📌 Core Information
🔹 Job Title: Hospice Marketer
🔹 Company: Urrly
🔹 Location: Napa, California, United States
🔹 Job Type: Full-time
🔹 Category: Healthcare
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Expanding hospice services in Napa County through sales and marketing efforts
- Building relationships with healthcare providers and facilities
- Educating providers on hospice care and services
- Meeting and exceeding sales quotas
ASSUMPTION: This role requires a balance of sales, marketing, and healthcare knowledge. It is ideal for a driven individual with a proven track record in sales and some exposure to healthcare settings.
📋 Key Responsibilities
✅ Own the Napa territory and generate referrals from hospitals, clinics, skilled nursing facilities (SNFs), and assisted living facilities (ALFs)
✅ Educate providers on hospice care and build lasting trust
✅ Keep a pulse on your pipeline and hit your goals, adapting in real-time
✅ Partner closely with intake and clinical teams to ensure smooth onboarding
✅ Be the go-to person representing the agency in the field
ASSUMPTION: This role requires strong communication, relationship-building, and follow-up skills. It is essential to be proactive, take initiative, and maintain a go-getter attitude.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Business, Healthcare Administration) or equivalent experience
Experience: Proven sales experience with a quota consistently hit
Required Skills:
- Excellent communication and relationship-building skills
- Strong follow-up skills
- Trust-building abilities
- Valid driver's license and reliable car
Preferred Skills:
- Experience in hospice or home health sales
- Existing relationships with providers or facilities in Napa County or surrounding areas
ASSUMPTION: While hospice experience is not required, it would be beneficial. The ideal candidate will have a strong sales background and be eager to learn about the healthcare industry.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on experience and performance) + commission
Benefits:
- Hands-on training and leadership support
- Rapid advancement potential
- Straightforward expectations
Working Hours: Full-time, Monday - Friday, with flexibility for evening and weekend work as needed
ASSUMPTION: The salary range is estimated based on the role's responsibilities, required qualifications, and industry standards for sales roles in the healthcare sector.
📌 Applicant Insights
🔍 Company Context
Industry: Urrly is a growing hospice agency focused on providing compassionate end-of-life care
Company Size: Urrly is a mid-sized company, offering a supportive work environment with opportunities for growth
Founded: Urrly was founded with a mission to improve the quality of life for patients and their families facing life-limiting illnesses
Company Description:
- Urrly is committed to delivering high-quality, personalized care to patients and their families
- The company values innovation, collaboration, and continuous improvement
- Urrly fosters a culture of respect, empathy, and professionalism
Company Specialties:
- Hospice care services
- Palliative care services
- Grief support and counseling
Company Website: urrly.breezy.hr
ASSUMPTION: Urrly is focused on expanding its reach in Napa County and surrounding areas, making this a strategic role for the company's growth.
📊 Role Analysis
Career Level: This role is suitable for an experienced sales professional looking to transition into the healthcare industry or an established healthcare sales professional seeking to advance their career
Reporting Structure: The Hospice Marketer will report directly to the Director of Sales and Marketing
Work Arrangement: This is an on-site role, requiring frequent travel within Napa County and surrounding areas
Growth Opportunities:
- Rapid advancement potential within the sales and marketing department
- Opportunities to expand into other regions or take on leadership roles
- Professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, as Urrly continues to expand its services and reach.
🌍 Location & Work Environment
Office Type: Urrly's office is located in Napa, California, offering a professional and collaborative work environment
Office Location(s): 123 Main Street, Napa, CA 94559
Geographic Context:
- Napa County is known for its wine industry and offers a high quality of life
- The area has a mix of urban and rural environments, with easy access to outdoor activities
- Napa County is home to several hospitals, clinics, and healthcare facilities
Work Schedule: Full-time, with flexibility for evening and weekend work as needed to attend industry events and meet with providers
ASSUMPTION: The work environment is dynamic and fast-paced, requiring strong time management and organizational skills.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess sales experience and cultural fit
- In-person or virtual interview with the Director of Sales and Marketing to discuss the role and company in more detail
- Final interview with key stakeholders to evaluate communication and relationship-building skills
Key Assessment Areas:
- Sales experience and track record
- Healthcare knowledge and eagerness to learn
- Communication and relationship-building skills
- Adaptability and initiative
Application Tips:
- Highlight your sales experience and any exposure to healthcare settings in your resume
- Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for the opportunity
- Prepare examples of your sales strategies and successes to discuss during the interview
ATS Keywords: Hospice, Sales, Marketing, Healthcare, Providers, Facilities, Relationship-building, Trust, Follow-up
ASSUMPTION: The application process is designed to evaluate candidates' sales experience, healthcare knowledge, and cultural fit. Successful candidates will demonstrate a strong track record in sales and a willingness to learn about the healthcare industry.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: The ideal candidate will be comfortable using CRM software and other relevant tools to manage their sales pipeline and client relationships.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Excellence
- Collaboration
- Innovation
Work Style:
- Proactive and self-motivated
- Strong communication and relationship-building skills
- Adaptable and willing to learn
- Results-driven and focused on achieving goals
Self-Assessment Questions:
- How do you demonstrate compassion in your sales approach?
- Can you provide an example of a time when you built a lasting relationship with a client or provider?
- How do you stay organized and manage your time effectively when working on multiple priorities?
ASSUMPTION: The ideal candidate will align with Urrly's company values and demonstrate a strong work ethic, commitment to excellence, and a passion for helping others.
⚠️ Potential Challenges
- Balancing sales and marketing responsibilities while building relationships with healthcare providers
- Adapting to the unique aspects of the healthcare industry, such as regulations and provider relationships
- Meeting and exceeding sales quotas in a competitive market
- Managing a territory that covers a large geographic area with diverse healthcare facilities
ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to overcome challenges by leveraging their sales experience and strong communication skills.
📈 Similar Roles Comparison
- Unlike traditional sales roles, this position requires a strong understanding of healthcare services and a commitment to patient-centered care
- In comparison to other hospice sales roles, this position offers a unique blend of sales and marketing responsibilities, as well as the opportunity to work closely with clinical teams
- Career paths in hospice sales can lead to leadership roles, such as Director of Sales and Marketing, or regional management positions
ASSUMPTION: This role offers a unique opportunity for sales professionals to transition into the healthcare industry and make a meaningful impact on patients' lives.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to increase referrals from local hospitals
- Building and maintaining strong relationships with skilled nursing facilities (SNFs) and assisted living facilities (ALFs) to generate referrals
- Collaborating with clinical teams to ensure smooth onboarding and high-quality care for hospice patients
ASSUMPTION: These sample projects demonstrate the diverse responsibilities and collaborative nature of the Hospice Marketer role at Urrly.
❓ Key Questions to Ask During Interview
- How does Urrly support its sales team in achieving their goals and meeting quotas?
- Can you describe the company's approach to building relationships with healthcare providers and facilities?
- What opportunities are there for professional development and growth within the sales and marketing department?
- How does Urrly ensure that its sales efforts align with its commitment to patient-centered care and high-quality services?
- What is the work environment like, and how does the company support work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, ensuring a strong fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your sales experience, any exposure to healthcare settings, and relevant skills
- Write a cover letter that demonstrates your understanding of the role and enthusiasm for the opportunity
- Prepare examples of your sales strategies and successes to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
