📌 Core Information
🔹 Job Title: Healthcare Professional (HCP) Content Manager
🔹 Company: Opella
🔹 Location: Warsaw, Masovian Voivodeship, Poland
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Translating brand strategies into HCP communication strategies for all CHC brands
- Recommending touchpoints and tailored messages for specific targets
- Leading cooperation with external services for annual strategy, content, and budget
- Local cooperation with brand teams, medical teams, and MCE team
- Supporting brand leads in translating HCP insights to consumer added value
- Identifying Customer (HCP) 360 Engagement Strategy
- Creating impactful branded/non-branded HCP content and campaigns with support of marketing and medical
- Close cooperation with global team and localization of global content
ASSUMPTION: This role requires a strong understanding of the healthcare industry, consumer behavior, and effective communication strategies to engage healthcare professionals.
📋 Key Responsibilities
✅ Translate brand strategies into HCP communication strategies for all CHC brands (doctors & pharmacists)
✅ Recommend touchpoints and tailored messages for specific targets
✅ Lead cooperation with external services (all year strategy/ content/ budget)
✅ Collaborate locally with brand teams, medical teams, and MCE team
✅ Support brand leads in translating HCP insights to consumer added value
✅ Identify Customer (HCP) 360 Engagement Strategy
✅ Create impactful branded/non-branded HCP content and campaigns with support of marketing and medical
✅ Cooperate closely with the global team and localize global content
ASSUMPTION: This role requires strong project management, collaboration, and communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (preferred)
Experience: Minimum 5 years of professional experience, with at least 3 years in a similar position within OTC or healthcare marketing
Required Skills:
- Proven work experience in creating content strategy for medical professionals
- Great knowledge of the information environment in which doctors and pharmacists work (services / websites/ conferences)
- Understanding HCP Journey, information needs, role, and credibility of different touchpoints
- Ability to analyze reports, draw conclusions, and recommend actions based on them
- Executional excellence, aesthetic sense, and ability to formulate powerful messages and synthesize knowledge
- Team spirit, persuasiveness, and influential skills, highly collaborative
Preferred Skills:
- Educational background in pharma/medicine
ASSUMPTION: Candidates with a strong background in healthcare marketing and a proven track record in creating effective HCP content strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €65,000 per year (Estimated, based on industry standards for similar roles in Warsaw)
Benefits:
- International work environment with opportunities for professional development
- Access to internal recruitment and development libraries
- Attractive package of benefits
- Employee Assistance Program (mental health support, legal and financial consulting)
- Gender-neutral paid parental leave and volunteer days
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Health and Personal Care Products
Company Size: 10,001+ employees (Global)
Founded: 2003 (As a result of the merger of several pharmaceutical companies)
Company Description:
- Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
- Their mission is to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.
- Opella is headquartered in France and has 11,000 employees, 13 manufacturing sites, and 4 science and innovation development centers globally.
Company Specialties:
- Over-The-Counter (OTC) products
- Vitamins, Minerals & Supplements (VMS)
- Self-care products
- Consumer health
Company Website: www.opella.com
ASSUMPTION: Opella's large size and global presence offer opportunities for career growth and exposure to diverse markets and brands.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience
Reporting Structure: Reports directly to the Brand Manager or Marketing Director
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential career progression to a senior role or management position within the marketing department
- Opportunities to work on multiple brands and gain experience in various therapeutic areas
- Possibility to collaborate with global teams and gain international experience
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
- The city is known for its rich history, vibrant culture, and growing economy
- Warsaw offers a high quality of life, with affordable living costs compared to other European capitals
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: Warsaw provides a dynamic and multicultural work environment, with a mix of historical and modern attractions, and a growing job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- Understanding of the healthcare industry and consumer behavior
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Opella's values
Application Tips:
- Highlight relevant experience in healthcare marketing and HCP content strategy
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful HCP content campaigns or strategies you've developed in the past
- Research Opella's mission, values, and brand portfolio to demonstrate your enthusiasm and cultural fit
ATS Keywords: HCP content, healthcare marketing, brand strategy, consumer insights, HCP communication, campaign creation, localization, medical knowledge, consumer added value
ASSUMPTION: Opella's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the candidate.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design tools (e.g., Adobe Creative Suite, Canva)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as the HCP Content Manager will need to create and manage content, collaborate with teams, and track project progress.
👔 Cultural Fit Considerations
Company Values:
- All In Together: We keep each other honest and have each other's backs
- Courageous: We break boundaries and take thoughtful risks with creativity
- Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity
- Radically Simple: We strive to make things simple for us and simple for consumers, as it should be
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering impact
- Innovative and open to new ideas
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and focused on delivering impact?
- Are you comfortable working in a dynamic, fast-paced environment?
- Do you align with Opella's values and mission?
ASSUMPTION: Cultural fit is crucial for success at Opella, as the company values collaboration, innovation, and a results-driven approach.
⚠️ Potential Challenges
- Managing multiple brands and content projects simultaneously
- Balancing the needs of various stakeholders, including brand teams, medical teams, and external services
- Keeping up with the latest trends and developments in the healthcare industry and consumer behavior
- Adapting to a hybrid work arrangement and maintaining productivity in an on-site and remote setting
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other HCP Content Manager roles, this position offers a unique opportunity to work on a wide range of brands and therapeutic areas within a global organization
- Opella's focus on self-care and consumer health sets it apart from traditional pharmaceutical companies, offering a more consumer-centric approach to healthcare marketing
- Career progression opportunities may vary depending on the specific organization and market, but Opella's global presence and large brand portfolio offer numerous growth opportunities
ASSUMPTION: This role offers a unique blend of global and local responsibilities, with opportunities for career growth and development within a dynamic and innovative organization.
📝 Sample Projects
- Developing a comprehensive HCP communication strategy for a new OTC brand launch, including touchpoint recommendations and tailored messaging
- Creating a targeted HCP campaign to raise awareness and drive prescriptions for an established prescription-only medicine
- Localizing global HCP content and adapting it to the Polish market, ensuring cultural relevance and compliance with local regulations
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the HCP Content Manager, requiring a mix of strategic thinking, creativity, and attention to detail.
❓ Key Questions to Ask During Interview
- Can you describe the typical HCP communication strategies and tactics used for Opella's brands?
- How does the global team support and collaborate with local markets on HCP content and campaigns?
- What are the most significant challenges facing the HCP Content Manager role in the next 1-2 years, and how can I contribute to addressing them?
- How does Opella support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and employee well-being, particularly in a hybrid work arrangement?
ASSUMPTION: Asking these questions demonstrates your interest in the role, your understanding of the industry, and your commitment to contributing to Opella's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Opella Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful HCP content campaigns or strategies you've developed in the past
- Research Opella's mission, values, and brand portfolio to demonstrate your enthusiasm and cultural fit
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
