📌 Core Information
🔹 Job Title: Home Care Marketer
🔹 Company: Home Helpers of Alpharetta
🔹 Location: Alpharetta, GA
🔹 Job Type: Full-Time
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and maintaining strong relationships with referral sources in the healthcare sector
- Meeting or exceeding monthly sales and referral goals
- Collaborating with leadership to develop local marketing strategies
- Representing Home Helpers at community events and industry functions
ASSUMPTION: This role requires a strong focus on relationship-building and business development within the healthcare industry. Success in this role will depend on the candidate's ability to establish and maintain effective relationships with various healthcare providers and facilities.
📋 Key Responsibilities
✅ Build and maintain strong, trust-based relationships with referral sources: hospitals, skilled nursing facilities, rehab centers, physicians' offices, senior communities, home health and hospice agencies, and more.
✅ Meet or exceed monthly sales and referral goals.
✅ Collaborate with leadership to develop local marketing strategies.
✅ Attend client assessment meetings and help convert new business opportunities.
✅ Represent Home Helpers at community events, networking meetings, and industry functions.
✅ Develop marketing content, manage social media, and support caregiver and client engagement efforts.
ASSUMPTION: The candidate should be comfortable with frequent travel to various healthcare facilities and community events, as well as maintaining a flexible schedule to accommodate client and referral source needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of experience in sales or marketing, with a preference for healthcare industry experience
Required Skills:
- Proven track record in building business relationships and generating referrals
- Excellent communication, organization, and follow-up skills
- Strong team player with a self-starter mindset
- Valid driver’s license, insurance, and reliable transportation
Preferred Skills:
- Familiarity with the home care or healthcare industry
- Experience with CRM software
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have a strong understanding of the home care or healthcare industry and be comfortable working with various healthcare providers and facilities.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the healthcare industry)
Benefits:
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Dental insurance
- Health insurance
- Paid time off
- Training & development
- Vision insurance
Working Hours: Full-time, with flexible hours to accommodate client and referral source needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in the healthcare industry. The actual salary may vary depending on the candidate's qualifications and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Home Helpers of Alpharetta operates in the Wellness and Fitness Services industry, focusing on providing customized home care for seniors and individuals in need of recuperative care.
Company Size: Home Helpers of Alpharetta is a small company with 51-200 employees, providing a family-owned, people-first culture.
Founded: 2012
Company Description:
- Home Helpers of Alpharetta offers customized home care services, including companion care, personal care, transportation, meal preparation, light housekeeping, medication reminders, and more.
- The company serves the communities of Alpharetta, Roswell, Sandy Springs, Johns Creek, Suwanee, Duluth, Marietta, Woodstock, Lawrenceville, Cumming, Milton, Buford, and Sugar Hill.
- Home Helpers of Alpharetta is committed to providing the highest quality of care to help clients live a happier, healthier, and more rewarding life in the comfort of their home.
Company Specialties:
- Home care services
- Senior care
- Recuperative care
- Customized care plans
Company Website: https://www.homehelpershomecare.com/alpharetta/home/
ASSUMPTION: Home Helpers of Alpharetta is a well-established company with a strong reputation in the community, focusing on providing high-quality, personalized home care services to its clients.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: The Home Care Marketer will report directly to the leadership team and work closely with various departments, including sales, marketing, and operations.
Work Arrangement: On-site, with frequent travel to healthcare facilities and community events
Growth Opportunities:
- Advancement to a marketing management or director role
- Expansion into other Home Helpers locations or markets
- Developing expertise in the home care or healthcare industry
ASSUMPTION: The Home Care Marketer role offers significant growth potential, as the company is looking to expand its referral network and grow its reach across the region.
🌍 Location & Work Environment
Office Type: Home Helpers of Alpharetta operates from a single office location in Alpharetta, GA
Office Location(s): 5755 North Point Parkway, Suite 281, Alpharetta, GA 30022
Geographic Context:
- Alpharetta, GA is a suburban city located approximately 25 miles north of Atlanta, offering a mix of urban and rural environments.
- The area is home to a diverse range of industries, including technology, healthcare, and retail.
- Alpharetta has a population of around 65,000 residents and offers a variety of amenities, including parks, shopping centers, and restaurants.
Work Schedule: Full-time, with flexible hours to accommodate client and referral source needs
ASSUMPTION: The work environment at Home Helpers of Alpharetta is likely to be collaborative and supportive, with a strong focus on teamwork and customer service.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and reference check
- Job offer
Key Assessment Areas:
- Sales and marketing skills
- Industry knowledge and understanding of home care services
- Communication and interpersonal skills
- Problem-solving and critical thinking
- Adaptability and flexibility
Application Tips:
- Highlight relevant sales or marketing experience, particularly in the healthcare industry
- Tailor your resume and cover letter to emphasize your skills and experience in building business relationships and generating referrals
- Prepare examples of successful marketing campaigns or sales strategies you've implemented in previous roles
- Research the home care industry and Home Helpers of Alpharetta to demonstrate your understanding of the company and its services
ATS Keywords: Sales, marketing, business development, relationship-building, referral sources, healthcare industry, home care services, client engagement
ASSUMPTION: The interview process for the Home Care Marketer role is likely to be competitive, with a focus on assessing the candidate's sales and marketing skills, as well as their understanding of the home care industry and the company's services.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Marketing automation tools (e.g., Mailchimp, Hootsuite, or Buffer)
- Social media platforms (e.g., Facebook, LinkedIn, and Twitter)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The Home Care Marketer will be expected to have a strong working knowledge of CRM software, marketing automation tools, and social media platforms, as well as proficiency in Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Compassion and empathy for clients and their families
- Integrity and honesty in all business dealings
- Teamwork and collaboration to achieve common goals
- Continuous learning and improvement
Work Style:
- Self-motivated and driven to succeed
- Strong communication and interpersonal skills
- Adaptable and flexible in a changing environment
- Proactive and solution-oriented
Self-Assessment Questions:
- Do you have a genuine passion for helping others and improving the lives of seniors and individuals in need of recuperative care?
- Are you comfortable working in a fast-paced, dynamic environment with frequent travel and a flexible schedule?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Home Helpers of Alpharetta values candidates who are passionate about helping others, adaptable, and strong team players, with a focus on maintaining a positive, supportive work environment.
⚠️ Potential Challenges
- Managing a large referral network and maintaining strong relationships with various healthcare providers and facilities
- Meeting or exceeding monthly sales and referral goals in a competitive market
- Balancing multiple priorities and managing time effectively
- Adapting to changes in the home care industry and market trends
ASSUMPTION: The Home Care Marketer role presents unique challenges, including managing a large referral network, meeting sales goals, and adapting to changes in the home care industry. Successful candidates will be able to overcome these challenges by demonstrating strong sales and marketing skills, as well as a deep understanding of the home care industry and the company's services.
📈 Similar Roles Comparison
- The Home Care Marketer role is similar to a Business Development Manager or Sales Manager role in other industries, with a focus on building and maintaining strong business relationships and generating referrals
- However, the Home Care Marketer role is unique in its focus on the home care industry and the need to establish and maintain relationships with various healthcare providers and facilities
- Career progression in the Home Care Marketer role may differ from that of a traditional sales or marketing role, with opportunities for advancement into marketing management or director roles within the home care industry
ASSUMPTION: While the Home Care Marketer role shares similarities with other business development and sales management roles, it is unique in its focus on the home care industry and the need to establish and maintain relationships with various healthcare providers and facilities. Successful candidates will have a strong understanding of the home care industry and the company's services, as well as strong sales and marketing skills.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to increase referrals from hospitals and skilled nursing facilities
- Creating and distributing marketing materials, such as brochures, flyers, and email campaigns, to promote Home Helpers' services to healthcare providers and facilities
- Collaborating with the leadership team to develop and execute local marketing strategies, such as community events and networking meetings
ASSUMPTION: The Home Care Marketer role offers a variety of projects and initiatives, with a focus on building and maintaining strong relationships with referral sources and increasing referrals to Home Helpers' services.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to building and maintaining relationships with referral sources in the healthcare industry?
- How does the company support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing efforts, and how will my performance be evaluated?
- What opportunities are there for career growth and advancement within the company?
ASSUMPTION: The interview process for the Home Care Marketer role is likely to be comprehensive, with a focus on assessing the candidate's sales and marketing skills, as well as their understanding of the home care industry and the company's services. Successful candidates will be able to demonstrate a strong understanding of the role's requirements and a genuine passion for helping others.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://hcaoa-careers.careerplug.com/jobs/2980818/apps/new
- Tailor your resume and cover letter to highlight your sales and marketing experience, particularly in the healthcare industry
- Prepare examples of successful marketing campaigns or sales strategies you've implemented in previous roles
- Research the home care industry and Home Helpers of Alpharetta to demonstrate your understanding of the company and its services
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
