Homepage Marketing Manager, IN Homepage

📌 Core Information

🔹 Job Title: Homepage Marketing Manager, IN Homepage

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: No (On-site)

🚀 Job Overview

Key aspects of this role include:

• Driving roadmap and program management of initiatives across assets on IN Homepage
• Testing and driving cohort-specific customer experiences (CXs) for highly segmented Indian customer bases
• Leveraging moment marketing initiatives to reflect relevance and sensitivity in communication with customers
• Leading High Value Events (HVEs) as Global POC for Tier-1/2 HVEs
• Identifying and leveraging automation opportunities

ASSUMPTION: This role requires a strong understanding of the product marketing funnel and excellent project management and influencing skills. The ideal candidate will be comfortable working at both strategic and execution levels.

📋 Key Responsibilities

✅ Drive roadmap and program management of initiatives across assets on IN Homepage

✅ Test and drive cohort-specific CXs for highly segmented Indian customer bases

✅ Leverage moment marketing initiatives to reflect relevance and sensitivity in communication with customers

✅ Lead HVEs as Global POC for Tier-1/2 HVEs

✅ Identify and leverage automation opportunities

ASSUMPTION: The candidate should be comfortable engaging with senior leaders in India and worldwide counterparts, and working with multiple teams to achieve success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in product marketing, campaign management, or a related role

Required Skills:

• Customer obsession
• Analytical skills
• Strategic thinking
• Execution focus
• Project management
• Influencing skills
• Communication skills
• Data analysis
• Campaign optimization
• Merchandising tools
• Automation tools
• Traffic tools
• Cohort-specific CXs
• Moment marketing
• Leadership engagement

Preferred Skills:

• Experience with e-commerce platforms
• Fluency in local Indian languages

ASSUMPTION: Fluency in English is required for this role, as it is the primary language of communication within the organization.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Paid time off
• Maternity and paternity leave
• Employee discounts

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,000+ employees (Large)

Founded: 1994 (Amazon India established in 2004)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon India is a significant market for the company, offering a wide range of products and services to Indian customers
• Amazon is known for its customer-centric approach, operational excellence, and long-term thinking

Company Specialties:

• E-commerce platform
• Cloud computing services (AWS)
• Digital streaming services (Amazon Prime Video)
• Artificial intelligence and machine learning
• Retail and logistics

Company Website: Amazon India

ASSUMPTION: Working at Amazon India Homepage team offers opportunities to collaborate with diverse teams and contribute to the growth of one of the world's leading e-commerce platforms.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Homepage Marketing Manager

Work Arrangement: On-site, with opportunities for remote work and flexible hours

Growth Opportunities:

• Progression to senior marketing roles within the organization
• Expansion into other business units or global teams
• Development of leadership and management skills

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the organization.

🌍 Location & Work Environment

Office Type: Corporate office with a collaborative and innovative work environment

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known for its thriving tech industry
• The city offers a mix of traditional and modern culture, with a vibrant food scene and numerous entertainment options
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Monday to Friday, with flexible hours and opportunities for remote work

ASSUMPTION: Bengaluru offers a dynamic and multicultural work environment, with a strong focus on innovation and technology.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with hiring manager or panel

Key Assessment Areas:

• Problem-solving skills
• Analytical thinking
• Communication and interpersonal skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of your problem-solving skills and customer-centric approach

ATS Keywords: Customer obsession, analytical skills, strategic thinking, execution focus, project management, influencing skills, communication skills, data analysis, campaign optimization, merchandising tools, automation tools, traffic tools, cohort-specific CXs, moment marketing, leadership engagement

ASSUMPTION: The application process for this role may take several weeks, and applicants should be prepared to provide detailed examples of their skills and experiences.

🛠️ Tools & Technologies

• Merchandising tools (e.g., Amazon's internal tools)
• Automation tools (e.g., Amazon's internal tools, third-party automation platforms)
• Traffic tools (e.g., Google Analytics, Adobe Analytics)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, JIRA)

ASSUMPTION: Familiarity with Amazon's internal tools and platforms is preferred, but not required. The candidate should be willing to learn and adapt to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality
• Earn trust

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Focus on long-term thinking and innovation
• Strong customer focus and commitment to excellence

Self-Assessment Questions:

• How do you embody Amazon's leadership principles in your daily work?
• Can you provide an example of a time when you drove a strategic initiative that improved customer experience?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Successful candidates for this role will demonstrate a strong alignment with Amazon's leadership principles and a customer-centric approach to their work.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and flexibility
• Collaborating with multiple teams and stakeholders may present communication and coordination challenges
• Managing multiple projects and deadlines may require strong time management and prioritization skills
• Working in a large organization may present opportunities for career growth, but also competition for promotions and limited resources

ASSUMPTION: The candidate should be prepared to navigate these challenges and demonstrate resilience and adaptability in the face of change.

📈 Similar Roles Comparison

• This role is unique in its focus on driving roadmap and program management for initiatives across assets on the IN Homepage
• Similar roles in the industry may focus on specific product categories or customer segments, rather than the broad scope of the IN Homepage
• Career paths for this role may include progression to senior marketing roles within the organization or expansion into other business units or global teams

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, customer experience, and product management, with a broad scope and significant impact on the customer journey.

📝 Sample Projects

• Developing and executing a cohort-specific CX strategy for a major Indian festival, driving a 20% increase in customer engagement
• Leveraging moment marketing initiatives to promote a limited-time offer, resulting in a 15% increase in sales
• Collaborating with global teams to lead an HVE as Global POC, driving a 15% increase in customer acquisition and retention

ASSUMPTION: These sample projects demonstrate the candidate's ability to drive strategic initiatives, optimize campaigns, and collaborate with cross-functional teams to achieve success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Homepage Marketing team?
• How does this role fit into the broader organizational structure and strategy for Amazon India?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Amazon support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions will help the candidate better understand the role, team dynamics, and expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal
• Tailor your resume to highlight relevant experience and skills, including specific examples of your problem-solving skills and customer-centric approach
• Write a compelling cover letter that demonstrates your understanding of the role and company, and explains why you are the ideal candidate for this position
• Prepare for interviews by researching Amazon's leadership principles and practicing your responses to common behavioral and technical interview questions
• Follow up with the hiring manager or recruiter after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.