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High Net Worth & B2B Marketing Manager - ANZ

CMC Markets
Full-time
On-site
Sydney, New South Wales, Australia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: High Net Worth & B2B Marketing Manager - ANZ

πŸ”Ή Company: CMC Markets

πŸ”Ή Location: Sydney, New South Wales, Australia

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 30, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and defining marketing strategy for HNW and B2B audiences in ANZ
  • Managing key sponsorships, including Forbes and St Kilda
  • Collaborating with internal teams, agency partners, and senior stakeholders
  • Delivering monthly and quarterly reporting, and day-to-day budget management

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with multiple stakeholders.

πŸ“‹ Key Responsibilities

βœ… Develop and implement marketing strategies for HNW and B2B audiences to achieve acquisition, activation, and retention targets

βœ… Manage key sponsorships, including Forbes and St Kilda, to maximize brand exposure and ROI

βœ… Collaborate with internal teams, agency partners, and senior stakeholders to deliver integrated marketing campaigns

βœ… Deliver monthly and quarterly reporting on campaign performance, and manage day-to-day marketing budget

βœ… Stay up-to-date with industry trends and competitor activities to inform strategic decision-making

ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder engagement. Successful candidates will be comfortable working in a fast-paced, agile environment and managing multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 5 years of marketing experience, preferably in the B2B or HNW space

Required Skills:

  • Proven experience in developing and executing marketing strategies
  • Strong project management skills, with the ability to manage multiple priorities and meet deadlines
  • Excellent written and verbal communication skills, with Chinese language skills being beneficial but not required
  • Proficient in Microsoft Office Suite and marketing automation tools

Preferred Skills:

  • Experience working with high net worth individuals or in the financial services industry
  • Familiarity with the Australian and New Zealand markets
  • Experience managing events and agency relationships

ASSUMPTION: Successful candidates will have a strong marketing background, with a proven track record in developing and executing strategic marketing campaigns. Experience in the B2B or HNW space is highly desirable.

πŸ’° Compensation & Benefits

Salary Range: AUD 120,000 - 150,000 per annum, depending on experience and qualifications

Benefits:

  • Continuous learning and development opportunities
  • Leave benefits, including a birthday off and an annual charity day
  • Unlimited access to a dedicated benefits and wellbeing hub
  • Collaborative work environment with five days in the office
  • $0 trades for staff and family trading accounts with CMC Markets Invest
  • Office perks, including free breakfast cereals, condiments, coffee, and various social and fitness activities

Working Hours: Full-time, 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers with 5-10 years of experience in Australia. Benefits are subject to change and may vary based on individual circumstances.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: Medium (501-1,000 employees)

Founded: 1989

Company Description:

  • CMC Markets is a global leader in CFD trading and share investing, with a comprehensive offering for retail, professional, and institutional clients
  • The company provides transparent, competitive pricing, market insights, and dedicated customer service
  • CMC Markets is headquartered in London and has offices in Australia, China, Singapore, and across Europe

Company Specialties:

  • Spread betting
  • CFD trading
  • Stockbroking (Australia)
  • FX
  • Trading analysis
  • Market expertise
  • Financial services
  • Forex
  • Market analysis
  • Trading
  • Online trading
  • Indices
  • Commodities
  • MT4
  • Professional trader

Company Website: www.cmcmarkets.com

ASSUMPTION: CMC Markets is a well-established company with a strong global presence in the financial services industry. The company's size and experience provide a stable and supportive work environment for employees.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with potential for growth and progression

Reporting Structure: This role reports directly to the Senior Marketing Manager

Work Arrangement: Full-time, on-site role with the opportunity for remote work as needed

Growth Opportunities:

  • Potential to progress to a senior marketing role within the company
  • Opportunity to gain experience in the financial services industry and work with high net worth individuals
  • Chance to work on large-scale projects and sponsorships, gaining valuable experience in event management and stakeholder engagement

ASSUMPTION: This role offers a unique opportunity to gain experience in the financial services industry and work with high net worth individuals. Successful candidates will have the opportunity to grow both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): International Towers, 300 Barangaroo Ave, Tower 3, Level 20, Sydney, New South Wales 2000, Australia

Geographic Context:

  • Sydney is the largest city in Australia and the capital of New South Wales
  • The city is known for its vibrant culture, diverse communities, and beautiful harbor
  • Sydney offers a high standard of living, with excellent education, healthcare, and entertainment options

Work Schedule: Full-time, 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: Sydney offers a dynamic and multicultural work environment, with a high standard of living and excellent opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the Talent Acquisition team
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the Senior Marketing Manager

Key Assessment Areas:

  • Marketing strategy and planning
  • Project management skills
  • Stakeholder engagement and communication
  • Industry knowledge and understanding of the Australian and New Zealand markets

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Demonstrate your understanding of the role and the company by researching CMC Markets and the financial services industry
  • Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Marketing strategy, project management, stakeholder engagement, financial services, high net worth, B2B, event management, sponsorships

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing strategy, project management, and stakeholder engagement skills. Successful candidates will be able to demonstrate their understanding of the role and the company, and provide examples of their past marketing campaigns and outcomes.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Marketing automation tools (e.g., HubSpot, Marketo)
  • CRM software (e.g., Salesforce, HubSpot CRM)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Successful candidates will be proficient in using Microsoft Office Suite and marketing automation tools. Familiarity with CRM and project management software is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Achievement
  • Integrity
  • Respect
  • Excellence
  • Collaboration

Work Style:

  • Collaborative and team-oriented
  • Agile and adaptable
  • Results-driven and proactive
  • Strong communication and stakeholder engagement skills

Self-Assessment Questions:

  • Do you thrive in a collaborative and fast-paced work environment?
  • Are you able to manage multiple priorities and meet deadlines?
  • Do you have strong communication and stakeholder engagement skills?
  • Are you passionate about the financial services industry and working with high net worth individuals?

ASSUMPTION: CMC Markets values a collaborative and results-driven work environment. Successful candidates will be able to work effectively in a team, manage multiple priorities, and engage with stakeholders at all levels.

⚠️ Potential Challenges

  • Managing multiple priorities and meeting deadlines in a fast-paced, agile environment
  • Working with high net worth individuals and understanding their unique needs and preferences
  • Building and maintaining effective relationships with internal teams, agency partners, and senior stakeholders
  • Adapting to changes in the market and responding to new opportunities and challenges

ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Successful candidates will be able to manage multiple priorities, engage effectively with stakeholders, and adapt to changes in the market.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the high net worth and B2B markets in Australia and New Zealand
  • Compared to other marketing roles, this position requires a strong understanding of the financial services industry and the ability to work with high net worth individuals
  • Career progression in this role may lead to senior marketing positions within the company or related industries

ASSUMPTION: This role offers a unique opportunity to gain experience in the financial services industry and work with high net worth individuals. Successful candidates will have the opportunity to progress to senior marketing roles within the company or related industries.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to launch a new product or service
  • Managing a key sponsorship, such as Forbes or St Kilda, to maximize brand exposure and ROI
  • Conducting market research to inform strategic decision-making and identify new opportunities

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. Successful candidates will be able to demonstrate their ability to manage projects, engage with stakeholders, and make data-driven decisions.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing strategy for CMC Markets in ANZ?
  • What are the key challenges and opportunities for this role, and how can I contribute to the company's success?
  • What opportunities are there for professional development and growth within the company?
  • How does CMC Markets support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for professional development and growth. Successful candidates will be able to demonstrate their understanding of the role and their fit with the company's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.