📌 Core Information
🔹 Job Title: Home Health Marketer
🔹 Company: Preferred Home Care of Florida
🔹 Location: Port St. Lucie, Florida
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing plans to support agency objectives
- Leveraging bilingual skills (Spanish a plus) to engage with diverse communities
- Collaborating with cross-functional teams to achieve strategic goals
- Building and maintaining strong relationships with medical and community affiliates
ASSUMPTION: This role requires a proactive, organized individual with a proven track record in Medicare home health marketing and a passion for working in a team environment.
📋 Key Responsibilities
✅ Develop and execute marketing strategies to increase agency visibility and patient referrals
✅ Build and maintain relationships with physicians, communities, and ALFs (Assisted Living Facilities)
✅ Coordinate with internal teams to ensure smooth patient scheduling and care delivery
✅ Make presentations to various stakeholders, including medical professionals and community groups
✅ Manage and grow a referral base through effective networking and community engagement
ASSUMPTION: Successful candidates will have a strong understanding of home care services, the ability to communicate effectively with diverse stakeholders, and a proven track record in Medicare home health marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in Medicare home health marketing, community liaison, or business development roles
Required Skills:
- Strategic planning and execution
- Leadership and consensus building
- Presentation skills
- Strong communication and interpersonal skills
- Fluency in English; bilingualism in Spanish is a plus
Preferred Skills:
- Experience in private pay home care
- Knowledge of the Treasure Coast area
ASSUMPTION: Candidates with a referral base following of their own will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $150,000 per year (based on experience and performance)
Benefits:
- Bonus based on performance
- Competitive salary
- Dental insurance
- Health insurance
- Paid time off
- Training & development
- Vision insurance
Working Hours: Full-time, Monday-Friday, with some flexibility for evening and weekend events
ASSUMPTION: The salary range is competitive and based on industry standards for similar roles in the Treasure Coast area.
📌 Applicant Insights
🔍 Company Context
Industry: Preferred Home Care of Florida operates in the competitive healthcare industry, focusing on home health and senior care services.
Company Size: With 51-200 employees, the company offers a mid-sized work environment with opportunities for growth and collaboration.
Founded: The company was founded in 2008, with a presence in Florida since 2018, and is headquartered in Boca Raton, Florida.
Company Description:
- Preferred Home Care of Florida aims to be the leading home health agency in Broward, Palm Beach, and Treasure Coast Counties
- The company strives to set the standard for quality, integrity, and compassion in home health care
- They focus on providing the highest quality of home health care, enhancing clients' quality of life, and giving peace of mind to families
Company Specialties:
- Personal Care Aide
- Nursing
- Physical Therapy
- Rehabilitation Services
- Home Care
- Home Health
- Medicare
- Speech Therapy
- Senior Care
- Alzheimer Care
- Dementia Care
- Orthopedic
- Occupational Therapy
- Wound Care
- Private duty
- Registered Nurse
- Care Management
Company Website: http://www.preferredhcfl.com
ASSUMPTION: Applicants should be comfortable working in a mid-sized company with a focus on growth and collaboration.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a proven track record in Medicare home health marketing and strategic planning.
Reporting Structure: The Home Health Marketer will report directly to the agency's management team and collaborate with cross-functional teams, including clinical and operational staff.
Work Arrangement: This role is on-site, with some flexibility for evening and weekend events. The work arrangement may include travel to various locations within the Treasure Coast area.
Growth Opportunities:
- Expanding the referral base and increasing patient referrals
- Developing and implementing new marketing strategies to drive agency growth
- Potential advancement to management or leadership roles within the company
ASSUMPTION: Successful candidates will be proactive, organized, and capable of working in a dynamic, team-oriented environment.
🌍 Location & Work Environment
Office Type: The primary office for this role is located in Port St. Lucie, Florida, with flexibility for remote work during certain hours or for specific tasks.
Office Location(s): 543 NW Lake Whitney Pl, Suite 104, Port St Lucie, Florida 34986, US
Geographic Context:
- The Treasure Coast area includes Martin, St. Lucie, Indian River, and Okeechobee counties
- The region offers a mix of urban and rural environments, with a growing senior population
- The area is known for its natural beauty, with beaches, parks, and wildlife preserves
Work Schedule: Full-time, Monday-Friday, with some flexibility for evening and weekend events
ASSUMPTION: Applicants should be comfortable working in a primarily on-site environment, with some flexibility for remote work or travel.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Marketing and strategic planning skills
- Communication and interpersonal skills
- Understanding of home care services and the healthcare community
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant marketing, strategic planning, and community engagement experience
- Include specific examples of successful marketing campaigns or initiatives in your cover letter
- Prepare for interview questions related to your understanding of home care services, the healthcare community, and strategic planning
ATS Keywords: Medicare home health, marketing, strategic planning, community liaison, business development, referral base, home care services, healthcare community, presentation skills, bilingual (Spanish)
ASSUMPTION: Applicants should be prepared to demonstrate their understanding of home care services, strategic planning, and effective communication with diverse stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: Applicants should be comfortable using common marketing and productivity tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Quality: Providing the highest quality of home health care
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Compassion: Showing empathy and kindness towards clients and their families
Work Style:
- Collaborative: Working effectively with cross-functional teams to achieve common goals
- Proactive: Taking initiative and being proactive in identifying and addressing opportunities and challenges
- Adaptable: Being open to change and willing to adapt to new situations and environments
Self-Assessment Questions:
- How do you embody the company values of quality, integrity, and compassion in your daily work?
- Can you provide an example of a time when you successfully collaborated with a diverse team to achieve a common goal?
- How do you approach adapting to new situations or environments, and what steps do you take to ensure a smooth transition?
ASSUMPTION: Applicants should be able to demonstrate a strong fit with the company's values and work style, with a willingness to adapt and grow in a dynamic environment.
⚠️ Potential Challenges
- Managing a large referral base and maintaining strong relationships with various stakeholders
- Adapting to the unique needs and preferences of diverse communities within the Treasure Coast area
- Balancing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Navigating the competitive healthcare industry and staying up-to-date with regulatory changes
ASSUMPTION: Successful candidates will be proactive, organized, and capable of managing multiple priorities and adapting to new situations.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a deep understanding of home care services and the healthcare community
- This role focuses on the Treasure Coast area, with a unique mix of urban and rural environments and a growing senior population
- Career progression in this role may include advancement to management or leadership positions within the company
ASSUMPTION: Applicants should be aware of the unique aspects of this role and how it differs from other marketing positions in the healthcare industry.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to increase patient referrals from local physician groups
- Creating and delivering a presentation to an Assisted Living Facility (ALF) on the benefits of home health care services
- Conducting market research to identify new opportunities for growth and expansion within the Treasure Coast area
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have contributed to the success of previous marketing initiatives.
❓ Key Questions to Ask During Interview
- How does this role support the overall strategic objectives of the agency?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the home health care industry, and how does this role address them?
- How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are used to track progress?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing, strategic planning, and community engagement experience
- Include specific examples of successful marketing campaigns or initiatives in your cover letter
- Prepare for interview questions related to your understanding of home care services, the healthcare community, and strategic planning
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
