📌 Core Information
🔹 Job Title: Healthcare Marketer
🔹 Company: Blend360
🔹 Location: Fully Remote (U.S.)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Supporting the launch of new B2B commercial payment solutions for hospitals and healthcare organizations
- Designing and executing targeted B2B marketing campaigns across digital and traditional channels
- Collaborating with internal teams and external agencies to build impactful marketing initiatives
- Driving qualified leads for the sales team and ensuring campaign goals and messaging alignment
ASSUMPTION: This role requires a strong understanding of the healthcare industry and B2B marketing to drive successful campaigns and generate leads.
📋 Key Responsibilities
✅ Design and execute targeted B2B marketing campaigns focused on the healthcare industry
✅ Leverage key channels including LinkedIn, paid media, industry publications, and healthcare events to reach decision-makers
✅ Oversee the development and execution of healthcare-specific marketing collateral
✅ Manage the relationship with an external creative agency, including reviewing and approving copy and creative assets
✅ Support a calendar of industry events and ensure cohesive messaging across all touchpoints
✅ Build campaigns to drive qualified marketing leads and coordinate handoff to the sales team
✅ Collaborate with internal teams to ensure alignment of campaign goals and messaging
✅ Participate in regular check-ins and provide feedback to optimize marketing performance
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in B2B marketing, with a strong background in the healthcare sector
Required Skills:
- Deep understanding of healthcare organizations, hospital systems, or hospital procurement processes
- Experience running demand generation campaigns across digital and traditional channels
- Strong project management skills and experience working with creative agencies
- Excellent communication and content review skills
- Comfortable working independently and contributing both strategically and tactically
Preferred Skills:
- Experience working in or marketing for companies such as McKesson, Cardinal Health, or directly with hospital procurement teams
- Familiarity with healthcare trade publications, industry events, and thought leadership channels
- Prior exposure to B2B financial products or commercial payment solutions
ASSUMPTION: Candidates with a strong background in healthcare marketing and proven experience in demand generation campaigns are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $65.00 - $70.00 per hour
Benefits:
- Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is competitive for a contract role in the marketing industry, and benefits are standard for a full-time consultant position.
📌 Applicant Insights
🔍 Company Context
Industry: Blend360 is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.
Company Size: Blend360 has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Blend360 was founded in 2016, making it a relatively young company with a strong focus on innovation and continuous improvement.
Company Description:
- Blend360 is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy.
- The company believes that the power of people and AI can have a meaningful impact on the world, creating more fulfilling work and projects for its people and clients.
- Blend360 offers a range of services, including digital talent, technology, artificial intelligence, data science, data engineering, and business intelligence.
Company Specialties:
- Digital Talent
- Technology
- Artificial Intelligence
- Data Science
- Data Engineering
- Business Intelligence
Company Website: www.blend360.com
ASSUMPTION: Blend360's focus on AI and data-driven strategy makes it an attractive employer for candidates interested in cutting-edge technology and innovative problem-solving.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Healthcare Marketer will report directly to the Head of Segment and collaborate with internal teams and external agencies.
Work Arrangement: This is a fully remote role within the U.S., offering flexibility and work-life balance.
Growth Opportunities:
- Potential extension of the contract based on performance and client needs
- Opportunities to work on diverse projects and expand industry knowledge
- Possibility to transition to a full-time role or take on additional responsibilities
ASSUMPTION: This role offers growth opportunities through exposure to new industries, projects, and potential full-time employment with Blend360 or its clients.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office required
Office Location(s): N/A (fully remote)
Geographic Context:
- The U.S. offers a large talent pool and diverse healthcare market for candidates to tap into
- Working remotely allows for a flexible work-life balance and the ability to work from various locations within the U.S.
- Blend360's headquarters are in Columbia, Maryland, with additional offices in New York, NY; Eindhoven, Netherlands; Surrey, England; Denver, Colorado; and Hyderabad, India
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from various locations within the U.S. and maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Head of Segment and other team members
- Final interview or assessment, if required
Key Assessment Areas:
- Healthcare industry knowledge and understanding of hospital systems
- B2B marketing experience and demand generation campaign management
- Project management skills and experience working with creative agencies
- Communication and content review skills
Application Tips:
- Highlight relevant healthcare marketing experience and industry-specific knowledge
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful B2B marketing campaigns and their outcomes
- Research Blend360 and the client's industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: B2B Marketing, Healthcare Marketing, Campaign Development, Content Strategy, Project Management, Lead Generation, Stakeholder Collaboration, Digital Marketing, Traditional Marketing, Creative Agency Management, Communication Skills, Event Marketing, Healthcare Industry Knowledge, Demand Generation
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences, and be prepared to discuss their understanding of the healthcare industry and B2B marketing strategies during the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Candidates should have experience with marketing automation platforms, CRM software, and project management tools to effectively manage campaigns and collaborate with internal teams and external agencies.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Expertise
- Integrity
- Customer Focus
Work Style:
- Results-driven and focused on delivering meaningful impact
- Collaborative and inclusive, valuing diverse perspectives
- Adaptable and open to feedback, with a continuous learning mindset
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-impact environment focused on driving results?
- Are you comfortable working independently and collaborating with diverse teams?
- Do you embrace a continuous learning mindset and seek feedback to improve your performance?
ASSUMPTION: Candidates who align with Blend360's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Navigating the complex healthcare industry and understanding hospital systems
- Collaborating with internal teams and external agencies to ensure cohesive messaging and campaign success
- Generating qualified leads and driving sales team alignment
ASSUMPTION: Applicants should be prepared to manage multiple priorities, navigate complex industries, and collaborate effectively with diverse teams to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on the healthcare vertical within a global payments organization
- Compared to other B2B marketing roles, this position requires a deep understanding of the healthcare industry and hospital systems
- Career progression may involve transitioning to a full-time role or taking on additional responsibilities within Blend360 or its clients
ASSUMPTION: This role offers a unique opportunity to shape the go-to-market strategy for a newly formed healthcare vertical and may provide growth opportunities within Blend360 or its clients.
📝 Sample Projects
- Developing and executing a targeted LinkedIn campaign to reach hospital decision-makers
- Creating a series of blog posts or whitepapers to establish thought leadership in the healthcare payments space
- Managing an external creative agency to produce marketing collateral and ensure brand consistency
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Healthcare Marketer role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Blend360 support the growth and development of its consultants?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What are the next steps for this role after the initial 6-month contract period?
- How does Blend360 foster a culture of innovation and collaboration within its teams?
ASSUMPTION: Asking these questions will help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your understanding of the healthcare industry and B2B marketing strategies
- Prepare examples of successful B2B marketing campaigns and their outcomes to discuss during the interview process
- Research Blend360 and the client's industry to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
