📌 Core Information
🔹 Job Title: Assistant Planner, Social Media
🔹 Company: Horizon Media
🔹 Location: New York, NY
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 19, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Campaign management and execution for social media platforms
- Monitoring and optimizing campaign performance
- Assisting in social media planning and reporting
- Collaborating with internal teams and clients
- Continuous learning and development in the paid social media landscape
ASSUMPTION: This role is designed for recent graduates or early-career professionals looking to gain experience in paid social media advertising and campaign management.
📋 Key Responsibilities
✅ Campaign Management (70%):
- Develop mastery and proficiency in internal buying and reporting tools
- Assist in measurement planning and pixel generation
- Traffic plan assets such as creative and required tracking tags
- Execute Quality Assurance (QA) of tracking functionality and creative units
- Generate campaign post launch information
- Create insertion orders within internal systems tool
- Assist in setting up client Paid Social campaigns and posts
- Complete and monitor financial tracking documents
✅ Reporting (20%):
- Monitor pacing and optimizations of active social campaigns
- Generate performance insights and recommendations
- Own client roster reporting and proactively communicate issues
✅ Social Media Planning (10%):
- Assist in developing proposals for paid social media campaigns
- Learn and present media-specific documents
- Monitor new and emerging opportunities in paid social media environments
- Assist in team level administration and planning
✅ Learning & Development (5%):
- Attend agency learning sessions and vendor meetings
- Participate in internal and external learning and development opportunities
✅ Relationship Development (5%):
- Own and maintain active communication with internal client roster teams
- Work closely with other internal teams to build relationships
ASSUMPTION: The role requires a balance of independent work and team collaboration, with a focus on campaign execution, performance monitoring, and continuous learning.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: 0-2 years of relevant work or internship experience
Required Skills:
- Strong communication skills
- Problem-solving abilities
- Detail-oriented with strong organizational skills
- Effective time management
- Comfortable working with large sets of data and numbers
- Flexible and adaptable in a fast-paced environment
- Proactive and resourceful
- Interested in the media landscape, specifically paid social
- Supportive of diversity, equity, and inclusion
Preferred Skills:
- Proficiency in Microsoft Excel and PowerPoint
- Experience working in a fast-paced environment
ASSUMPTION: While relevant experience is preferred, Horizon Media is open to hiring recent graduates with strong academic performance and relevant coursework.
💰 Compensation & Benefits
Salary Range: $40,000 - $50,000 per year
Benefits:
- Health Insurance Coverage
- Life and Disability Insurance
- Retirement Savings Plans
- Company Paid Holidays
- Unlimited Paid Time Off (PTO)
- Mental Health and Wellness Resources
- Pet Insurance
- Childcare Resources
- Identity Theft Insurance
- Fertility Assistance Programs
- Fitness Reimbursement
Working Hours: Full-time (40 hours/week) with flexible hybrid arrangement
ASSUMPTION: The salary range is competitive for an entry-level role in the marketing and advertising industry in New York City. Benefits are comprehensive and designed to support employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing & Advertising
Company Size: Medium (51-200 employees)
Founded: 2016
Company Description:
- RippleMatch is a recruitment automation platform focused on connecting employers with Gen Z job seekers
- The company specializes in university recruiting, diversity recruiting, and automated sourcing
- RippleMatch aims to streamline the recruitment process for both employers and job seekers
Company Specialties:
- University Recruiting
- Diversity Recruiting
- Campus Recruiting
- Proactive Sourcing
- Candidate Sourcing
- Early Career Recruitment
- Technical Recruiting
- Automated Sourcing
Company Website: RippleMatch Employers
ASSUMPTION: RippleMatch is a technology company that focuses on recruitment, with a strong presence in New York City and a client base consisting of leading employers.
📊 Role Analysis
Career Level: Entry Level (Assistant Planner)
Reporting Structure: Reports directly to the Social Media Manager
Work Arrangement: Hybrid (On-site & Remote) with a flexible schedule
Growth Opportunities:
- Progression to Social Media Planner or similar role after gaining experience
- Expansion of responsibilities based on performance and team needs
- Potential to work on high-profile client campaigns and projects
ASSUMPTION: This role offers opportunities for professional growth and development within the paid social media advertising field.
🌍 Location & Work Environment
Office Type: Hybrid (On-site & Remote)
Office Location(s): 5 W 19th St, 6th FL, New York, NY 10011, US
Geographic Context:
- New York City is a major hub for marketing, advertising, and media industries
- The office is located in the Chelsea neighborhood, offering easy access to public transportation and various amenities
- The area is known for its vibrant culture, diverse population, and numerous job opportunities
Work Schedule: Full-time (40 hours/week) with flexible hybrid arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Recruitment Team
- On-site or virtual interview with the Hiring Manager and/or team members
- Final round interview with key stakeholders
- Background check and onboarding
Key Assessment Areas:
- Communication skills and ability to work effectively with internal teams and clients
- Problem-solving abilities and adaptability in a fast-paced environment
- Technical proficiency in Microsoft Excel and PowerPoint, as well as relevant industry tools
- Understanding of the paid social media landscape and interest in continuous learning
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Demonstrate your understanding of the role and the company by researching and referencing specific aspects in your application
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and communication abilities
- Show enthusiasm for the role and the company, and be ready to discuss your long-term career goals
ATS Keywords: Social Media, Campaign Management, Paid Social, Marketing, Advertising, Entry Level, Recent Graduate, Problem Solving, Teamwork, Communication, Microsoft Excel, PowerPoint
ASSUMPTION: The interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Excel and PowerPoint
- Internal buying and reporting tools (specific tools not mentioned)
- Paid Social platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Third-party buying tools (specific tools not mentioned)
- Project management and collaboration tools (specific tools not mentioned)
ASSUMPTION: The role requires proficiency in Microsoft Excel and PowerPoint, as well as familiarity with internal tools and paid social media platforms.
👔 Cultural Fit Considerations
Company Values:
- Results-driven and data-informed
- Collaborative and team-oriented
- Adaptable and innovative
- Diverse and inclusive
- Customer-focused and responsive
Work Style:
- Fast-paced and dynamic
- Results-oriented and goal-driven
- Team-focused and collaborative
- Adaptable and flexible
- Continuously learning and improving
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with large sets of data and numbers?
- Do you have strong communication skills and the ability to collaborate effectively with teams?
- Are you interested in the media landscape, specifically paid social, and eager to learn and adapt?
- Do you align with the company's values and work style?
ASSUMPTION: Horizon Media values employees who are adaptable, innovative, and results-driven, with a strong focus on collaboration and continuous learning.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Working with large sets of data and numbers
- Adapting to changes in the paid social media landscape
- Balancing on-site and remote work responsibilities
- Meeting client expectations and maintaining strong relationships
ASSUMPTION: The role presents challenges that require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Assistant Planner, Social Media vs. Social Media Coordinator: The Assistant Planner role focuses more on campaign execution and performance monitoring, while the Coordinator role may involve more administrative tasks and less direct client interaction.
- Industry-specific context: The paid social media landscape is constantly evolving, requiring continuous learning and adaptation.
- Career path comparison: This role can lead to progression to Social Media Planner or similar roles, with potential expansion of responsibilities based on performance and team needs.
ASSUMPTION: The Assistant Planner, Social Media role offers a unique blend of campaign management, performance monitoring, and learning opportunities within the paid social media advertising field.
📝 Sample Projects
- Developing and executing a social media campaign for a major client launch
- Analyzing campaign performance data to optimize results and maximize ROI
- Collaborating with internal teams to create and present a comprehensive media plan for a client
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in the Assistant Planner, Social Media role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the team's overall structure and goals?
- What opportunities are there for professional growth and development within the team and the company?
- How does the company support work-life balance for employees in this role?
- What are the most important qualities and skills for success in this role, according to the team?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through RippleMatch Employers
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and communication abilities
- Show enthusiasm for the role and the company, and be ready to discuss your long-term career goals
- Follow up with the Recruitment Team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
