📌 Core Information
🔹 Job Title: Home Health Marketer
🔹 Company: Preferred Home Care of Florida
🔹 Location: West Palm Beach, FL
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive marketing plan to support the agency's strategic objectives
- Building and maintaining relationships with medical and community affiliates
- Generating referrals through effective marketing strategies
- Making presentations to physician groups, communities, and ALFs in Palm Beach County
ASSUMPTION: This role requires a high level of independence and self-motivation, as the marketer will be responsible for driving their own success within the agency's guidelines.
📋 Key Responsibilities
✅ Develop and implement a comprehensive marketing plan to support the agency's strategic objectives
✅ Build and maintain relationships with medical and community affiliates
✅ Generate referrals through effective marketing strategies
✅ Make presentations to physician groups, communities, and ALFs in Palm Beach County
✅ Coordinate scheduling and delivery of home care services
✅ Communicate effectively with employees, patients, and affiliates
ASSUMPTION: This role may require some flexibility in working hours to accommodate presentations and events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record in Medicare home health marketing, with a focus on Palm Beach County
Required Skills:
- Marketing and strategic planning experience
- Strong leadership and consensus building skills
- Proven track record in developing and maintaining a marketing program
- Presentation skills
- Understanding of home care services and delivery
- Effective communication skills
Preferred Skills:
- Bilingual (Spanish/English)
- Private pay experience
ASSUMPTION: Candidates with experience in the home health industry and a strong referral base will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $150,000 per year (based on industry standards for this role and experience level)
Benefits:
- Bonus based on performance
- Dental insurance
- Health insurance
- Paid time off
- Training & development
- Vision insurance
Working Hours: Full-time, with some flexibility for presentations and events
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Preferred Home Care of Florida operates in the competitive home health care industry, focusing on providing high-quality care to seniors in their own homes.
Company Size: With 51-200 employees, the company offers a mid-sized work environment with opportunities for growth and collaboration.
Founded: In 2008, Preferred Home Care of Florida was founded with a mission to provide seniors with the highest quality of home health care, enhancing their quality of life and giving peace of mind to families.
Company Description:
- Preferred Home Care of Florida aims to be the trusted partner for families, physicians, and communities, creating a future where every client can enjoy a fulfilling life in the comfort of their own home, supported by a dedicated team of healthcare professionals.
- The company's mission is to provide seniors with the same level of home health care that they would receive from a family member, striving to provide the same level of care for all of their patients that they would want for their own family.
Company Specialties:
- Personal Care Aide
- Nursing
- Physical Therapy
- Rehabilitation Services
- Home Care
- Home Health
- Medicare
- Speech Therapy
- Senior Care
- Aging at Home
- Fall Prevention
- IV Medication
- Wound Care
- Alzheimer Care
- Dementia Care
- Orthopedic
- Occupational Therapy
- Private duty
- Registered Nurse
- Care Management
Company Website: http://www.preferredhcfl.com
ASSUMPTION: As a home health care provider, Preferred Home Care of Florida prioritizes compassion, quality, and integrity in its services and interactions with clients and their families.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a proven track record in home health marketing and a strong understanding of the industry.
Reporting Structure: The Home Health Marketer will report directly to the agency's management team and work closely with various departments, including clinical and administrative staff.
Work Arrangement: This is an on-site, full-time position, with some flexibility for presentations and events. The role may require occasional travel within Palm Beach County.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the marketer to take on additional responsibilities or advance to a management role.
- Expanding the company's reach and services may present new marketing challenges and opportunities for professional development.
ASSUMPTION: Given the company's focus on growth and expansion, there may be opportunities for the successful candidate to grow with the organization and take on additional responsibilities over time.
🌍 Location & Work Environment
Office Type: The company operates multiple offices in Florida, with the primary office for this role located in West Palm Beach.
Office Location(s): 7301 W Palmetto Park Rd, Suite 208C, Boca Raton, FL 33433
Geographic Context:
- West Palm Beach is located in Palm Beach County, Florida, and is known for its vibrant arts and culture scene, as well as its proximity to beautiful beaches and outdoor recreation opportunities.
- The area is home to a diverse and growing population, with a significant senior population that benefits from the company's services.
- Palm Beach County is a competitive market for home health care services, with several providers operating in the area.
Work Schedule: The work schedule for this role is full-time, with some flexibility for presentations and events. The marketer may be required to work occasional evenings or weekends to attend industry events or meet with potential clients.
ASSUMPTION: The work environment for this role is fast-paced and dynamic, with a focus on driving results and maintaining strong relationships with clients and affiliates.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the management team
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing and strategic planning skills
- Presentation skills and ability to communicate effectively
- Understanding of home care services and delivery
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and any connections you have to the home health care industry.
- Be prepared to discuss your marketing strategies and how you have successfully generated referrals in previous roles.
- Demonstrate your understanding of the home care services and delivery process, as well as your ability to communicate effectively with various stakeholders.
ATS Keywords: Medicare home health, marketing, strategic planning, presentation skills, home care services, referral generation, Palm Beach County
ASSUMPTION: As a mid-sized company, Preferred Home Care of Florida may have a more streamlined interview process compared to larger organizations, but still values finding the best fit for their team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: The specific tools and technologies used by the company may vary, but the successful candidate should be comfortable learning and utilizing new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Quality
- Integrity
- Family-focused
- Committed to excellence
Work Style:
- Self-motivated and independent
- Strong communication and presentation skills
- Ability to work effectively in a team environment
- Adaptable and flexible
- Results-driven
Self-Assessment Questions:
- Do you have a proven track record in generating referrals through effective marketing strategies?
- Are you comfortable making presentations to physician groups, communities, and ALFs?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: As a home health care provider, Preferred Home Care of Florida values employees who are compassionate, dedicated, and committed to providing the highest quality care to their clients.
⚠️ Potential Challenges
- The competitive nature of the home health care market in Palm Beach County may present challenges in generating referrals and maintaining market share.
- The role may require some flexibility in working hours to accommodate presentations and events.
- The successful candidate must be comfortable working independently and driving their own success within the agency's guidelines.
- The company's focus on growth and expansion may present new challenges and opportunities for professional development.
ASSUMPTION: The successful candidate should be able to navigate these challenges effectively and contribute to the company's continued growth and success.
📈 Similar Roles Comparison
- Compared to other marketing roles in the home health care industry, this position places a greater emphasis on generating referrals and building relationships with medical and community affiliates.
- Unlike some marketing roles, this position does not typically involve managing a team or overseeing the work of other marketing professionals.
- Career advancement opportunities in this role may include taking on additional responsibilities or advancing to a management role within the company.
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive marketing plan to support the agency's strategic objectives
- Generating referrals through effective marketing strategies, such as targeted outreach to physician groups, communities, and ALFs
- Creating and delivering presentations to potential clients and affiliates, highlighting the agency's services and unique value proposition
ASSUMPTION: The specific projects and initiatives undertaken by the successful candidate will depend on the company's current priorities and the marketer's assessment of the market landscape.
❓ Key Questions to Ask During Interview
- Can you describe the company's current marketing strategies and how this role fits into the overall marketing plan?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of the marketing efforts in this role?
- How does the company differentiate itself from other home health care providers in the Palm Beach County market?
- What opportunities exist for growth and advancement within the company for someone in this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and any connections you have to the home health care industry.
- Prepare for your interview by researching the company and developing a clear understanding of your marketing strategies and how you have successfully generated referrals in previous roles.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
