Hiring Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Ivan Infotech Pvt Ltd

🔹 Location: Kolkata, West Bengal, India

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing and managing end-to-end digital marketing projects
• Planning, coordinating, and executing digital marketing strategies
• Managing client relationships and leading a team of digital marketers
• Collaborating with cross-functional teams for seamless project execution
• Analyzing campaign performance and providing data-driven insights

ASSUMPTION: This role requires a well-rounded digital marketing professional with a strong background in SEO, SMM, and PPC. The ideal candidate will have experience managing teams and client relationships.

📋 Key Responsibilities

✅ Oversee and manage end-to-end digital marketing projects, including SEO, SMM, and PPC campaigns.

✅ Plan, coordinate, and execute digital marketing strategies in line with client objectives and industry best practices.

✅ Manage client relationships, ensuring clear communication and understanding of project goals, timelines, and deliverables.

✅ Lead a team of digital marketers, including SEO specialists, social media managers, PPC experts, and content creators.

✅ Work closely with the development and design teams to ensure seamless project execution and timely delivery.

✅ Prepare and present regular reports on campaign performance, insights, and recommendations for improvements.

✅ Handle client escalations and issues, providing proactive solutions in a timely manner.

✅ Collaborate with overseas clients and cross-functional teams to ensure project objectives are aligned and met.

✅ Hands-on experience with various digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, etc.)

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management. Strong communication and project management skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 5 years of relevant experience in digital marketing

Required Skills:

• Proficient in using web analytics tools like Google Analytics, Search Console, SEMRush, Ahrefs, and SimilarWeb
• Strong project management skills to drive multiple SEO initiatives that boost organic traffic
• Data-driven approach with the ability to analyze metrics to forecast outcomes and scale SEO efforts
• Ability to craft compelling ad creative and develop innovative campaign strategies that achieve measurable results

Preferred Skills:

• Experience with CRM software (e.g., Salesforce, HubSpot)
• Fluency in multiple languages

ASSUMPTION: Given the role's requirements, candidates with a proven track record in digital marketing and experience managing teams will be most competitive.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level digital marketing manager in Kolkata)

Benefits:

• Five days working in a week
• Saturday & Sunday fixed off
• Ample scope for growth opportunities

Working Hours: Full-time (40 hours/week), with flexible hours based on project needs

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level digital marketing manager in Kolkata. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Ivan Infotech Pvt Ltd operates in the IT Services and IT Consulting industry, providing a range of services including web design, mobile application development, custom software development, digital marketing, eCommerce development, API development, QA testing, IoT, and UI/UX design.

Company Size: Ivan Infotech has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Ivan Infotech was founded in 2016, with a focus on providing innovative IT solutions for various platforms.

Company Description:

• Ivan Infotech is a full-stack IT solution company specializing in Artificial Intelligence.
• The company maintains client satisfaction through solutions customized to their requirement, open communication in procedures, and punctual completion of projects.
• Ivan Infotech emphasizes understanding clients' requirements throughout the project and offers dedicated support, thereby bringing about long-term partnerships and prosperous results.

Company Specialties:

• Web Application Development
• Mobile Application Development
• Custom Software Development
• Digital Marketing
• eCommerce Web Development
• API Development
• QA Testing
• IoT Services
• UI/UX Design

Company Website: https://www.ivaninfotech.com/

ASSUMPTION: Ivan Infotech's focus on innovation and client satisfaction makes it an attractive option for digital marketing professionals seeking to grow their careers in a dynamic environment.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth and leadership within the digital marketing team.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and oversee a team of digital marketers.

Work Arrangement: This role is on-site, with flexible hours based on project needs. The work arrangement may include occasional collaboration with overseas clients and cross-functional teams.

Growth Opportunities:

• Advancement to a senior or director-level role within the digital marketing department
• Expansion into other areas of IT services offered by Ivan Infotech
• Potential to lead and grow the digital marketing team

ASSUMPTION: Given Ivan Infotech's focus on growth and innovation, there are ample opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Ivan Infotech's office is located in Sector V, Salt Lake, Kolkata, offering a modern and collaborative work environment.

Office Location(s): EN-35, Walzen Building, 7th Floor, Sector V, Salt Lake, West Bengal 700091, IN

Geographic Context:

• Kolkata is the capital of the Indian state of West Bengal and is known for its rich cultural heritage and historical significance.
• The city offers a mix of traditional and modern amenities, with a variety of dining, entertainment, and recreational options.
• Kolkata has a humid subtropical climate, with hot summers and mild winters.

Work Schedule: The work schedule is full-time, with flexible hours based on project needs. The office is open Monday through Saturday, with Sunday as a fixed off.

ASSUMPTION: Kolkata offers a unique blend of cultural experiences and modern amenities, providing a vibrant backdrop for professionals working at Ivan Infotech.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., SEO audit, campaign planning exercise)
• On-site or video interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Digital marketing expertise (SEO, SMM, PPC)
• Project management skills
• Client management and communication skills
• Data analysis and problem-solving abilities
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
• Include specific examples of successful SEO, SMM, and PPC campaigns you've managed.
• Demonstrate your ability to manage teams and client relationships in your application materials.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and leadership potential.

ATS Keywords: Digital Marketing, SEO, SMM, PPC, Client Management, Team Leadership, Project Management, Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, Data Analysis, Campaign Strategy, Communication Skills, Problem Solving

ASSUMPTION: Ivan Infotech's hiring process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. Applicants should be prepared to demonstrate their expertise and leadership potential throughout the interview process.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Facebook Ads Manager
• SEMrush
• Ahrefs
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing. Candidates should have experience with these platforms and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Client Satisfaction
• Innovation
• Quality and Security

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to client needs

Self-Assessment Questions:

• Do you have experience managing teams and client relationships in a digital marketing context?
• Are you comfortable working in a dynamic and collaborative environment?
• Do you have a proven track record of driving measurable results through digital marketing campaigns?

ASSUMPTION: Ivan Infotech values candidates who are client-focused, innovative, and committed to delivering high-quality results. Applicants should be prepared to demonstrate their alignment with these values throughout the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to the needs and preferences of diverse clients
• Staying up-to-date with the latest digital marketing trends and best practices
• Balancing the demands of client management and team leadership

ASSUMPTION: The Digital Marketing Manager role at Ivan Infotech presents unique challenges that require strong project management, communication, and leadership skills. Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• Unlike related roles, this position requires a strong background in SEO, SMM, and PPC, as well as experience managing teams and client relationships.
• In the digital marketing industry, this role is comparable to a Senior Digital Marketing Manager or Digital Marketing Team Lead position.
• Career-wise, this role offers opportunities for growth into senior or director-level positions within the digital marketing department or expansion into other areas of IT services offered by Ivan Infotech.

ASSUMPTION: This role is unique in its requirement for a well-rounded digital marketing professional with experience managing teams and client relationships. Applicants should be prepared to demonstrate their unique qualifications and fit for this specific role.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for a B2B eCommerce client, resulting in a 30% increase in organic traffic within six months.
• Managing a team of social media managers to create and implement a social media campaign for a B2C retail client, driving a 25% increase in engagement and a 15% increase in sales.
• Collaborating with the PPC team to create and optimize a Google Ads campaign for a B2B software client, reducing cost-per-acquisition by 20% and increasing conversion rate by 15%.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Digital Marketing Manager role at Ivan Infotech. Applicants should be prepared to discuss their own relevant experiences and accomplishments during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital marketing department?
• How does Ivan Infotech support the professional development and growth of its digital marketing team members?
• What are the most significant challenges facing the digital marketing team currently, and how can this role address them?
• How does Ivan Infotech approach collaboration and communication with overseas clients and cross-functional teams?
• What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns at Ivan Infotech?

ASSUMPTION: These key questions are designed to help applicants better understand the role, team dynamics, and company culture at Ivan Infotech. Applicants should be prepared to ask thoughtful and insightful questions throughout the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
• Prepare for the technical assessment by brushing up on your SEO, SMM, and PPC knowledge and reviewing industry best practices.
• Research Ivan Infotech's company culture and values to ensure a strong fit and alignment with your personal and professional goals.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.