Healthcare Growth & Digital Marketing Manager

📌 Core Information

🔹 Job Title: Healthcare Growth & Digital Marketing Manager

🔹 Company: All Care Therapies

🔹 Location: Cerritos, CA (with remote flexibility)

🔹 Job Type: Full-time

🔹 Category: Healthcare

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans to increase awareness, patient acquisition, and retention for healthcare services.
• Collaborating with various departments to ensure marketing strategies align with business objectives and regulatory requirements.
• Overseeing digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
• Managing the organization's website and ensuring it is optimized for user experience and lead generation.
• Designing and executing patient engagement initiatives to improve patient satisfaction and loyalty.

ASSUMPTION: This role requires a dynamic and experienced marketing professional with a deep understanding of the healthcare industry and strong analytical skills to create patient-centric marketing campaigns.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing plans to support the organization's goals.

✅ Analyze market trends, patient demographics, and competitive landscape to inform marketing strategies.

✅ Set and monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.

✅ Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.

✅ Manage the organization's website and ensure it is optimized for user experience and lead generation.

✅ Utilize marketing automation tools to enhance campaign efficiency and personalization.

✅ Design and execute patient engagement initiatives to improve patient satisfaction and loyalty.

✅ Develop targeted communication plans to address patient needs and enhance their overall experience.

✅ Implement patient feedback mechanisms and analyze data to make informed marketing decisions.

✅ Maintain and enhance the organization's brand identity and reputation.

✅ Develop and manage branding campaigns to increase awareness and trust.

✅ Ensure consistency in messaging and visual identity across all marketing materials.

✅ Plan and execute community engagement activities to build relationships and increase brand visibility.

✅ Develop partnerships with local organizations and participate in community events.

✅ Manage public relations efforts, including media relations and crisis communication.

✅ Oversee the creation of marketing content, including brochures, newsletters, blog posts, and videos.

✅ Ensure content is accurate, relevant, and compliant with healthcare regulations.

✅ Collaborate with clinical staff to develop educational content that resonates with patients.

✅ Analyze marketing data to assess campaign performance and identify areas for improvement.

✅ Prepare regular reports on marketing activities, results, and ROI for senior management.

✅ Utilize CRM and other analytics tools to track patient journey and campaign effectiveness.

✅ Collaborate with cross-functional teams, including sales, clinical, and IT departments, to align marketing efforts with organizational goals.

✅ Manage relationships with external vendors and agencies.

ASSUMPTION: This role involves a high level of collaboration and requires strong communication, analytical, and project management skills to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

Experience: Minimum of 5 years of experience in marketing, with at least 2 years in the healthcare industry.

Required Skills:

• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and techniques.
• Excellent communication, analytical, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of healthcare regulations and compliance (e.g., HIPAA).
• Proficiency in marketing automation and CRM software, preference with Hubspot.

Preferred Skills:

• Experience with patient engagement and retention strategies.
• Familiarity with healthcare analytics and data-driven decision-making.
• Certification in healthcare marketing or related areas.

ASSUMPTION: Candidates with a strong background in digital marketing and a passion for improving patient outcomes will excel in this role.

💰 Compensation & Benefits

Salary Range: $70,000 to $85,000 commensurate with experience

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, 40 hours per week, with flexible remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the healthcare industry with the required experience level.

📌 Applicant Insights

🔍 Company Context

Industry: All Care Therapies operates in the healthcare industry, specifically focusing on providing Speech, Occupational, and Physical Therapy services via telehealth or onsite clinics.

Company Size: All Care Therapies has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.

Founded: All Care Therapies was founded in 2009, giving it over a decade of experience in the healthcare industry.

Company Description:

• All Care Therapies is a leading healthcare organization dedicated to providing high-quality Speech, Occupational, and Physical Therapy services.
• The company offers both telehealth and onsite clinic options, making it convenient for patients to access care.
• All Care Therapies is committed to delivering patient-centric care and improving patient outcomes through innovative technology and experienced clinical staff.

Company Specialties:

• Outpatient Therapy
• Speech Language
• Physical Therapy
• Speech Therapy
• Occupational Therapy

Company Website: http://www.allcaretherapies.com

ASSUMPTION: All Care Therapies' focus on patient-centric care and innovative technology makes it an attractive employer for marketing professionals seeking to make a positive impact in the healthcare industry.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Healthcare Growth & Digital Marketing Manager will report directly to the Vice President of Marketing and collaborate with various departments, including sales, clinical, and IT.

Work Arrangement: This role is on-site with remote flexibility, allowing for a blend of in-office and remote work.

Growth Opportunities:

• As All Care Therapies continues to grow, there may be opportunities for the right candidate to take on additional responsibilities or advance to a leadership role.
• The company's commitment to professional development may provide opportunities for training and skill-building.
• Working in a mid-sized company offers the chance to make a significant impact and contribute to the organization's success.

ASSUMPTION: Candidates who are proactive, results-driven, and eager to learn will find ample opportunities for growth and development in this role.

🌍 Location & Work Environment

Office Type: All Care Therapies' headquarters is located in Cerritos, California, with additional clinics and remote work options available.

Office Location(s): 17785 Center Court Dr N, Suite 310, Cerritos, CA 90703, US

Geographic Context:

• The Cerritos office is located in the Los Angeles metropolitan area, offering easy access to various amenities and cultural attractions.
• The region has a Mediterranean climate, with mild winters and warm summers.
• The office is conveniently located near major highways and public transportation options.

Work Schedule: The work schedule for this role is Monday through Friday, with flexible hours to accommodate remote work arrangements.

ASSUMPTION: The Cerritos office location and flexible work arrangements make it an attractive option for candidates seeking a convenient and balanced work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the hiring manager (Vice President of Marketing)
• Second-round interview with a panel of team members from various departments
• Final interview with the CEO or another senior leader
• Background check and reference verification

Key Assessment Areas:

• Marketing strategy and campaign development
• Digital marketing expertise and analytical skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and healthcare industry knowledge.
• Be prepared to discuss your approach to patient-centric marketing and your understanding of healthcare regulations.
• Demonstrate your ability to manage multiple projects and work in a fast-paced environment.
• Showcase your creativity and problem-solving skills through examples of successful marketing campaigns you've developed and executed.

ATS Keywords: Digital Marketing, Healthcare Marketing, Patient Acquisition, Patient Retention, SEO, SEM, Social Media, Email Marketing, Content Marketing, Marketing Automation, CRM, HIPAA, Marketing Strategy, Campaign Development, Project Management, Brand Management, Public Relations, Community Engagement, Marketing Content, Educational Content, Marketing Analytics, Marketing Reporting, Cross-functional Collaboration, Vendor Management

ASSUMPTION: Applicants who take the time to tailor their application materials and prepare thoughtful responses to interview questions will have a better chance of standing out and securing an offer.

🛠️ Tools & Technologies

• Hubspot
• Google Analytics
• SEMrush or similar SEO tools
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• CRM software (e.g., Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: All Care Therapies prioritizes the needs and well-being of its patients above all else.
• Innovative: The company embraces technology and continuous improvement to enhance patient outcomes and experiences.
• Collaborative: All Care Therapies fosters a culture of teamwork and open communication to drive success.

Work Style:

• Fast-paced: The marketing department operates in a dynamic and fast-paced environment, requiring adaptability and strong project management skills.
• Data-driven: Decisions are made based on data and analytics to optimize marketing efforts and improve patient outcomes.
• Patient-focused: All Care Therapies' marketing efforts are centered around enhancing the patient experience and improving patient outcomes.

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing campaigns in the healthcare industry?
• Are you comfortable working in a fast-paced, data-driven environment and managing multiple projects simultaneously?
• Do you share All Care Therapies' commitment to patient-centric care and continuous improvement?

ASSUMPTION: Candidates who align with All Care Therapies' values and work style will be better equipped to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Balancing multiple projects and priorities in a fast-paced environment
• Navigating healthcare regulations and compliance requirements
• Managing external vendors and agencies
• Adapting to changes in the healthcare industry and marketing landscape

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and demanding work environment.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Growth Marketing Manager position in other industries, but with a focus on the unique aspects of the healthcare industry.
• Compared to other marketing roles, this position requires a deeper understanding of healthcare regulations and patient-centric marketing strategies.
• Career progression in this role may lead to a Director of Marketing or Vice President of Marketing position, with the opportunity to advance to a leadership role within the organization.

ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experience align with the specific requirements of the healthcare industry.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to increase patient acquisition for a specific service line
• Analyzing patient data to identify trends and opportunities for targeted marketing initiatives
• Collaborating with clinical staff to create patient education materials and promotional content

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Healthcare Growth & Digital Marketing Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the biggest challenges facing the marketing department currently, and how can this role address them?
• How does All Care Therapies support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does All Care Therapies approach community engagement and partnerships with local organizations?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and healthcare industry knowledge.
• Prepare for your interviews by researching All Care Therapies' mission, values, and marketing strategies.
• Practice your presentation skills and be ready to discuss your approach to patient-centric marketing and healthcare regulations.
• Follow up with the hiring manager or HR department within one week of your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.