Healthcare Marketing Lead Analyst (Campaigns, Digital, Content) - Scottsdale - Hybrid

📌 Core Information

🔹 Job Title: Healthcare Marketing Lead Analyst (Campaigns, Digital, Content) - Scottsdale - Hybrid

🔹 Company: The Cigna Group

🔹 Location: Scottsdale, Arizona, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (3 days/week) with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing programs for 18 health centers
• Collaborating with internal and external creative resources
• Supporting member outreach, broker marketing, and customer acquisition programs
• Enhancing websites and developing digital content
• Fulfilling collateral and promotional item requests

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on project management and cross-functional collaboration.

📋 Key Responsibilities

✅ Develop and execute marketing campaigns, including direct mail, events, and digital content

✅ Coordinate with internal and external creative resources for campaign development

✅ Maintain and update patient materials and website content

✅ Support marketing team and business partners with collateral and promotional item fulfillment

✅ Monitor key performance indicators (KPIs) for marketing campaigns and website updates

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: Minimum of 4 years of progressive marketing experience, with a focus on healthcare industry preferred

Required Skills:

• Proven experience in marketing campaign development and execution
• Strong project management skills
• Excellent writing and grammar skills
• Proficient interpersonal and presentation skills
• Ability to work independently and as part of a team
• Strong attention to detail

Preferred Skills:

• Experience with multi-channel creative execution
• Knowledge of branding and targeted messaging strategies
• Familiarity with website management and digital content development

ASSUMPTION: Candidates with experience in healthcare marketing and a strong portfolio of successful campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Senior Contributor role with 5-10 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours/week), with flexibility for a hybrid work arrangement (3 days on-site)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Cigna Group operates in the healthcare industry, focusing on health services, health insurance, and related products.

Company Size: The Cigna Group has 10,001+ employees, providing a large and diverse work environment.

Founded: The Cigna Group was founded in 1982 and has since grown into a global health company.

Company Description:

• Committed to creating a better future built on the vitality of every individual and every community
• Offers products and services marketed under Cigna Healthcare, Evernorth Health Services, or its subsidiaries
• Maintains sales capabilities in more than 30 countries and jurisdictions, with more than 190 million customer relationships around the world

Company Specialties:

• Healthcare services
• Health insurance
• Global health solutions

Company Website: https://www.thecignagroup.com/

ASSUMPTION: The Cigna Group's size and global presence offer opportunities for career growth and exposure to diverse markets.

📊 Role Analysis

Career Level: Senior Contributor (Band 3)

Reporting Structure: Reports to the Evernorth Care Group Senior Marketing Manager

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on diverse projects across multiple health centers
• Possibility to gain experience in various aspects of marketing, including digital content and customer acquisition

ASSUMPTION: This role offers a mix of creative and analytical work, with opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Hybrid (onsite and remote work arrangement)

Office Location(s): Scottsdale, Arizona

Geographic Context:

• Scottsdale is a vibrant city located in the Phoenix metropolitan area
• Known for its high quality of life, with numerous outdoor activities, cultural attractions, and a thriving business community
• Offers a warm, desert climate with mild winters and hot summers

Work Schedule: Full-time (40 hours/week), with flexibility for a hybrid work arrangement (3 days on-site)

ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Marketing campaign development and execution
• Project management skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing campaign experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission
• Prepare examples of your work, such as marketing campaigns or digital content, to showcase your skills

ATS Keywords: Marketing campaigns, project management, digital content, branding, creative direction, collaboration, attention to detail, writing skills, interpersonal skills, presentation skills, multi-project management, healthcare marketing, compliance, event coordination, collateral development, customer acquisition

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, project management abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Design and content creation software (e.g., Adobe Creative Suite, Canva)
• Website management platforms (e.g., WordPress, Drupal)

ASSUMPTION: Proficiency in relevant software and tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Accountable
• Respectful

Work Style:

• Adaptable and flexible
• Results-driven
• Strong communicator and team player
• Proactive and self-directed

Self-Assessment Questions:

• How do you demonstrate customer focus in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
• How do you ensure that your work aligns with the company's values and contributes to its mission?

ASSUMPTION: Candidates who can demonstrate a strong fit with the company's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing creative and analytical aspects of the role
• Adapting to a fast-paced, changing start-up environment
• Working effectively in a highly-matrixed organization

ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to changing priorities and deadlines.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing campaigns for healthcare centers and support for member outreach and customer acquisition
• Unlike other marketing roles, this position requires a balance of creative and analytical skills, as well as experience in healthcare marketing
• Career progression in this role could lead to opportunities in marketing management or specialized marketing positions within the healthcare industry

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a direct mail campaign to improve patient retention for a specific health center
• Coordinating with internal and external creative resources to create engaging digital content for a health center's website
• Supporting the planning and execution of a grand opening event for a new health center, including promotional materials and event logistics

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the need for strong project management skills in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign process and how this role fits into it?
• How does this role collaborate with other departments, such as sales or customer service?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• What opportunities are there for professional growth and development within the marketing department?
• How does the company support work-life balance for employees in hybrid or remote roles?

ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing campaign experience and skills
• Write a cover letter that demonstrates your understanding of the role and your fit with the company's mission
• Prepare examples of your work, such as marketing campaigns or digital content, to showcase your skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.