📌 Core Information
- Job Title: Assistant, Programmatic Planner
- Company: Horizon Media (via RippleMatch)
- Location: New York, NY
- Job Type: Hybrid (Hybrid - 2 days on-site, 3 days remote)
- Category: Media & Communications
- Date Posted: April 19, 2025
- Experience Level: Entry-level (0-2 years)
🚀 Job Overview
Key aspects of this role include:
- Supporting programmatic media planning and buying across digital channels
- Providing technical support for campaign setup and management
- Monitoring campaign performance and creating reports
- Assisting with client billing and account service
- Collaborating with team members to optimize campaigns and troubleshoot issues
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain experience in digital advertising and media planning.
📋 Key Responsibilities
✅ 60% Trafficking and Reporting
- Support programmatic media planning and buying across digital channels
- Provide technical support, including pixel creation, tag upload, and creative assignment
- Monitor campaign performance and create performance reports
- Ensure the quality of new campaigns before and after launch
- Facilitate client billing accuracy and assist with account service coordination
✅ 40% Learning and Development
- Participate in Horizon Media’s Programmatic Bootcamp and other training sessions
- Attend and participate in weekly status meetings, capturing and distributing meeting recap notes
- Learn key programmatic fundamentals and develop knowledge of tools, processes, and systems
- Collaborate with team members to translate strategic considerations into tactical plans and optimize campaigns
ASSUMPTION: This role involves a significant learning component, with a focus on developing digital advertising skills and understanding programmatic media planning.
🎯 Required Qualifications
- Education: Bachelor's degree in media, marketing, communications, or a related field
- Experience: 0-2 years of relevant experience (internships welcome)
- Required Skills:
- Demonstrated interest in programmatic media
- Experience working with large data sets
- Familiarity with self-service digital platforms like The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo
- Strong ability with Microsoft Excel
- Preferred Skills:
- Knowledge of statistical concepts relevant to optimization and scientific testing in live campaign environments
- Familiarity with ad operations and campaign management (e.g., tagging, ad-servers, viewability tracking)
ASSUMPTION: Candidates with a strong academic background and relevant internship experience are encouraged to apply.
💰 Compensation & Benefits
- Salary Range: $40,000 - $50,000 per year
- Benefits:
- Health Insurance Coverage
- Life and Disability Insurance
- Retirement Savings Plans
- Company Paid Holidays
- Unlimited Paid Time Off (PTO)
- Mental Health and Wellness Resources
- Pet Insurance
- Childcare Resources
- Identity Theft Insurance
- Fertility Assistance Programs
- Fitness Reimbursement
- Working Hours: Full-time (40 hours/week) with flexible hybrid arrangement (2 days on-site, 3 days remote)
ASSUMPTION: The salary range is competitive for entry-level positions in the digital advertising industry in New York City.
📌 Applicant Insights
🔍 Company Context
- Industry: Media & Communications
- Company Size: Medium (51-200 employees)
- Founded: 2016
- Company Description: RippleMatch is a recruitment automation platform that connects employers with early-career talent. They partner with Horizon Media to fill entry-level positions like this one.
- Company Specialties: University Recruiting, Diversity Recruiting, Campus Recruiting, Proactive Sourcing, Candidate Sourcing, Early Career Recruitment, Technical Recruiting, and Automated Sourcing
📊 Role Analysis
- Career Level: Entry-level
- Reporting Structure: This role reports to the Programmatic Team Lead at Horizon Media
- Work Arrangement: Hybrid (2 days on-site, 3 days remote)
- Growth Opportunities:
- Opportunities to learn and develop digital advertising skills
- Potential to advance to a Programmatic Planner role with experience
🌍 Location & Work Environment
- Office Type: Hybrid (2 days on-site, 3 days remote)
- Office Location: 5 W 19th St, 6th FL, New York, NY 10011
- Geographic Context: New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and networking opportunities
- Work Schedule: Full-time (40 hours/week) with flexible hybrid arrangement
💼 Interview & Application Insights
- Typical Process: Online application → Phone/Video screen → In-person or virtual interview → Final decision
- Key Assessment Areas: Technical skills, problem-solving, communication, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your enthusiasm for programmatic media and digital advertising
- Prepare questions about the role, team, and company to demonstrate your interest
🛠️ Tools & Technologies
- The Trade Desk
- DV360
- Walmart Connect
- Amazon Advertising Platform
- Yahoo Advertising
- Microsoft Excel
- Google Sheets
- Google Analytics
👔 Cultural Fit Considerations
- Company Values: Innovation, Collaboration, Excellence, Integrity, and Accountability
- Work Style: Fast-paced, collaborative, and dynamic; open to new ideas and continuous learning
- Self-Assessment Questions:
- How do you stay organized and manage multiple tasks in a fast-paced environment?
- Can you provide an example of a time when you had to learn a new tool or technology quickly?
- How do you approach working with diverse teams and stakeholders?
⚠️ Potential Challenges
- Balancing learning and development with day-to-day responsibilities
- Keeping up with the fast-paced and ever-evolving digital advertising landscape
- Managing client expectations and ensuring accurate billing
📈 Similar Roles Comparison
- Assistant, Programmatic Planner vs. Junior Media Planner:
- Both roles involve media planning and buying, but the Assistant, Programmatic Planner role focuses specifically on digital channels and programmatic media
- The Junior Media Planner role may have a broader scope, including traditional media channels
📝 Sample Projects
- Assisting with the planning and execution of a programmatic media campaign for a major retail client
- Creating and optimizing a pacing tracker for a high-profile brand awareness campaign
- Collaborating with the team to troubleshoot a campaign performance issue and implement a solution
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the broader team and company structure?
- What opportunities are there for professional development and growth within the programmatic team?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://ripplematch.com/jobs/7965796002)
- Customize your resume and cover letter to highlight your relevant skills and experiences
- Prepare questions about the role, team, and company to demonstrate your interest
- Follow up with RippleMatch after submitting your application to confirm receipt
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
