HR Specialist Employer Branding & PR (m/w/d)

📌 Core Information

🔹 Job Title: HR Specialist Employer Branding & PR (m/w/d)

🔹 Company: Prinzhorn Group

🔹 Location: Spremberg, Brandenburg, Germany

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: March 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing personnel marketing strategies to enhance employer branding
• Organizing and managing events such as fairs and promotional campaigns
• Communicating effectively with press representatives and maintaining media relations
• Leveraging social media channels for employer branding and employee engagement

ASSUMPTION: The role involves significant coordination across divisions to unify branding efforts, which isn't explicitly outlined but aligns with typical employer branding roles in large organizations.

📋 Key Responsibilities

✅ Organize and evaluate cross-divisional personnel marketing measures.

✅ Select and manage sustainable promotional material.

✅ Coordinate sponsorship activities and communicate with sponsors.

✅ Create and distribute press releases and advertisements.

✅ Organize internal events like jubilees and image-building celebrations.

✅ Manage career social media platforms, create content, monitor and report activities.

✅ Lead the editorial team for the internal magazine and contribute content.

✅ Conduct competitive analysis and research trends.

✅ Plan and control the budget for personnel marketing.

✅ Participate in or coordinate projects within the Prinzhorn Group.

ASSUMPTION: Responsibility for leading cross-functional teams and budget management indicates a higher degree of autonomy and leadership, typical of senior specialist roles.

🎯 Required Qualifications

Education: Bachelor's degree in Media, Communication, or Business Sciences, or equivalent qualification.

Experience: Proven experience in personnel marketing, employer branding, and public relations.

Required Skills:

• Excellent writing and communication skills in German and English
• Technological proficiency, especially with online media and social networks
• Proficiency in MS Office tools

Preferred Skills:

• Familiarity with graphic design systems like Canva
• Strategic and entrepreneurial mindset with strong analytical abilities

ASSUMPTION: Given the diverse responsibilities, this role likely requires familiarity with a variety of communication tools and platforms not explicitly mentioned in the description.

💰 Compensation & Benefits

Salary Range: Not specified, but expected to align with industry standards for HR specialists in the region.

Benefits:

• Unlimited employment contract with a house tariff-based salary
• 30 days of annual leave, 38-hour workweek
• Flexible working arrangements including mobile work options
• Support for professional development through training programs
• Employer contributions to fitness and wellness programs

Working Hours: Standard 38-hour workweek with flexibility for work-life balance

ASSUMPTION: The benefits package suggests a strong focus on work-life balance and employee well-being, common in large multinational corporations.

📌 Applicant Insights

🔍 Company Context

Industry: Paper and Forest Product Manufacturing

Company Size: 5,001-10,000 employees. Large enough to provide considerable resources and opportunities for career advancement.

Founded: Not specified

Company Description:

• Innovative and competitive corrugated packaging solutions provider
• Market leader in Central and Eastern Europe
• Focus on sustainable growth and environmental responsibility

Company Specialties:

• Corrugated cardboard packaging
• Recyclability and resource optimization

Company Website: https://careers.prinzhorn-holding.com/

ASSUMPTION: Given the company's emphasis on innovation, it likely invests in cutting-edge technologies, which is significant for both its product offerings and its work culture.

📊 Role Analysis

Career Level: Mid-tier specialist role with responsibilities suggesting senior-level exposure.

Reporting Structure: Likely reporting to the HR Director or a similar position given the breadth of responsibilities.

Work Arrangement: On-site with mobile work flexibility, indicating a dynamic and adaptable work environment.

Growth Opportunities:

• Potential for leadership roles within HR and across divisions
• Opportunities to innovate in employer branding strategies
• Chance to work on high-impact projects that align with company's sustainability goals

ASSUMPTION: The role likely offers exposure to cross-functional and international teams, providing a broadened career scope.

🌍 Location & Work Environment

Office Type: Modern facilities equipped for collaboration and productivity.

Office Location(s): Spremberg, Brandenburg, Germany

Geographic Context:

• The location provides a central hub for engaging with clients in Central Europe
• Region known for industrial innovation and sustainable practices
• Close proximity to other major European markets

Work Schedule: 38-hour workweek with options for flexible work hours

ASSUMPTION: The location is strategic for logistics and market reach, suggesting that the role could include elements of regional coordination.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• First round interviews with HR
• Technical and competency evaluations

Key Assessment Areas:

• Understanding of employer branding trends
• Communication and presentation skills
• Project management and strategic planning abilities

Application Tips:

• Highlight experience with social media and promotional events
• Demonstrate strategic thinking in HR contexts
• Provide examples of successful branding campaigns you have managed

ATS Keywords: Employer Branding, Public Relations, Social Media Management, Content Creation, Event Organization

ASSUMPTION: The interview process likely includes behavioral assessments to determine cultural fit within the company.

🛠️ Tools & Technologies

• Social Media Platforms (LinkedIn, Facebook, Instagram)
• Graphic Design Software (Canva)
• Microsoft Office Suite

ASSUMPTION: A solid grasp on using analytic tools for social media reporting is likely an implicit requirement for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Responsibility

Work Style:

• Collaborative and team-oriented
• Dynamic and flexible
• Proactive with a focus on continuous improvement

Self-Assessment Questions:

• Am I comfortable working in a culturally and geographically diverse environment?
• Can I manage multiple projects and deadlines effectively?
• Am I passionate about brand development and employee engagement?

ASSUMPTION: Emphasizes a culture of sustainability and innovation, which may present opportunities for employees passionate about environmental and social responsibility.

⚠️ Potential Challenges

• Managing cross-divisional branding initiatives
• Adapting to various cultural nuances within the workforce
• Balancing strategic goals with tactical execution
• Keeping up with rapid changes in digital and social media trends

ASSUMPTION: The role likely includes the challenge of aligning diverse marketing and HR strategies across multiple European markets.

📈 Similar Roles Comparison

• Roles in smaller companies might not offer the same scope of regional influence
• HR Specialist roles in tech industries might focus more on digital innovation comparatively
• This role offers a unique combination of PR, event management, and social media that is not standard in all HR roles

ASSUMPTION: The position is strategically positioned for those interested in leadership pathways within HR and marketing.

📝 Sample Projects

• Developing a company-wide employee engagement campaign
• Organizing a multi-national press release event
• Hosting an annual corporate social responsibility (CSR) day

ASSUMPTION: Sample projects likely involve cross-functional input due to the broad scope of influence required by the role.

❓ Key Questions to Ask During Interview

• What are the key employer branding challenges currently faced by the company?
• How does the company measure success in this role?
• Could you describe the balance of strategic versus tactical responsibilities?
• How are cross-divisional projects typically managed here?
• What resources are available for continuous professional development?

ASSUMPTION: These questions are designed to gauge the company's approach to overcoming challenges and supporting professional growth within this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a detailed CV highlighting relevant experience
• Prepare a tailored cover letter addressing your interest in employer branding
• List specific examples of prior achievements in similar roles
• Ensure your application reflects the key skills and responsibilities outlined

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.