Hochschulpraktikum Marketing Communications Retail Banking (w/m/d)

📌 Core Information

🔹 Job Title: Hochschulpraktikum Marketing Communications Retail Banking (w/m/d)

🔹 Company: Post | PostFinance | PostAuto

🔹 Location: Remote

🔹 Job Type: On-site

🔹 Category: Marketing Communications (MarCom)

🔹 Date Posted: Thu Mar 27 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Engaging in targeted marketing for customer acquisition and retention.
• Providing communication support for digital banking activities.
• Conceiving, realizing, and executing marketing and communication strategies.
• Offering insights into campaign marketing from inception through implementation.

ASSUMPTION: Given the emphasis on campaign marketing, it is assumed that the role requires a strong interest in analytical marketing processes and creative communication strategies.

📋 Key Responsibilities

✅ Develop, support, and implement marketing and communication measures for financial products.

✅ Actively participate from the start in campaign marketing.

✅ Define content, goals, and work closely with product management and external stakeholders.

✅ Set criteria for target group selection and manage marketing measures.

✅ Analyze campaign outcomes and drive continuous improvements.

ASSUMPTION: Responsibilities suggest a balance between independent initiative on creative ideas and collaborative efforts with team members.

🎯 Required Qualifications

Education: A Bachelor's degree in Business Administration, Marketing, or Communication, or a willingness to undertake a practical semester from the fourth semester.

Experience: 0-2 years, suitable for early-career professionals or internships.

Required Skills:

• Enthusiasm for marketing and digital trends
• Skill in planning and implementing campaigns
• Ability in creative problem solving and communication

Preferred Skills:

• Proficiency in multiple languages, particularly German
• Experience with financial product marketing

ASSUMPTION: Preferred qualifications suggest an advantage for candidates with multilingual abilities, aligning with Switzerland’s multicultural environment.

💰 Compensation & Benefits

Salary Range: Not specified; industry-standard compensation for internships in the financial sector is assumed.

Benefits:

• Comprehensive training and development opportunities
• Exposure to innovative financial campaigns
• Network with industry professionals

Working Hours: 40 hours per week, full-time internship.

ASSUMPTION: The description implies a typical corporate benefits package for an internship, including learning and career development potentials.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, emphasizing innovative retail banking solutions.

Company Size: 1,001-5,000 employees, indicating a stable and sizable organization with significant resources.

Founded: Not specified, but part of a longstanding tradition of postal and financial services in Switzerland.

Company Description:

• A leader in retail financial services within Switzerland.
• Foster an innovative and agile work culture.
• Focuses on digitization and smart financial solutions.

Company Specialties:

• Retail financial services
• Digital banking innovations
• Customer-driven financial solutions

Company Website: http://www.postfinance.ch

ASSUMPTION: The company's innovative focus implies potential involvement in cutting-edge financial solutions projects.

📊 Role Analysis

Career Level: Entry-level, ideal for gaining practical experience during academic studies.

Reporting Structure: Likely reports to a Marketing Manager or senior campaign strategist.

Work Arrangement: On-site with potential for hands-on experience in a dynamic work environment.

Growth Opportunities:

• Develop expertise in financial product marketing.
• Possibility to continue in a permanent role post-internship.
• Exposure to advanced digital marketing techniques.

ASSUMPTION: Indicates a supportive environment for professional growth and skill development, which can lead to potential long-term opportunities.

🌍 Location & Work Environment

Office Type: Likely a corporate office with modern facilities in Bern.

Office Location(s): Mingerstrasse 20, Bern, 3030, CH

Geographic Context:

• Located in the heart of Switzerland’s capital, providing rich cultural and professional exposure.
• Access to various corporate connections and public infrastructure.
• Proximity to innovative Swiss financial industry clusters.

Work Schedule: Regular business hours, with some flexibility for project deadlines.

ASSUMPTION: The geographic positioning of Bern as a nexus of business and culture offers a vibrant work experience.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Phone or virtual interview with HR
• Interview with marketing team leads

Key Assessment Areas:

• Understanding of marketing principles and digital trends
• Creative problem-solving skills
• Communication and teamwork capabilities

Application Tips:

• Emphasize any marketing campaign experience.
• Highlight knowledge of financial services.
• Showcase your enthusiasm for digital trends and innovation.

ATS Keywords: Marketing, Digital Trends, Campaign Planning, Financial Products

ASSUMPTION: The standardized steps for application underscore the importance of a tailored resume and preparation for behavior-based interviews.

🛠️ Tools & Technologies

• CRM systems for customer interaction tracking
• Data analysis software for campaign metrics
• Digital communication platforms for team collaboration

ASSUMPTION: Industry-standard marketing and communication tools will be used, aligning with modern digital practices.

👔 Cultural Fit Considerations

Company Values:

• Innovation and agility
• Open communication
• Collaborative teamwork

Work Style:

• Proactive and self-motivated approach
• Adaptability to fast-paced changes
• Open to feedback and continuous improvement

Self-Assessment Questions:

• Do I enjoy working in a dynamic and innovative environment?
• Am I comfortable collaborating across teams and hierarchies?
• Do I have an interest in the financial sector?

ASSUMPTION: The company's focus on innovation suggests valuing creative thinkers who are adaptable to a fast-moving work environment.

⚠️ Potential Challenges

• Adapting to a fast-paced and continuously evolving industry.
• Navigating the complexities of financial marketing regulations.
• Balancing creative ideas with practical implementation within deadlines.
• Working within a large, diverse organization with various stakeholders.

ASSUMPTION: Challenges are typical for roles emphasizing innovation and multi-stakeholder coordination, requiring robust adaptability and communication skills.

📈 Similar Roles Comparison

• More practical exposure compared to similar roles.
• Focused on financial products, unlike general marketing internships.
• Balance of creative campaign work and regulatory adherence.

ASSUMPTION: This role is ideal for those specifically interested in intersecting marketing with financial product dynamics.

📝 Sample Projects

• Supporting a campaign for a new digital banking feature launch.
• Participating in the creation of customer retention strategies.
• Engaging in data analysis for campaign performance evaluation.

ASSUMPTION: Projects will align with described responsibilities, offering practical, impactful work experience.

❓ Key Questions to Ask During Interview

• What metrics define the success of a campaign here?
• How do teams collaborate on cross-functional projects?
• What are the biggest challenges marketing faces in the financial sector?
• How does the company support professional development?
• Can you describe the intern-to-full-time transition rate?

ASSUMPTION: Provided questions aim to give candidates a deeper understanding of role expectations and career pathways.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's careers page.
• Ensure your resume highlights relevant marketing experience and skills.
• Prepare for potential interviews by researching in-depth financial trends.
• Follow up if you do not hear back within two weeks to express continued interest.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.