I

Hiring Digital Marketing Manager

Ivan Infotech Pvt Ltd
Full-time
On-site
Kolkāta, West Bengal, India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Manager

πŸ”Ή Company: Ivan Infotech Pvt Ltd

πŸ”Ή Location: Kolkata, West Bengal, India

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: IT Services and IT Consulting

πŸ”Ή Date Posted: June 12, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Overseeing and managing end-to-end digital marketing projects
  • Planning, coordinating, and executing digital marketing strategies
  • Managing client relationships and leading a team of digital marketers
  • Collaborating with cross-functional teams for seamless project execution
  • Analyzing campaign performance and providing data-driven insights

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels to drive successful campaigns and client satisfaction.

πŸ“‹ Key Responsibilities

βœ… Oversee and manage end-to-end digital marketing projects, including SEO, SMM, and PPC campaigns

βœ… Plan, coordinate, and execute digital marketing strategies in line with client objectives and industry best practices

βœ… Manage client relationships, ensuring clear communication and understanding of project goals, timelines, and deliverables

βœ… Lead a team of digital marketers, including SEO specialists, social media managers, PPC experts, and content creators

βœ… Work closely with development and design teams to ensure seamless project execution and timely delivery

βœ… Prepare and present regular reports on campaign performance, insights, and recommendations for improvements

βœ… Handle client escalations and issues, providing proactive solutions in a timely manner

βœ… Collaborate with overseas clients and cross-functional teams to ensure project objectives are aligned and met

βœ… Hands-on experience with various digital marketing tools and platforms

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong multitasking skills and the ability to adapt to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 5 years of relevant experience in digital marketing

Required Skills:

  • Proficient in using web analytics tools like Google Analytics, Search Console, SEMrush, Ahrefs, and SimilarWeb
  • Strong project management skills to drive multiple SEO initiatives that boost organic traffic
  • Data-driven approach with the ability to analyze metrics to forecast outcomes and scale SEO efforts
  • Ability to craft compelling ad creative and develop innovative campaign strategies that achieve measurable results

Preferred Skills:

  • Experience with marketing automation tools (e.g., HubSpot, Marketo)
  • Fluency in multiple languages

ASSUMPTION: Candidates with a proven track record in digital marketing, strong analytical skills, and excellent communication abilities will excel in this role.

πŸ’° Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

  • Five days working in a week
  • Saturday & Sunday fixed off
  • Ample scope for growth opportunities

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on market trends for digital marketing managers in Kolkata with 5-10 years of experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Ivan Infotech operates in the IT Services and IT Consulting industry, offering a wide range of services including web application development, mobile application development, custom software development, digital marketing, eCommerce development, API development, QA testing, IoT services, and UI/UX design.

Company Size: Ivan Infotech has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Ivan Infotech was founded in 2016, with a focus on providing innovative IT solutions for various platforms.

Company Description:

  • Ivan Infotech is a full-stack IT solution company specializing in Artificial Intelligence.
  • The company maintains client satisfaction through solutions customized to their requirements, open communication, and punctual project completion.
  • Ivan Infotech emphasizes understanding clients' requirements throughout the project and offers dedicated support to build long-term partnerships.

Company Specialties:

  • Web Application Development
  • Mobile Application Development
  • Custom Software Development
  • Digital Marketing
  • eCommerce Web Development
  • API Development
  • QA Testing
  • IoT Services
  • UI/UX Design

Company Website: ivaninfotech.com

ASSUMPTION: Ivan Infotech's diverse service offerings and commitment to client satisfaction make it an attractive employer for digital marketing professionals seeking growth opportunities.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management stage, requiring a balance of strategic thinking, hands-on execution, and team leadership.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and oversee a team of digital marketers.

Work Arrangement: This is an on-site, full-time position with a five-day workweek and Saturday & Sunday fixed off.

Growth Opportunities:

  • Potential career progression to Senior Digital Marketing Manager or Marketing Director
  • Expanding skills and expertise in digital marketing channels and tools
  • Gaining experience in managing and leading teams

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing management.

🌍 Location & Work Environment

Office Type: Ivan Infotech's office is located in Salt Lake Bypass, Kolkata, with a modern and collaborative work environment.

Office Location(s): EN-35, Walzen Building, 7th Floor, Sector V, Salt Lake, Kolkata, West Bengal 700091, IN

Geographic Context:

  • Kolkata is the capital of West Bengal and the seventh-most populous city in India.
  • The city is known for its rich cultural heritage, historical landmarks, and vibrant food scene.
  • Kolkata offers a mix of traditional and modern amenities, providing a unique living experience.

Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: Kolkata's vibrant culture and diverse amenities make it an attractive location for digital marketing professionals seeking a unique work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Technical assessment (digital marketing case study)
  • On-site or virtual interview with the hiring manager and team members
  • Final decision and offer

Key Assessment Areas:

  • Digital marketing expertise and strategic thinking
  • Leadership and team management skills
  • Communication and presentation abilities
  • Problem-solving and adaptability

Application Tips:

  • Tailor your resume to highlight relevant digital marketing experience and skills
  • Prepare a cover letter emphasizing your passion for digital marketing and alignment with Ivan Infotech's values
  • Be ready to discuss your approach to digital marketing campaigns, client management, and team leadership

ATS Keywords: Digital Marketing, SEO, SMM, PPC, Client Management, Team Leadership, Project Management, Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, Data Analysis, Campaign Strategy, Communication Skills, Problem Solving

ASSUMPTION: Ivan Infotech's recruitment process is designed to evaluate candidates' digital marketing expertise, leadership skills, and cultural fit, with a focus on data-driven decision-making.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Google Ads
  • Facebook Ads Manager
  • SEMrush
  • Ahrefs
  • SimilarWeb
  • HubSpot or Marketo (preferred)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are widely used in digital marketing campaigns.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Client Satisfaction
  • Innovation
  • Quality and Security

Work Style:

  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Adaptable and responsive to changing priorities

Self-Assessment Questions:

  • Do you have a proven track record in driving successful digital marketing campaigns?
  • Are you comfortable managing client relationships and leading teams?
  • Do you thrive in a dynamic, collaborative work environment?

ASSUMPTION: Ivan Infotech values candidates who are passionate about digital marketing, committed to client satisfaction, and eager to contribute to the company's growth and success.

⚠️ Potential Challenges

  • Managing multiple client projects simultaneously, requiring strong organizational skills and adaptability
  • Keeping up with the latest digital marketing trends and tools, demanding continuous learning and development
  • Balancing strategic planning with hands-on execution, requiring strong multitasking abilities
  • Working with overseas clients, necessitating effective communication and time management skills

ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and results-driven digital marketing manager.

πŸ“ˆ Similar Roles Comparison

  • Compared to other digital marketing manager roles, this position offers a unique blend of strategic planning, hands-on execution, and team leadership
  • Ivan Infotech's diverse service offerings provide opportunities to work on various digital marketing channels and industries
  • Career progression in this role can lead to senior management positions within the marketing department

ASSUMPTION: This role offers a well-rounded digital marketing experience with strong growth potential for the right candidate.

πŸ“ Sample Projects

  • Developing and executing a comprehensive digital marketing strategy for a new eCommerce platform launch
  • Managing a team to optimize SEO performance for a client's website, resulting in a 30% increase in organic traffic
  • Creating and implementing a social media campaign for a client's product launch, achieving a 25% increase in engagement and a 15% increase in sales

ASSUMPTION: These sample projects demonstrate the range of digital marketing responsibilities and the impact a successful manager can have on client campaigns.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the organization?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Ivan Infotech support the professional growth and development of its employees?
  • What are the most challenging aspects of working with overseas clients, and how does the company address them?
  • How does Ivan Infotech measure the success of its digital marketing campaigns, and what KPIs are most important?

ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the expectations for success in this position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your digital marketing experience and skills
  • Prepare a cover letter emphasizing your passion for digital marketing and alignment with Ivan Infotech's values
  • Be ready to discuss your approach to digital marketing campaigns, client management, and team leadership during the interview
  • Follow up with the HR department (9330241083) one week after submitting your application for an update on your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.