📌 Core Information
🔹 Job Title: Home Health Marketing Manager
🔹 Company: BAYADA Home Health Care
🔹 Location: Clearwater, FL 33758
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing relationships with referral sources in the community
- Promoting BAYADA Home Health Care services to expand Medicare home health business
- Generating referrals through networking and sales calls
- Conducting market analysis and developing sales strategies
ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and the ability to work independently.
📋 Key Responsibilities
✅ Generating referrals for home health by building relationships with physicians, long term care, independent and assisted living facilities, and other community resources
✅ Conducting market analysis and developing sales strategy, goals, and plans
✅ Conducting sales calls and evaluating results and effectiveness of sales activity
✅ Supporting business development activities and establishing strong relationships with new and existing referral sources
ASSUMPTION: The ideal candidate will have established healthcare contacts and be able to readily network in the community.
🎯 Required Qualifications
Education: Minimum of a Bachelor’s Degree
Experience: At least two years of recent sales experience in the healthcare industry, preferably in home health care
Required Skills:
- Proven ability to develop and implement a sales and marketing plan
- Excellent planning, organization, and presentation skills
- Formal sales training
Preferred Skills:
- Established healthcare contacts and ability to network in the community
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the industry.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Manager in the healthcare industry with 2-5 years of experience in Florida)
Benefits:
- 10 Paid holidays
- 15 Vacation days (20 days after 5 years of service)
- 10 Sick days
- Health insurance, dental, and vision plans (HSA, FSA)
- Employer paid life insurance
- 401k with company match
- Public Service Loan Forgiveness partner
- Short-term and long-term disability
- Direct deposit
- Tuition Reimbursement
- Employee Assistance Program
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for sales calls and meetings)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: BAYADA Home Health Care operates in the healthcare industry, specifically focusing on home health care services.
Company Size: BAYADA Home Health Care is a large company with over 10,000 employees, providing ample opportunities for growth and career advancement.
Founded: 1975, in New Jersey
Company Description:
- BAYADA Home Health Care is a leading nonprofit home health care provider, serving clients in the US and globally.
- The company is committed to “The BAYADA Way” and providing compassionate, excellent, and reliable care.
- BAYADA Home Health Care offers a wide range of services, including adult skilled and non-skilled home care services, pediatric home health care, hospice home care, rehabilitation at home, and assistive care.
Company Specialties:
- Adult skilled and non-skilled home care services
- Pediatric Home Health Care
- Hospice Home Care
- Rehabilitation at Home
- Assistive Care
Company Website: http://www.bayada.com
ASSUMPTION: BAYADA Home Health Care's mission and values are centered around providing exceptional care and improving the quality of life for its clients.
📊 Role Analysis
Career Level: Mid-level career, with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Regional Director of Business Development.
Work Arrangement: On-site, with flexibility for sales calls and meetings.
Growth Opportunities:
- Proven success in this role may lead to opportunities for advancement within the company's business development or marketing departments.
- The company's large size and diverse service offerings provide ample opportunities for career growth and development.
ASSUMPTION: The ideal candidate for this role will have a strong background in sales and marketing, with a proven track record of success in the healthcare industry.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Clearwater, FL 33758
Geographic Context:
- The Clearwater office is located in Pinellas County, FL, which is part of the Tampa-St. Petersburg-Clearwater metropolitan area.
- The area is known for its beaches, warm climate, and strong healthcare industry.
- The office is conveniently located near major highways, making it easily accessible for clients and referral sources.
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for sales calls and meetings)
ASSUMPTION: The ideal candidate for this role will be comfortable working in an office environment and have a valid driver's license and reliable transportation, as the role requires frequent travel to meet with referral sources.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and reference check
- Final decision and offer
Key Assessment Areas:
- Sales and marketing skills
- Industry knowledge and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your sales and marketing experience, as well as any relevant industry experience.
- Be prepared to discuss your sales strategy and approach to generating referrals in the interview.
- Research the company and its services to demonstrate your understanding of the business and commitment to the role.
ATS Keywords: Sales, marketing, healthcare, home health, referrals, business development, networking, market analysis, strategy, goals, planning, organization, presentation, communication
ASSUMPTION: The interview process for this role may include a presentation or case study component to assess the candidate's sales and marketing skills.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Sales enablement tools (e.g., LinkedIn Sales Navigator, DiscoverOrg)
ASSUMPTION: The ideal candidate for this role will have experience with CRM software and sales enablement tools, as well as proficiency in Microsoft Office Suite and Google Workspace.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Excellence
- Reliability
- Integrity
- Accountability
- Respect
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-oriented
- Adaptable and flexible
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a proven track record of success in sales and marketing, with a focus on generating referrals and building relationships?
- Are you comfortable working in a fast-paced, dynamic environment and able to manage multiple priorities?
- Do you share BAYADA Home Health Care's commitment to compassion, excellence, and reliability in providing care to clients?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with BAYADA Home Health Care, aligning with the company's values and work style.
⚠️ Potential Challenges
- Managing a large territory and maintaining strong relationships with referral sources
- Meeting or exceeding referral goals in a competitive market
- Balancing sales and marketing responsibilities with administrative tasks
- Adapting to changes in the healthcare industry and regulatory environment
ASSUMPTION: The ideal candidate for this role will be able to overcome these challenges and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Business Development Manager or Sales Manager in the healthcare industry, with a focus on generating referrals and building relationships with referral sources.
- Unlike other roles in the industry, this position requires a strong understanding of the home health care industry and the unique challenges and opportunities it presents.
- Career progression in this role may lead to opportunities in business development, marketing, or sales management within the company or the broader healthcare industry.
ASSUMPTION: The ideal candidate for this role will have experience in a similar role or a related field within the healthcare industry.
📝 Sample Projects
- Developing and implementing a sales and marketing plan to generate referrals in a new territory
- Conducting market analysis and identifying high-potential referral sources in the community
- Creating and delivering presentations to referral sources to educate them about BAYADA Home Health Care services and the benefits of partnering with the company
ASSUMPTION: The ideal candidate for this role will have experience in similar projects and be able to provide specific examples of their success in generating referrals and building relationships with referral sources.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the company's overall business development strategy?
- What are the most successful strategies for generating referrals in this territory?
- What opportunities are there for growth and advancement within the company?
- How does the company support its employees' professional development and career growth?
ASSUMPTION: The ideal candidate for this role will be proactive and inquisitive, using the interview process to gain a deep understanding of the company, its culture, and the specific needs of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your sales and marketing experience, as well as any relevant industry experience.
- Prepare a portfolio or examples of your sales and marketing work, if applicable.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
