📌 Core Information
🔹 Job Title: Home Care Marketer
🔹 Company: Eminence Home Care
🔹 Location: Philadelphia, Pennsylvania, United States (Remote)
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Healthcare
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans to promote Eminence Home Care services
- Building and maintaining relationships with healthcare professionals, hospitals, and other referral sources
- Conducting community outreach and educational events to raise awareness of home care options
- Managing marketing materials and ensuring they effectively communicate our services and mission
- Performing market analysis to identify trends and opportunities for growth
- Tracking marketing campaigns and reporting on their effectiveness in generating leads
- Collaborating with the leadership team to refine marketing strategies based on feedback and results
ASSUMPTION: This role requires a balance of strategic planning, relationship building, and analytical skills. The ideal candidate will have a strong background in marketing, preferably within the healthcare industry, and a passion for home care services.
📋 Key Responsibilities
✅ Develop and implement strategic marketing plans to promote Eminence Home Care services
✅ Build and maintain relationships with healthcare professionals, hospitals, and other referral sources
✅ Conduct community outreach and educational events to raise awareness of home care options
✅ Manage marketing materials and ensure they effectively communicate our services and mission
✅ Perform market analysis to identify trends and opportunities for growth
✅ Track marketing campaigns and report on their effectiveness in generating leads
✅ Collaborate with the leadership team to refine marketing strategies based on feedback and results
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong communication and interpersonal skills to build and maintain relationships with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in marketing, preferably within the healthcare industry
Required Skills:
- Strong knowledge of home care services and the healthcare market
- Exceptional communication and interpersonal skills, with the ability to build relationships across various stakeholders
- Proven ability to develop and execute successful marketing campaigns
- Strong analytical skills with the ability to interpret data and market trends
- Proficiency in social media platforms, digital marketing, and CRM software
- Ability to work independently and manage time effectively in a fast-paced environment
Preferred Skills:
- Familiarity with the Philadelphia healthcare market
- Experience with home care services or senior care industry
ASSUMPTION: While not explicitly stated, having experience in the healthcare industry or familiarity with home care services would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Coordinator/Manager with 2-5 years of experience in the Philadelphia area)
Benefits:
- Health, Vision, Dental Benefits
- CVS Virtual Care: Accessible Care, when and where people need it, includes Mental Health Counseling
- Teladoc- 24/7 Doctor Support (phone or video)
- Voluntary Life Insurance
- Critical Illness, Group Hospital Indemnity, Accident Insurance
- LegalShield
- IDShield
- Pet Insurance
- Flexible Spending Account/Health Savings Account
- Commuter Benefits
- Employee Assistance Program/Health Concierge Services
Working Hours: Full-time position, typically 40 hours per week. Flexible hours may be available based on business needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Coordinator/Manager with 2-5 years of experience in the Philadelphia area. Actual salary may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare, specifically Home Care Services
Company Size: Small (11-50 employees)
Founded: 2000 (Based on LinkedIn profile)
Company Description:
- Eminence Home Care is a licensed home care provider offering comprehensive home care services
- Their mission is to provide and restore client dignity and independence in their homes
- They strive to create a familiar and secure environment within one's own home, fostering a profound sense of well-being
Company Specialties:
- Home Care Services
- In-home Health Services
- Senior Care
Company Website: http://eminencenh.com
ASSUMPTION: Eminence Home Care is a small, privately-held company with a focus on providing personalized, high-quality home care services to clients in their homes.
📊 Role Analysis
Career Level: Mid-level (Marketing Coordinator/Manager)
Reporting Structure: This role reports directly to the leadership team and works closely with various departments to implement marketing strategies
Work Arrangement: Hybrid (On-site & Remote) - This role requires a balance of on-site work for community outreach and relationship building, as well as remote work for planning, analysis, and reporting
Growth Opportunities:
- Advancement to a Marketing Manager or similar role within the company
- Expanding the company's services and reach within the Philadelphia area and beyond
- Gaining experience in the home care industry and healthcare market
ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to make a significant impact on the company's marketing efforts and overall success.
🌍 Location & Work Environment
Office Type: Hybrid (On-site & Remote) - The company has offices in Philadelphia, Pennsylvania, but this role may also require remote work
Office Location(s): Philadelphia, Pennsylvania
Geographic Context:
- The Philadelphia area has a large and growing senior population, presenting opportunities for home care services
- The region is home to numerous healthcare providers, hospitals, and other referral sources
- Philadelphia offers a diverse and vibrant community, with various cultural and recreational opportunities
Work Schedule: Full-time, with flexible hours based on business needs
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site work for community outreach and relationship building, and remote work for planning, analysis, and reporting.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and fit
- In-depth interview with the leadership team to discuss marketing strategies and goals
- Final interview with the hiring manager to discuss the role's responsibilities and expectations
Key Assessment Areas:
- Marketing experience and strategies
- Knowledge of home care services and the healthcare market
- Communication and interpersonal skills
- Analytical skills and data interpretation
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, especially within the healthcare industry
- Demonstrate your understanding of home care services and the healthcare market in your application materials
- Prepare examples of successful marketing campaigns you've developed and executed in the past
- Be ready to discuss your marketing philosophy and how it aligns with Eminence Home Care's mission
ATS Keywords: Marketing, Home Care Services, Healthcare Market Knowledge, Communication Skills, Interpersonal Skills, Relationship Building, Marketing Campaigns, Analytical Skills, Data Interpretation, Social Media Proficiency, Digital Marketing, CRM Software, Time Management, Independent Work
ASSUMPTION: The application process for this role will likely involve multiple interviews to assess the candidate's marketing experience, communication skills, and fit with the company's mission and culture.
🛠️ Tools & Technologies
- CRM Software (e.g., Salesforce, HubSpot, or similar)
- Social Media Platforms (e.g., Facebook, Twitter, LinkedIn)
- Digital Marketing Tools (e.g., Google Analytics, SEO tools, email marketing platforms)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The ideal candidate will have experience with CRM software, social media platforms, and digital marketing tools, as well as proficiency in Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Excellence
- Teamwork
Work Style:
- Collaborative
- Adaptable
- Results-driven
Self-Assessment Questions:
- Do you have a passion for home care services and a commitment to improving the lives of seniors?
- Are you comfortable working independently and managing your time effectively in a fast-paced environment?
- Do you thrive in a collaborative work environment and enjoy working with a diverse team of professionals?
ASSUMPTION: Eminence Home Care values candidates who are passionate about home care services, committed to excellence, and able to work effectively in a collaborative environment.
⚠️ Potential Challenges
- Balancing on-site and remote work responsibilities
- Building relationships with healthcare professionals and other referral sources
- Adapting to the unique needs and preferences of individual clients
- Keeping up with industry trends and best practices in home care services
ASSUMPTION: The ideal candidate will be able to balance multiple responsibilities, build and maintain relationships, and adapt to the unique needs of clients and the industry.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Manager in other healthcare or home care organizations, but may have more focus on community outreach and relationship building
- Unlike some marketing roles, this position requires a strong understanding of home care services and the healthcare market
- Career progression in this role could lead to a Marketing Manager or similar position within the company or the home care industry
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on home care services and community outreach sets it apart.
📝 Sample Projects
- Developing and implementing a marketing campaign to raise awareness of home care services in the Philadelphia area
- Conducting market research to identify trends and opportunities for growth in the home care industry
- Creating and managing marketing materials that effectively communicate Eminence Home Care's services and mission
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Home Care Marketer may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the home care industry, and how does Eminence Home Care differentiate itself?
- How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
- What opportunities are there for growth and development within the company, and how does this role contribute to that?
- How does Eminence Home Care support its employees' professional development and work-life balance?
- What is the company's approach to community engagement and partnerships with local healthcare providers?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the home care industry, as well as assess the fit between the candidate's skills, experience, and the company's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, especially within the healthcare industry
- Prepare examples of successful marketing campaigns you've developed and executed in the past
- Be ready to discuss your marketing philosophy and how it aligns with Eminence Home Care's mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
