📌 Core Information
🔹 Job Title: Home Health Marketer
🔹 Company: Preferred Home Care of Florida
🔹 Location: Coral Springs, Florida, United States
🔹 Job Type: Full-Time
🔹 Category: Health Care
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive marketing plan to support the agency's strategic objectives
- Building and maintaining relationships with physicians, communities, and ALFs in Broward County
- Leveraging a referral base to drive business growth
- Collaborating with a team to achieve shared goals in a dynamic environment
ASSUMPTION: This role requires a high level of self-motivation, organization, and multitasking skills to succeed in a fast-paced, team-oriented environment.
📋 Key Responsibilities
✅ Develop and implement a comprehensive marketing plan to support the agency's strategic objectives
✅ Build and maintain relationships with physicians, communities, and ALFs in Broward County
✅ Leverage a referral base to drive business growth
✅ Collaborate with the team to achieve shared goals
✅ Make presentations to various stakeholders
✅ Coordinate scheduling and delivery of home care services
ASSUMPTION: This role may require occasional travel within Broward County and the ability to work flexible hours to attend events and meetings.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in Medicare home health marketing, community liaison, or business development
Required Skills:
- Proven track record in developing and maintaining marketing programs
- Strong leadership and consensus-building skills
- Excellent communication and presentation skills
- Understanding of home care services and the health care community
- Fluency in Spanish (bilingual) is a plus
Preferred Skills:
- Private pay experience
- Experience in a licensed home care agency
ASSUMPTION: Candidates with experience in the home health industry and a strong referral base will be given priority.
💰 Compensation & Benefits
Salary Range: $100,000 - $150,000 per year (based on experience and performance)
Benefits:
- Bonus based on performance
- Dental insurance
- Health insurance
- Paid time off
- Training and development
- Vision insurance
Working Hours: Full-time, 40 hours per week, with flexible hours to attend events and meetings
ASSUMPTION: The salary range is based on industry standards for similar roles and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Preferred Home Care of Florida operates in the Health Care industry, focusing on home health and senior care services.
Company Size: Preferred Home Care of Florida has 51-200 employees, providing a medium-sized company environment with opportunities for growth and collaboration.
Founded: Preferred Home Care of Florida was founded in 2008, with a vision to become the leading home health agency in Broward, Palm Beach, and Treasure Coast Counties.
Company Description:
- Preferred Home Care of Florida aims to set the standard for quality, integrity, and compassion in home health care
- The company provides a wide range of home health services, including nursing, physical therapy, rehabilitation services, and more
- Preferred Home Care of Florida strives to be the trusted partner for families, physicians, and communities, creating a future where every client can enjoy a fulfilling life in the comfort of their own home
Company Specialties:
- Personal Care Aide
- Nursing
- Physical Therapy
- Rehabilitation Services
- Home Care
- Home Health
- Medicare
- Speech Therapy
- Senior Care
- Aging at Home
- Fall Prevention
- IV Medication
- Wound Care
- Alzheimer Care
- Dementia Care
- Orthopedic
- Occupational Therapy
- Private duty
- Registered Nurse
- Care Management
Company Website: http://www.preferredhcfl.com
ASSUMPTION: Preferred Home Care of Florida is a well-established company with a strong reputation in the home health care industry, offering a supportive work environment and opportunities for professional growth.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of established skills and the ability to learn and adapt in a dynamic environment.
Reporting Structure: The Home Health Marketer will report directly to the agency's management team and collaborate with various departments, including nursing, therapy, and operations.
Work Arrangement: This is an on-site, full-time position with flexible hours to accommodate events and meetings.
Growth Opportunities:
- Advancement to management or director-level positions within the marketing department
- Expansion of responsibilities to include additional service lines or geographic areas
- Professional development through training and workshops
ASSUMPTION: Successful candidates will have the opportunity to grow within the company as Preferred Home Care of Florida continues to expand its services and reach.
🌍 Location & Work Environment
Office Type: Preferred Home Care of Florida operates out of multiple offices in Florida, with the primary office for this role located in Coral Springs.
Office Location(s): 7301 W Palmetto Park Rd, Suite 208C, Boca Raton, Florida 33433, US; 1909 Tyler St, Suite 602, Hollywood, Florida 33020, US; 543 NW Lake Whitney Pl, Suite 104, Port St Lucie, Florida 34986, US
Geographic Context:
- Coral Springs is located in Broward County, Florida, with a population of approximately 134,000 people
- The area offers a mix of urban and suburban living, with easy access to beaches, parks, and cultural attractions
- Broward County is home to a diverse and growing senior population, providing ample opportunities for home health care services
Work Schedule: Full-time, 40 hours per week, with flexible hours to attend events and meetings
ASSUMPTION: The work environment at Preferred Home Care of Florida is collaborative and supportive, with a strong emphasis on teamwork and customer care.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing and strategic planning skills
- Leadership and consensus-building abilities
- Communication and presentation skills
- Understanding of home care services and the health care community
- Cultural fit with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and home health care experience
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Demonstrate your understanding of the home health care industry and the unique needs of the senior population
- Showcase your ability to work collaboratively and build strong relationships with various stakeholders
ATS Keywords: Medicare home health, marketing, strategic planning, leadership, consensus building, presentation skills, home care services, health care community, Broward County, ALFs, physician groups, community liaison, business development
ASSUMPTION: The application process at Preferred Home Care of Florida is competitive, and candidates with relevant experience and a strong referral base will have an advantage.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., LinkedIn, Facebook)
- Presentation software (e.g., PowerPoint, Google Slides)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is expected, but training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Quality: Providing the highest level of care and service to our clients
- Integrity: Acting with honesty and transparency in all our interactions
- Compassion: Showing empathy and understanding towards our clients and their families
- Collaboration: Working together to achieve our shared goals and mission
Work Style:
- Dynamic and fast-paced environment
- Team-oriented and collaborative culture
- Focus on results and continuous improvement
- Adaptability and flexibility in a changing landscape
Self-Assessment Questions:
- Do you have a proven track record of successfully marketing to physician groups, communities, and ALFs in Broward County?
- Are you comfortable working in a dynamic, team-oriented environment with a focus on results?
- Do you share Preferred Home Care of Florida's commitment to quality, integrity, compassion, and collaboration?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Preferred Home Care of Florida's mission, values, and work style.
⚠️ Potential Challenges
- Managing a high volume of marketing activities and events
- Balancing multiple priorities and deadlines in a fast-paced environment
- Adapting to changes in the home health care industry and regulatory landscape
- Building and maintaining strong relationships with various stakeholders, including physicians, communities, and ALFs
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to changes in a dynamic environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a deep understanding of home care services and the health care community
- This role offers the opportunity to work in a growing and dynamic industry, with a focus on improving the quality of life for seniors
- Career progression in this role may include advancement to management or director-level positions within the marketing department
ASSUMPTION: Candidates with experience in home health care marketing or a related field will find this role to be a strong fit for their skills and interests.
📝 Sample Projects
- Developing and implementing a comprehensive marketing plan to support the agency's strategic objectives
- Building and maintaining relationships with physician groups, communities, and ALFs in Broward County
- Leveraging a referral base to drive business growth and expand the agency's reach
ASSUMPTION: These sample projects are representative of the types of initiatives the Home Health Marketer will be responsible for, but the specific projects may vary based on the agency's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the agency's overall marketing strategy?
- What opportunities are there for professional growth and development within the marketing department?
- How does Preferred Home Care of Florida support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and home health care experience
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Demonstrate your understanding of the home health care industry and the unique needs of the senior population
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
