📌 Core Information
🔹 Job Title: HSN Social Media Strategist
🔹 Company: QVC Group, Inc.
🔹 Location: West Chester, Pennsylvania, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing holistic social media strategies to meet/exceed program goals
- Collaborating with cross-functional teams to manage creative processes and campaign execution
- Creating engaging content, copywriting, scheduling, and publishing across various social media platforms
- Analyzing performance and using insights to inform strategy
- Monitoring social media pages for content and community-building opportunities
ASSUMPTION: This role requires a strong understanding of the social media landscape, trends, and best practices. The ideal candidate will have experience in social media or marketing and be comfortable working in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Executing holistic Social Media strategy and plans to meet/exceed program goals, such as engagement, brand awareness/affinity, and follower growth.
✅ Working with Social Media platforms and internal cross-functional teams to execute campaign strategies, including managing creative process, campaign execution, gathering images and assets needed.
✅ Partnering with creative teams to ensure that all assets are on brand and received promptly.
✅ Maintaining social media calendar. Responsible for content creation, copywriting, scheduling and publishing content.
✅ Analyzing daily, weekly & monthly reporting to inform strategy across all social platforms.
✅ Actively monitoring social pages for content & community building opportunities
✅ Partnering with Broadcast and Talent team for opportunities to integrate content in the digital experience across all platforms
ASSUMPTION: This role requires a proactive approach to staying updated with social media trends and platforms. The ideal candidate will be comfortable working independently and in a team environment.
🎯 Required Qualifications
Education: BA/BS in merchandising, marketing, communications, or related field; or equivalent experience required
Experience: 2-3 years business experience in social media or marketing environment required
Required Skills:
- Strong familiarity and experience with Facebook, Instagram, Twitter, Pinterest, etc.
- Demonstrated knowledge of the social media industry and trends
- Experience conceptualizing and executing new content strategies
- Excellent communication and project management skills
Preferred Skills:
- Experience with social media analytics tools
- Fluency in additional languages (Spanish, French, etc.)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with project management tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Social Media Strategist role in West Chester, PA)
Benefits:
- Health Care Benefits
- 401(k)
- Paid Time Off
- Tuition Reimbursement
- Employee Assistance Program
- Parental Leave
- Paid Volunteer Hours
- Company Discounts
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the West Chester, PA area. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically live social shopping and video-driven commerce
Company Size: 10,001+ employees. This means a large, established organization with extensive resources and opportunities for growth.
Founded: QVC Group, Inc. was founded in 1986, with HSN joining the group in 2017.
Company Description:
- QVC Group is a Fortune 500 company with six leading retail brands, including QVC and HSN.
- The company redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.
- QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites, and TV channels.
Company Specialties:
- Retail
- ecommerce
- Broadcasting
- Multimedia
- Global
- Multiplatform
- e-commerce
- And vcommerce
Company Website: http://www.qvcgrp.com
ASSUMPTION: QVC Group's extensive resources and global presence provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level, with potential for growth into management or senior strategy roles
Reporting Structure: This role reports directly to the Social Media Manager or similar position
Work Arrangement: Hybrid, with 2 days on-site per week at the West Chester, PA headquarters
Growth Opportunities:
- Advancement to Social Media Manager or similar role
- Expansion into related fields, such as content creation, influencer marketing, or social media analytics
- Opportunities to work on high-profile campaigns and projects
ASSUMPTION: Given QVC Group's size and industry presence, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with 2 days on-site per week at the West Chester, PA headquarters
Office Location(s): 1200 Wilson Dr, West Chester, Pennsylvania 19380, US
Geographic Context:
- West Chester, PA is located in the Philadelphia metropolitan area, offering a mix of urban and suburban living.
- The area is known for its historic sites, cultural attractions, and outdoor recreation opportunities.
- West Chester is home to a diverse and vibrant community, with a strong sense of local pride.
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager or a panel of team members
- Final interview with the Social Media Manager or a senior team member
Key Assessment Areas:
- Social media strategy and planning
- Content creation and copywriting skills
- Understanding of social media analytics and performance metrics
- Collaboration and communication skills
- Cultural fit and alignment with QVC Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your social media experience and relevant skills.
- Include specific examples of social media campaigns you've worked on and their outcomes.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills.
- Research QVC Group and HSN to demonstrate your understanding of the company and its brands.
ATS Keywords: Social Media Strategy, Content Creation, Copywriting, Campaign Execution, Performance Analysis, Community Building, Cross-Functional Collaboration, Digital Marketing, Trend Analysis, Brand Awareness, Engagement, Follower Growth, Creative Process Management, Social Media Platforms, Reporting, Monitoring
ASSUMPTION: QVC Group's application process is designed to assess your skills, experience, and cultural fit for the role. Be prepared to provide specific examples and demonstrate your understanding of the social media landscape.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, Pinterest, etc.)
- Social media analytics tools (Hootsuite, Sprout Social, etc.)
- Project management tools (Asana, Trello, etc.)
- Microsoft Office Suite
ASSUMPTION: Familiarity with industry-standard social media platforms and analytics tools is essential for this role. Proficiency in project management tools and Microsoft Office Suite is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Drive Progress
- Act With Empathy
- Be Brave
- Embrace the Future
- Do What’s Right
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you stay updated with the latest social media trends and best practices?
- Can you provide an example of a time when you had to pivot a social media strategy based on performance data?
- How do you balance creativity and data-driven decision-making in your content strategies?
ASSUMPTION: QVC Group values candidates who are passionate about social media, data-driven, and collaborative team players. Strong communication and analytical skills are essential for success in this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with the fast-paced nature of the social media industry
- Balancing creative and data-driven approaches to content strategy
- Collaborating effectively with cross-functional teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to staying updated with industry trends and best practices.
📈 Similar Roles Comparison
- Social Media Manager: This role is a step up from the Social Media Strategist role, with more responsibility for team management and overall strategy development.
- Content Creator/Producer: This role focuses more on the creation and production of social media content, rather than strategy and execution.
- Social Media Analyst: This role is more focused on data analysis and performance metrics, rather than strategy and content creation.
ASSUMPTION: Each of these roles requires a unique skill set and offers different career growth opportunities within the social media and marketing fields.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line
- Analyzing social media performance data to inform content strategy and improve engagement
- Collaborating with cross-functional teams to create and publish a series of social media posts promoting an upcoming event
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Social Media Strategist role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as content creation and broadcast teams?
- What opportunities are there for professional growth and development within the social media team and QVC Group as a whole?
- How does QVC Group approach diversity, equity, and inclusion in its social media content and strategies?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: These interview questions demonstrate your interest in the role, the company, and its culture, while also providing valuable insights into the position's responsibilities and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media experience and relevant skills.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills.
- Research QVC Group and HSN to demonstrate your understanding of the company and its brands.
- Follow up with the Talent Acquisition team one week after submitting your application to check the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
