Hoofd Marketing

📌 Core Information

🔹 Job Title: Hoofd Marketing

🔹 Company: ESNS

🔹 Location: Groningen, Groningen, Netherlands

🔹 Job Type: Part-time

🔹 Category: Music Industry

🔹 Date Posted: 2025-06-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and leadership of marketing, communication, and media teams
• Budget management and partnership coordination
• Brand identity maintenance and campaign execution
• Collaboration with international music professionals and artists

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving impactful campaigns and maintaining brand identity.

📋 Key Responsibilities

✅ Develop and implement annual marketing strategies for ESNS

✅ Manage marketing and media budgets

✅ Lead the marketing, communication, and media team, including mentoring stagiaires

✅ Coordinate partnerships and external collaborations within marketing

✅ Oversee offline marketing activities and event promotion

✅ Write press releases and maintain brand identity

✅ Chair the Media project team

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution, with a focus on driving impactful campaigns and maintaining brand identity.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: Proven leadership experience (must) and relevant experience in the music industry (must)

Required Skills:

• Strategic thinking and planning
• Team leadership and management
• Marketing campaign development and execution
• Media relations and networking
• Budget management
• Public relations and content creation
• Collaboration and crisis management
• Audience engagement and brand identity maintenance
• Cultural awareness and creative problem-solving

Preferred Skills:

• Experience with international music events
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in marketing, leadership, and the music industry, with a proven track record of driving impactful campaigns.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and CAO Poppodia & Festivals 2024-2025)

Benefits:

• Reimbursement of travel expenses
• Coaching sessions
• Home office facilities

Working Hours: Flexible, with increased hours during peak periods (e.g., ESNS events)

ASSUMPTION: The salary range is estimated based on the provided CAO and industry standards for marketing roles in the music industry.

📌 Applicant Insights

🔍 Company Context

Industry: Music Industry, specifically focused on showcasing European talent

Company Size: ESNS has 51-200 employees, providing a mid-sized organization with opportunities for collaboration and growth

Founded: 1986, with a rich history in the European music scene

Company Description:

• ESNS is an independent platform that showcases European music talent worldwide
• Annual showcase festival and music conference in Groningen, Netherlands
• Focuses on breaking European artists and helping them grow into headliners

Company Specialties:

• Music showcase festival and conference
• Artist development and promotion
• International music industry networking

Company Website: http://www.esns.nl

ASSUMPTION: ESNS is a well-established organization in the European music industry, with a strong focus on artist development and networking.

📊 Role Analysis

Career Level: Mid to senior-level marketing role, with a focus on strategic planning and team leadership

Reporting Structure: Reports directly to the management team (MT) and oversees marketing, communication, and media teams

Work Arrangement: Hybrid, with 3 office days per week in Groningen or Amsterdam-Noord

Growth Opportunities:

• Potential for role expansion based on performance and organizational needs
• Opportunities to work with international music professionals and artists
• Possibility to mentor and develop marketing stagiaires

ASSUMPTION: This role offers opportunities for growth and development within the organization and the broader music industry.

🌍 Location & Work Environment

Office Type: Hybrid, with offices in Groningen and Amsterdam-Noord

Office Location(s): Trompsingel 27, Groningen, 9724 DA, NL

Geographic Context:

• Groningen is a vibrant city in the Netherlands, known for its cultural scene and student population
• ESNS events attract international music professionals and artists
• Groningen has a rich history and offers a high quality of life

Work Schedule: Flexible, with increased hours during peak periods (e.g., ESNS events)

ASSUMPTION: The hybrid work arrangement allows for flexibility and collaboration, while the Groningen location offers a vibrant cultural scene and international networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial screening and phone/online interview
• In-person interview and assessment
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Marketing campaign development and execution
• Cultural fit and alignment with ESNS values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of the music industry and ESNS' mission
• Showcase your ability to balance strategic planning and hands-on execution

ATS Keywords: Marketing strategy, team leadership, music industry, event promotion, brand identity, public relations, budget management

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their materials to highlight their relevant skills and experiences.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or adapted to as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Professionalism and integrity

Work Style:

• Adaptable and flexible, with the ability to work under pressure
• Strategic and proactive, with a focus on driving results
• Collaborative and supportive, with a focus on team success

Self-Assessment Questions:

• How do you align with ESNS' values and mission?
• How do you balance strategic planning and hands-on execution in your work?
• How do you approach working in a hybrid environment, and how do you maintain productivity and collaboration?

ASSUMPTION: ESNS values a strong cultural fit, with a focus on innovation, collaboration, and professionalism.

⚠️ Potential Challenges

• Balancing strategic planning and hands-on execution during peak periods
• Managing a team with both freelancers and full-time employees
• Working in a hybrid environment and maintaining productivity and collaboration
• Adapting to the dynamic nature of the music industry

ASSUMPTION: This role presents unique challenges that require adaptability, strong leadership, and a focus on driving results.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a balance of strategic planning and hands-on execution
• This role is unique in its focus on the European music industry and international networking
• Career progression in this role may involve expanding the marketing team or taking on additional responsibilities within ESNS

ASSUMPTION: This role is unique in its focus on the European music industry and international networking, requiring a specific skill set and cultural fit.

📝 Sample Projects

• Developing and executing a marketing campaign for an ESNS event
• Coordinating partnerships with international music professionals and artists
• Mentoring marketing stagiaires and supporting their professional development

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from strategic planning to hands-on execution.

❓ Key Questions to Ask During Interview

• How does this role balance strategic planning and hands-on execution during peak periods?
• What are the key priorities for this role in the first 90 days?
• How does ESNS support the professional development of its employees?
• What are the key challenges facing the music industry, and how does ESNS address them?
• How does ESNS maintain a strong cultural fit and collaboration in a hybrid work environment?

ASSUMPTION: These key questions help candidates understand the role's requirements, the organization's culture, and the industry's challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the ESNS job portal by 23 June 2025
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for a phone or online interview, focusing on your strategic thinking and leadership skills
• Follow up with Marijke Woering via office@esns.nl or 050 744 03 35 after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.