📌 Core Information
🔹 Job Title: Home Improvement Financing Product Marketing Manager
🔹 Company: Regions Bank
🔹 Location: Salt Lake City, UT
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing plans for specific products
- Managing marketing collateral and communications
- Ensuring compliance and branding efforts
- Providing ongoing marketing support for product competitiveness
- Collaborating with senior management to develop goals and objectives
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develops and executes marketing plans, initiatives, promotions, and communications related to specific products
✅ Manages marketing collateral, sales tools, direct marketing, web content, intranet content, and client communications and tools
✅ Ensures compliance and branding efforts are in line with internal requirements
✅ Provides marketing support during product changes or initiatives
✅ Manages a marketing budget and ensures the in-house system used to review all marketing materials is maintained and functional
✅ Develops and implements disaster response marketing to support areas when requested
✅ Ensures timely communication of product initiatives and creates collateral to support market strategy, as well as system changes and integration
✅ Works occasionally with agencies for project initiatives
✅ Collaborates with senior management to develop and clearly communicate goals and objectives where appropriate
ASSUMPTION: This role may require occasional travel to support marketing initiatives and disaster response efforts.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or related field
Experience: 5 years of experience in marketing and/or project management
Required Skills:
- Proficient in Microsoft Office Suite
- Strong attention to detail
- Strong communication and presentation skills
- Strong strategic marketing skills
- Ability to work with multiple teams and departments
Preferred Skills:
- Experience in the home improvement industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in the home improvement industry may have an advantage in understanding the specific products and target market.
💰 Compensation & Benefits
Salary Range: $83,158.90 - $110,920.00 USD (based on market data for the Salt Lake City, UT area)
Benefits:
- Paid Vacation/Sick Time
- 401K with Company Match
- Medical, Dental and Vision Benefits
- Disability Benefits
- Health Savings Account
- Flexible Spending Account
- Life Insurance
- Parental Leave
- Employee Assistance Program
- Associate Volunteer Program
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on market data for the Salt Lake City, UT area and may vary based on individual performance, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1971
Company Description:
- Regions Financial Corporation is a member of the S&P 500 Index
- Provides consumer and commercial banking, wealth management, and mortgage products and services
- Serves customers across the South, Midwest, and Texas
Company Specialties:
- Consumer Banking
- Commercial Banking
- Wealth Management
- Mortgage Products and Services
Company Website: www.regions.com
ASSUMPTION: Regions Bank is a well-established financial institution with a strong presence in the South, Midwest, and Texas.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Senior Marketing Manager
Work Arrangement: On-site, with occasional travel required
Growth Opportunities:
- Potential advancement to Senior Marketing Manager or similar role
- Expansion of responsibilities based on performance and company growth
ASSUMPTION: This role offers opportunities for career growth and advancement within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Salt Lake City, UT
Geographic Context:
- Salt Lake City, UT is located in the western United States
- The city offers a mix of urban and outdoor recreational opportunities
- Regions Bank's office is located in the Salt Lake City LOB
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with occasional evening or weekend work required for marketing initiatives
ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the senior marketing manager
Key Assessment Areas:
- Marketing strategy and planning
- Communication and presentation skills
- Attention to detail and project management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to emphasize your fit for the home improvement financing product marketing role
- Prepare examples of marketing campaigns or projects you've managed successfully
ATS Keywords: Marketing, Product Marketing, Marketing Manager, Home Improvement, Financing, Marketing Strategy, Marketing Planning, Marketing Communications, Branding, Compliance, Project Management
ASSUMPTION: Applicants should tailor their resume and cover letter to highlight relevant marketing experience and skills, as well as any experience working with home improvement products or financing.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Proficiency in Microsoft Office Suite is required, while experience with marketing automation, project management, and CRM tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Do what is right
- Put people first
- Reach higher
- Focus on your customer
- Enjoy life
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and able to manage multiple projects simultaneously
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful cultural fit.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Occasional travel requirements for marketing initiatives and disaster response efforts
- Adapting to changes in product offerings or market conditions
- Working in a highly regulated industry with strict compliance requirements
ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to change, and work within a highly regulated industry.
📈 Similar Roles Comparison
- Product Marketing Manager (consumer goods industry)
- Product Marketing Specialist (technology industry)
- Senior Marketing Manager (financial services industry)
ASSUMPTION: This role is similar to other product marketing positions, but may require additional focus on compliance and regulatory requirements specific to the financial services industry.
📝 Sample Projects
- Developing and executing a marketing campaign for a new home improvement financing product
- Managing a rebranding initiative for an existing product line
- Creating and implementing a disaster response marketing plan for a natural disaster-affected region
ASSUMPTION: Applicants should be prepared to discuss their experience with similar marketing projects and initiatives.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the home improvement financing product line?
- How does Regions Bank support the growth and development of its marketing team members?
- What is the typical career path for a marketing professional at Regions Bank?
- How does Regions Bank measure the success of its marketing initiatives?
- What is the company culture like, and how does the marketing team fit into the broader organization?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Regions Bank careers portal
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter emphasizing your fit for the home improvement financing product marketing role
- Prepare examples of marketing campaigns or projects you've managed successfully
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
