Healthcare Growth & Digital Marketing Manager

📌 Core Information

🔹 Job Title: Healthcare Growth & Digital Marketing Manager

🔹 Company: All Care Therapies

🔹 Location: Cerritos, CA (with remote flexibility)

🔹 Job Type: Full-time

🔹 Category: Healthcare, Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans to increase awareness, patient acquisition, and retention for healthcare services.
• Overseeing digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
• Managing the organization's website and ensuring it is optimized for user experience and lead generation.
• Collaborating with various departments to align marketing strategies with business objectives and regulatory requirements.
• Analyzing market trends, patient demographics, and competitive landscape to inform marketing strategies.

ASSUMPTION: This role requires a strong understanding of the healthcare industry, digital marketing tools, and patient-centric marketing strategies. Successful candidates will have a proven track record of developing and executing successful marketing campaigns.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing plans to support the organization's goals.

✅ Analyze market trends, patient demographics, and competitive landscape to inform marketing strategies.

✅ Set and monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.

✅ Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.

✅ Manage the organization's website and ensure it is optimized for user experience and lead generation.

✅ Utilize marketing automation tools to enhance campaign efficiency and personalization.

✅ Design and execute patient engagement initiatives to improve patient satisfaction and loyalty.

✅ Develop targeted communication plans to address patient needs and enhance their overall experience.

✅ Implement patient feedback mechanisms and analyze data to make informed marketing decisions.

✅ Maintain and enhance the organization's brand identity and reputation.

✅ Develop and manage branding campaigns to increase awareness and trust.

✅ Ensure consistency in messaging and visual identity across all marketing materials.

✅ Plan and execute community engagement activities to build relationships and increase brand visibility.

✅ Develop partnerships with local organizations and participate in community events.

✅ Manage public relations efforts, including media relations and crisis communication.

✅ Oversee the creation of marketing content, including brochures, newsletters, blog posts, and videos.

✅ Ensure content is accurate, relevant, and compliant with healthcare regulations.

✅ Coordinate with clinical staff to develop educational content that resonates with patients.

✅ Analyze marketing data to assess campaign performance and identify areas for improvement.

✅ Prepare regular reports on marketing activities, results, and ROI for senior management.

✅ Utilize CRM and other analytics tools to track patient journey and campaign effectiveness.

✅ Collaborate with cross-functional teams, including sales, clinical, and IT departments, to align marketing efforts with organizational goals.

✅ Manage relationships with external vendors and agencies.

ASSUMPTION: This role requires strong communication, analytical, and project management skills. Successful candidates will be able to work in a fast-paced environment and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

Experience: Minimum of 5 years of experience in marketing, with at least 2 years in the healthcare industry.

Required Skills:

• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and techniques.
• Excellent communication, analytical, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of healthcare regulations and compliance (e.g., HIPAA).
• Proficiency in marketing automation and CRM software, preference with Hubspot.

Preferred Skills:

• Experience with patient engagement and retention strategies.
• Familiarity with healthcare analytics and data-driven decision-making.
• Certification in healthcare marketing or related areas.

ASSUMPTION: Candidates with a strong background in digital marketing and a solid understanding of the healthcare industry will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $70,000 to $85,000 commensurate with experience

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Flexible remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the healthcare industry with the given experience level. Benefits may vary based on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: All Care Therapies is a leading healthcare organization specializing in providing Speech, Occupational, and Physical Therapy services via telehealth or at onsite clinics. The company operates in a competitive market with a focus on patient-centric care and accessibility.

Company Size: All Care Therapies has 51-200 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: All Care Therapies was founded in 2009, with a mission to revolutionize access to speech, occupational, and physical therapies.

Company Description:

• All Care Therapies is dedicated to providing high-quality healthcare services through innovative technology and a patient-centric approach.
• The company offers a wide range of therapy services, including speech, occupational, and physical therapy, both online and in-person.
• All Care Therapies is committed to expanding access to care, supporting multiple languages, and empowering therapists to create flexible schedules.

Company Specialties:

• Outpatient Therapy
• Speech Language Therapy
• Physical Therapy
• Speech Therapy
• Occupational Therapy

Company Website: http://www.allcaretherapies.com

ASSUMPTION: All Care Therapies is a growing healthcare organization with a focus on innovation and patient-centric care. Successful candidates will be excited about the opportunity to contribute to the company's mission and growth.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the marketing department and the organization.

Reporting Structure: The Healthcare Growth & Digital Marketing Manager will report directly to the Vice President of Marketing and collaborate with various departments, including sales, clinical, and IT.

Work Arrangement: This role is on-site with remote flexibility. Employees can expect a hybrid work arrangement, with the option to work remotely up to two days per week.

Growth Opportunities:

• Advancement to a senior marketing role within the organization.
• Expansion of responsibilities to include additional marketing channels or therapeutic areas.
• Opportunities to mentor junior marketing team members and contribute to their professional development.

ASSUMPTION: This role offers significant growth potential for candidates eager to develop their marketing skills and make a meaningful impact on the organization's success.

🌍 Location & Work Environment

Office Type: All Care Therapies has multiple clinic locations and a hybrid work environment, allowing employees to work on-site or remotely.

Office Location(s): Cerritos, CA (with remote flexibility)

Geographic Context:

• The Cerritos office is located in the Los Angeles metropolitan area, offering easy access to urban amenities and cultural attractions.
• The region has a Mediterranean climate, with mild winters and warm summers.
• The cost of living in the area is relatively high compared to the national average.

Work Schedule: Full-time, 40 hours per week. Flexible remote work options available.

ASSUMPTION: The hybrid work arrangement and central location of the Cerritos office provide employees with a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral interview to discuss past experiences and problem-solving skills.
• Final interview with the Vice President of Marketing to discuss long-term goals and fit within the organization.

Key Assessment Areas:

• Digital marketing expertise and strategic thinking.
• Understanding of the healthcare industry and patient-centric marketing strategies.
• Communication and presentation skills.
• Adaptability and ability to work in a fast-paced environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and healthcare industry knowledge.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments.
• Research All Care Therapies and the healthcare industry to demonstrate your enthusiasm and understanding of the role.

ATS Keywords: Digital Marketing, Healthcare Marketing, Patient Acquisition, Patient Retention, SEO, SEM, Marketing Automation, CRM, Marketing Campaigns, Brand Management, Public Relations, Community Engagement, Market Analysis, Healthcare Regulations, HIPAA

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, cultural fit, and ability to thrive in a fast-paced environment.

🛠️ Tools & Technologies

• Hubspot
• Google Analytics
• SEMrush or similar SEO tools
• CRM software (e.g., Salesforce, Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: Successful candidates will have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric care
• Innovation and continuous improvement
• Collaboration and teamwork
• Empowerment and flexibility
• Accessibility and inclusivity

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Patient-focused and empathetic

Self-Assessment Questions:

• How do you ensure that your marketing strategies are patient-centric and align with the company's values?
• Describe a time when you had to adapt to a significant change in your work environment or marketing strategy. How did you approach this challenge, and what was the outcome?
• How do you prioritize and manage multiple projects simultaneously, and how do you ensure that you are meeting the needs of your stakeholders?

ASSUMPTION: All Care Therapies values candidates who are passionate about patient-centric care, innovative thinking, and strong collaboration skills. Successful candidates will be able to thrive in a fast-paced, dynamic work environment and demonstrate a strong commitment to the company's mission and values.

⚠️ Potential Challenges

• The healthcare industry is highly regulated, and marketing strategies must comply with strict guidelines and standards.
• Managing multiple marketing channels and campaigns simultaneously can be challenging and requires strong organizational skills and prioritization.
• The role may require occasional travel to attend industry events, conferences, or meetings with external vendors and partners.
• The cost of living in the Los Angeles metropolitan area may be higher than in other regions, which could impact the overall compensation package.

ASSUMPTION: Successful candidates will be able to navigate the complexities of the healthcare industry, manage multiple projects effectively, and adapt to the dynamic nature of the role and the organization.

📈 Similar Roles Comparison

• This role is unique in its focus on digital marketing within the healthcare industry, with a specific emphasis on patient acquisition and retention strategies.
• Compared to other marketing roles in the healthcare industry, this position offers a greater emphasis on digital marketing channels and a stronger focus on patient-centric care.
• Career progression in this role may lead to senior marketing positions within the organization or related roles in other healthcare or digital marketing-focused companies.

ASSUMPTION: This role offers a unique opportunity for marketing professionals with a strong background in digital marketing and a passion for patient-centric care to make a significant impact on the organization's success.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to increase patient acquisition for a new therapy service line.
• Analyzing patient engagement data to identify trends and opportunities for improvement in patient retention strategies.
• Collaborating with clinical staff to create patient education materials that enhance the patient experience and improve health outcomes.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the successful candidate in this role.

❓ Key Questions to Ask During Interview

• How does All Care Therapies support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role contribute to addressing them?
• How does All Care Therapies measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other marketing professionals within the organization or industry?
• How does All Care Therapies ensure that its marketing strategies are patient-centric and aligned with the company's values and mission?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to the organization's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and healthcare industry knowledge.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments.
• Research All Care Therapies and the healthcare industry to demonstrate your enthusiasm and understanding of the role.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.