Healthcare Marketing Specialist (Campaigns, Digital, Content) - Scottsdale - Hybrid

📌 Core Information

🔹 Job Title: Healthcare Marketing Specialist (Campaigns, Digital, Content) - Scottsdale - Hybrid

🔹 Company: The Cigna Group

🔹 Location: Scottsdale, Arizona, United States

🔹 Job Type: Full-Time, Hybrid (3 days/week in-office)

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing programs for 18 health centers
• Collaborating with internal and external creative resources
• Supporting member outreach and customer acquisition programs
• Working in a highly-matrixed, fast-paced environment

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on project management and collaboration.

📋 Key Responsibilities

✅ Develop and produce marketing collateral and maintain existing patient materials

✅ Coordinate direct mail patient marketing campaigns focused on retention and acquisition

✅ Support the development and execution of health center events

✅ Assist with the development and execution of website updates and provider directory management

✅ Provide general support for the marketing team (e.g., promotional quotes/ordering and distribution and fulfillment requests)

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and tactical support.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing

Experience: Minimum of 4 years of progressive marketing experience, with a preference for healthcare industry experience

Required Skills:

• Proven experience in marketing campaign development and execution
• Strong project management skills
• Excellent attention to detail
• Ability to work independently and as part of a team
• Strong writing/grammar skills
• Proficient interpersonal and presentation skills
• Ability to meet deadlines with minimal supervision

Preferred Skills:

• Experience in the healthcare industry, with provider and consumer marketing experience
• Ability to coordinate internal and external creative agencies

ASSUMPTION: Candidates with a strong marketing background and relevant industry experience are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year (Based on industry standards for a Marketing Specialist with 5-10 years of experience in the healthcare industry in Scottsdale, AZ)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours/week), with flexibility to work remotely 2 days/week

ASSUMPTION: The salary range is estimated based on market data for similar roles in the Scottsdale area.

📌 Applicant Insights

🔍 Company Context

Industry: The Cigna Group operates in the healthcare industry, offering a range of health services and products worldwide.

Company Size: With over 10,000 employees, The Cigna Group is a large organization that offers numerous opportunities for growth and collaboration.

Founded: The Cigna Group was founded in 1982 and has since grown into a global health company committed to creating a better future for individuals and communities.

Company Description:

• Global health company with a focus on creating a better future for individuals and communities
• Offers a range of health services and products, including health insurance, pharmacy benefits management, and health care services
• Operates in more than 30 countries and jurisdictions, with over 190 million customer relationships worldwide

Company Specialties:

• Health insurance
• Pharmacy benefits management
• Health care services

Company Website: https://www.thecignagroup.com/

ASSUMPTION: The Cigna Group's size and global presence offer applicants the opportunity to work on diverse projects and collaborate with teams across various locations.

📊 Role Analysis

Career Level: This role is a Band 3 Senior Contributor Career Track Role, indicating a mid-level position with opportunities for growth.

Reporting Structure: The Marketing Lead Analyst reports to the Evernorth Care Group Senior Marketing Manager and works closely with internal and external creative resources, as well as business partners.

Work Arrangement: This role is a hybrid position, requiring employees to work on-site 3 days/week and remotely 2 days/week.

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on diverse projects and collaborate with teams across various locations
• Access to training and development programs to enhance skills and knowledge

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

🌍 Location & Work Environment

Office Type: The Cigna Group's Scottsdale office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Scottsdale, Arizona

Geographic Context:

• Scottsdale is a vibrant city located in the Phoenix metropolitan area, offering a mix of urban and suburban living
• The city is known for its high-quality schools, diverse cultural attractions, and abundant outdoor recreation opportunities
• Scottsdale's mild climate and sunny weather make it an attractive place to live and work year-round

Work Schedule: Full-time (40 hours/week), with flexibility to work remotely 2 days/week

ASSUMPTION: Scottsdale's desirable quality of life and the Cigna Group's modern office environment create an appealing work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the senior marketing manager

Key Assessment Areas:

• Marketing campaign development and execution
• Project management skills
• Collaboration and teamwork
• Adaptability and problem-solving

Application Tips:

• Highlight relevant marketing campaign experience and achievements
• Demonstrate strong project management skills and provide examples of successful project execution
• Tailor your resume and cover letter to emphasize skills and experience relevant to this role
• Prepare questions to ask the interviewer about the company's marketing strategy and team dynamics

ATS Keywords: Marketing campaign, project management, healthcare industry, creative direction, digital content development, collaboration, attention to detail, writing skills, interpersonal skills, presentation skills, campaign development, branding, multi-channel execution, compliance, customer acquisition, event coordination

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, project management abilities, and cultural fit within the team.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Design and content creation tools (e.g., Adobe Creative Suite, Microsoft Office)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Accountable
• Respectful

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you able to adapt to change and manage multiple projects simultaneously?
• Do you have a customer-focused mindset and a passion for creating innovative marketing solutions?

ASSUMPTION: Candidates who align with The Cigna Group's values and work style are likely to be successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a highly-matrixed, fast-paced environment
• Adapting to changes in priorities and project scope
• Collaborating effectively with internal and external creative resources

ASSUMPTION: Success in this role requires strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role focuses more on campaign development and execution than strategic planning compared to a Marketing Manager position
• Unlike a Marketing Coordinator role, this position requires a higher level of experience and independence in managing projects
• Compared to a Marketing Director role, this position has a narrower focus on campaign development and execution, with less strategic oversight

ASSUMPTION: Understanding the differences between similar marketing roles can help candidates determine if this position is the right fit for their career goals.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote a new health center opening
• Creating and managing a patient retention campaign focused on preventive care services
• Collaborating with the digital team to update the health center website and optimize provider directories

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of independence required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its marketing employees?
• What is the company's approach to work-life balance, and how does this role fit within that framework?
• How does the company measure the success of its marketing campaigns, and what metrics are most important?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and provides valuable insights into the company's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing campaign experience and achievements
• Prepare for the interview by researching The Cigna Group's marketing strategy and team dynamics
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.