vendors and agencies.

ASSUMPTION: This role requires strong analytical, communication, and project management skills, as well as the ability to work in a fast-paced environment and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

Experience: Minimum of 5 years of experience in marketing, with at least 2 years in the healthcare industry.

Required Skills:

• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and techniques.
• Excellent communication, analytical, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of healthcare regulations and compliance (e.g., HIPAA).
• Proficiency in marketing automation and CRM software, preference with Hubspot.

Preferred Skills:

• Experience with patient engagement and retention strategies.
• Familiarity with healthcare analytics and data-driven decision-making.
• Certification in healthcare marketing or related areas.

ASSUMPTION: Candidates with relevant experience in healthcare marketing and a strong understanding of digital marketing tools and techniques are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $70,000 to $85,000 commensurate with experience

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the healthcare industry with the required experience level. Benefits may vary based on employment status and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: All Care Therapies operates in the healthcare industry, specifically focusing on speech, occupational, and physical therapies. The company offers services via telehealth and at onsite clinics, making it a unique player in the market.

Company Size: All Care Therapies has 51-200 employees, which means it is a mid-sized company. This size allows for a more personal work environment while still offering opportunities for growth and collaboration.

Founded: All Care Therapies was founded in 2009, making it a well-established company with a decade of experience in the industry.

Company Description:

• All Care Therapies is a leading healthcare organization dedicated to providing high-quality speech, occupational, and physical therapy services.
• The company offers services via telehealth, making it accessible and convenient for patients.
• All Care Therapies is committed to delivering patient-centric care and enhancing the patient experience.

Company Specialties:

• Outpatient Therapy
• Speech Language
• Physical Therapy
• Speech Therapy
• Occupational Therapy

Company Website: http://www.allcaretherapies.com

ASSUMPTION: All Care Therapies is a well-established company with a strong commitment to patient care and a unique offering in the healthcare industry.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive marketing initiatives within the organization.

Reporting Structure: The Healthcare Growth & Digital Marketing Manager will report directly to the Director of Marketing and work closely with various departments, including sales, clinical, and IT.

Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work. The work arrangement allows for a balance between collaboration and independent work.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for advancement within the marketing department or other areas of the organization.
• The role offers the chance to gain experience in healthcare marketing and develop skills in digital marketing, patient engagement, and campaign management.
• All Care Therapies provides professional development opportunities to help employees grow and advance in their careers.

ASSUMPTION: This role offers a unique opportunity to gain experience in healthcare marketing and contribute to the growth and success of a well-established company.

🌍 Location & Work Environment

Office Type: All Care Therapies has multiple office locations, with the headquarters in Cerritos, California. The offices are designed to be comfortable, collaborative, and conducive to productivity.

Office Location(s): 17785 Center Court Dr N, Suite 310, Cerritos, California 90703, US

Geographic Context:

• The Cerritos office is located in the Los Angeles metropolitan area, offering easy access to major highways and public transportation.
• The area is known for its diverse culture, vibrant communities, and numerous amenities, including shopping, dining, and entertainment options.
• The office is close to several parks and recreational facilities, providing opportunities for outdoor activities and relaxation.

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for occasional remote work.

ASSUMPTION: The work environment at All Care Therapies is collaborative, supportive, and focused on delivering high-quality patient care. The office location in Cerritos offers easy access to major highways and public transportation, as well as numerous amenities and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Director of Marketing
• Final interview with key stakeholders, including clinical and sales team members
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Digital marketing expertise and knowledge of healthcare regulations
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant experience in healthcare marketing and digital marketing campaigns.
• Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications.
• Prepare examples of successful marketing campaigns you have developed and executed, focusing on results and ROI.
• Research All Care Therapies and be prepared to discuss how your skills and experience align with the company's mission and values.

ATS Keywords: Digital Marketing, Healthcare Marketing, SEO, SEM, Social Media, Email Marketing, Content Marketing, Marketing Automation, CRM, Patient Engagement, Brand Management, Public Relations, Market Analysis, Community Engagement, Communication, Marketing Strategy, Campaign Development, Problem-Solving, Analytical Skills, Cultural Fit

ASSUMPTION: The application process for this role is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit with the company. Applicants should be prepared to provide examples of their marketing experience and discuss their approach to campaign development and execution.

🛠️ Tools & Technologies

• Hubspot
• Google Analytics
• SEMrush
• Hootsuite
• Mailchimp
• WordPress
• CRM software (e.g., Salesforce, Zoho CRM)

ASSUMPTION: The tools and technologies listed are commonly used in digital marketing and healthcare marketing. Candidates should be familiar with these tools and be able to demonstrate their proficiency in using them to execute marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric care
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and professionalism
• Accountability and results-driven approach

Work Style:

• Fast-paced and dynamic environment
• Focus on results and ROI
• Strong emphasis on collaboration and communication
• Opportunities for professional growth and development
• Flexible work arrangement with occasional remote work opportunities

Self-Assessment Questions:

• How do your marketing skills and experience align with All Care Therapies' commitment to patient-centric care?
• How do you approach collaboration and communication in a fast-paced, dynamic work environment?
• What strategies have you used to measure the success of your marketing campaigns, and how do you use that data to inform future campaigns?

ASSUMPTION: All Care Therapies values a strong cultural fit with its employees, emphasizing patient-centric care, collaboration, and a results-driven approach. Candidates should be prepared to discuss their alignment with these values and their approach to marketing in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• The role requires a strong understanding of both digital marketing tools and techniques and healthcare regulations and compliance.
• The fast-paced, dynamic work environment may be challenging for candidates who prefer a more structured or slower-paced work environment.
• The role requires strong analytical skills and the ability to manage multiple projects simultaneously, which may be challenging for candidates who struggle with time management or prioritization.
• The role may require occasional remote work, which may be challenging for candidates who prefer an on-site work environment.

ASSUMPTION: The potential challenges for this role are related to the fast-paced, dynamic work environment, the requirement for strong analytical skills, and the need for occasional remote work. Candidates should be prepared to discuss their ability to manage these challenges and how they approach time management, prioritization, and remote work.

📈 Similar Roles Comparison

• This role is unique in its focus on healthcare marketing and growth within a mid-sized healthcare organization.
• Compared to other marketing manager roles, this position offers a unique opportunity to gain experience in healthcare marketing and contribute to the growth and success of a well-established company.
• Career paths for this role may include advancement within the marketing department or other areas of the organization, as well as opportunities to transition into other marketing roles within the healthcare industry.

ASSUMPTION: This role offers a unique opportunity to gain experience in healthcare marketing and contribute to the growth and success of a well-established company. Candidates should be prepared to discuss their interest in healthcare marketing and their long-term career goals.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to increase patient acquisition for a new service line.
• Analyzing patient data to identify trends and opportunities for patient engagement and retention initiatives.
• Collaborating with clinical staff to develop educational content that resonates with patients and enhances their overall experience.

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for the Healthcare Growth & Digital Marketing Manager role. Candidates should be prepared to discuss their experience with similar projects and their approach to campaign development and execution.

❓ Key Questions to Ask During Interview

• How does All Care Therapies approach patient engagement and retention, and how can marketing efforts support these initiatives?
• What are the key priorities for the first 90 days in this role, and how can I contribute to achieving these goals?
• How does All Care Therapies support the professional development and growth of its marketing team members?
• What are the key challenges facing the healthcare industry, and how can marketing efforts help address these challenges?
• How does All Care Therapies measure the success of its marketing campaigns, and how can I contribute to improving campaign performance and ROI?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the healthcare industry. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and their commitment to the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience in healthcare marketing and digital marketing campaigns.
• Prepare examples of successful marketing campaigns you have developed and executed, focusing on results and ROI.
• Research All Care Therapies and be prepared to discuss how your skills and experience align with the company's mission and values.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.